Creating Community for Graduate Students (Part 1)
Creating a community for graduate and non-traditional students is critical to provide them a space...
Marketing CE: Four Ways to Improve the Efficiency of Printed Brochures
Printed brochures can be useful marketing resources, but can also be extremely expensive for the...
Five Steps to Increase Retention
Being proactive about increasing retention is far more effective than scrambling to respond to...
Looking to Tech-Literacy to Increase Retention
Ensuring students have basic technological skills prior to their first classes can increase...
Marketing Higher Education: A Historical Perspective
As the higher education marketplace becomes increasingly competitive, institutional marketing has...
Four Ways to Successfully Gear Higher Education to the Needs of Adults
The higher education system is suited for traditional students, but with a few changes more...
Persistence Beneficial for Students and Institutions
In order to increase the overall national higher education completion rate, institutions must pay...
Marketing CE: A Sitting Failure
While university-branded chairs can be seen out and about town, very few new enrollees have pointed...
Lifelong Customers: The Response to Student Consumerism
There is no singular model for institutional operations to meet all of the changing student...
The Future of eBooks in Adult Education Programs
As the number of adult students in higher education grows, institutions might want to give...
Marketing from the Inside Out: It Begins with HR
Corporate training and professional development is a rapidly growing marketplace that students and...
Understanding the Needs and Expectations of Non-Traditional Students
Most institutions don’t adequately understand the needs and experiences of their non-traditional...
