Three Factors Influencing Persistence and Withdrawal for Part-Time Adult Graduate Students
Understanding the reasons that adult, part-time students in graduate programs choose to stop out...
Marketing Strategies to Keep Institutions in Lock-Step with their Customers (Part 2)
By adequately mixing motor with sensory functions, higher education marketing departments can...
Students as Customers: Time for Educators to Get On Board
Treating students as customers enhances the learning environment while ensuring students are better...
Marketing Strategies to Keep Institutions in Lockstep with their Customers (Part 1)
Higher education marketing requires institutions to become proactive in understanding and...
Getting Social: How Higher Ed Institutions Can Make Better Use of Social Media Tools
If used properly, social media can provide institutions with insights into student activity and be...
How One University Created a Brand and What We Can Learn
American Military University provides a great example of how institutions must define and design...
Serving Adults is Beneficial both for Students and the Institution
As the non-traditional student population grows, institutions can benefit by successfully serving...
Cohorts: A New Generation of Diverse Non-Traditional Learners
As non-traditional student cohorts become more diverse, the nature of the higher education...
The “Zero Moment of Truth” and Marketing in the Commoditized Higher Education Marketplace
As students begin to behave more like customers when choosing programs, higher education marketing...
Supporting Working Adults at the Community College (Part 2)
Focusing on flexibility and blending workforce training strategies into traditional curriculum are...
Helping Bring Adult Students to the Mountain
Campus housing is not just a concern for 18 to 22-year-olds; adult students are looking to live...
Preparing for Public Scholarship: Questions to Consider
Public scholarship is valuable to the wider community, but only if academics and institutions are...
