The Death of Content as King: How a Data Democracy Has Revolutionized Marketing
To better support their adult students, colleges need to begin offering the right resources that...
Upskilling Working Adults with Pathways
Developing educational pathways for adult learners ensure that they stay professionally relevant...
Merging Humanistic Elements into the Virtual Experience
Pre-pandemic ways and models won’t fit into the post-pandemic normal. Institutions need to look at...
The Changing Landscape of Credential Offerings
As more credential offerings fill the market, it’s critical to have transparency and accountability...
What Happens to Innovation When an Industry is in Survival Mode
When an industry enters survival mode, such as higher education did amidst the 2020 pandemic,...
Making Your Website Your Best Marketing Tool
An institution’s website (when done right) is the single most valuable marketing tool. Ensure that...
Reimagining Learning and Education to Shape Our Post-Pandemic World
The pandemic has opened the eyes of higher ed to the number of inequities students are facing. Now...
Four Trends in Professional Development and Continuing Education
As traditional academia mirrors some of the work continuing ed divisions have been doing for years,...
High Stakes: Marketing to Prospective Online Students
Prospective online students have different needs than traditional higher ed students. Highlight...
Retaining Non-Traditional Students with a High-Touch, High-Tech Experience
Today’s students are looking for a one-stop registration shop where they can have a seamless...
Redefining Student-Centered Education During a Pandemic
Creating a student-centered learning experience online means creating outlets for students to voice...
Evolving Our Credentialing Ecosystems for the Future of Work (Part 2)
The future of work will require institutions to offer a high-quality, standardized and structured...
