Making the Online Student Experience: How Intentional Design and Engagement Lead to Success
In emerging from the pandemic and creating the new normal for higher education, institutions should...
Making Your Website Your Best Marketing Tool
An institution’s website (when done right) is the single most valuable marketing tool. Ensure that...
The Role of Your Institution’s Website in Driving Student Enrollment
The student experience starts with the website. By delivering accurate information in an accessible...
Leveraging Your Digital Channels for Prospective Students
In today’s digital age, your website is a 24/7 TV commercial that institutions can use to their...
The EdUp Experience Podcast: Year in Review
2021 has been a year full adapting to a new normal–EdUp Experience highlights their top favourite...
Marketing to Students in Uncertain Times
With the rapidly changing market, institutions need to reinvest in their growth by continuously...
Delivering the Experience Modern Learners Expect
The modern learner wants an institution that cares about them. To deliver on this mission,...
Looking Beyond Traditional Learner Demographics
Students aren’t waiting until mid-career to get the continuing education they need. Institutions...
Developing Digital Badging and Microcredential Strategies
In helping adult learners with some education but no degree, it’s important for states to begin...
Understanding Your Market: Marketing to Adult and Online Learners
When looking at adult versus traditional-age students, the difference lies within their needs and...
Individualized Emails Revisited: Putting the “Wider Net” Question to the Test
To deliver the best student experience, personalization will be key to meeting a student’s...
Working to Create Quality Learning: Humanizing the Online Experience
Although many institutions initially sought to simply transition face-to-face classes online in a...
