Name Recognition is Key to Competing and Succeeding
Colleges and universities have many resources to compete in the highly competitive professional...
Seven Steps to Finding Your Sweet Spot in the New Era of Higher Education
In a commoditized marketplace, higher education institutions that take the time to plan...
Five Ways to Modify Marketing Practices for the Commoditized Higher Education Marketplace
Implementing more effective marketing practices can provide the base on which institutions can...
Inter-Institutional Collaborations Critical to Compete
By collaborating on major ventures, institutions can expand their offerings and programs beyond any...
Prestigious Universities Less Burdened by Competition Than Near-Prestigious Universities
While price competition will not significantly impact prestigious universities in a negative way,...
Serving Local Community Critical for Small Institution Success
Smaller institutions are positioned to succeed in the commoditized higher education marketplace by...
Small Institutions Best Positioned to Succeed in the Commoditized Marketplace
Smaller colleges are well-positioned to succeed in the commoditized higher education marketplace,...
Online Learning Captures Transactional Value of Higher Education
Higher education can have two distinct value propositions; transformational and transactional. At...
Darwin and the Disruption Cycle: Reframing Higher Education’s Value Proposition
For-profit institutions have created a more business-like higher education industry, where...
Commoditization, For-Profit Institutions and the Value of Higher Education
There is more to education than simply moving graduates into paid work, but as for-profit...
Online Learning Making Education Fungible for Non-Traditional Students
Massive Open Online Courses will not have much impact on traditional, residential higher education....
Context over Content in the Age of MOOCs
If institutions refuse to focus on differentiating themselves with content, they will quickly find...
