Transforming Admissions To Sell the Dream to Today’s Non-Traditional Students
By focusing on understanding, tracking and meeting customer demands, institutions can drive...
Agility and Flexibility Central Characteristics of the Modern Higher Ed Institution
The competitive climate of today’s higher education marketplace demands that institutional leaders...
Personalization Key to Attracting and Retaining Swirling Students
Personalizing the student experience at every level of the institution demonstrates a commitment to...
The Ins and Outs of Vendor Partnerships: Three Steps to Forging a Strong Partnership
Choosing the right partner is critical for institutions that want to grow their offerings and...
Five Ways Institutions Can Create Experiences that Exceed Adult Student Expectations
Transforming the institution to create experiences that meet non-traditional students’ value...
Service to Students: It’s a New Day
Creating an institutional culture of student service facilitated by a high-tech, high-touch...
In-House or Service Provider? Meeting the Expectations of Today’s Students
Delivering the expected high-end customer experience of today’s students is a challenge, but...
Service Partnerships Key to Creating Value for Students
Forging partnerships with service providers helps institutions provide the best-in-class learner...
Prioritize Personalization in Marketing to Kick Off Great Student Experience
Personalizing the consumer experience is critical for gaining trust, which is turn leads to greater...
Learn to Earn: Communicating the ROI of Continuing Education
There are explicit and intrinsic advantages every institution can offer its students, but...
Contextualizing ROI as a Means of Market Differentiation: Going Beyond the Numbers
Higher education marketers, before all else, need to segment their marketplace based on audience...
Creating Value by Delivering On The Varied Expectations of Non-Traditional Students
Personalization through understanding the unique and various factors different students deem...
