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How using modern eCommerce principles drives revenue in Continuing Education
“3 Tips in 15 Minutes” is a weekly training program for our adjunct instructions in the social sciences and criminal justice programs. It started out as a pilot program in 2017, and steadily rising attendance, coupled with positive feedback from our instructors, led us to make it permanent.
What, exactly, is this program? As the name implies, it provides impactful training that only takes a quarter of an hour each week. We chose that timeframe for five main reasons:
Each week we choose topics that help instructors solve some of their most common problems and provide information they can use immediately in the classroom. Our topic choices are on track, as one instructor’s feedback demonstrates. Shortly after a recent presentation, she told us, “I want to let you know how helpful the Wednesday webinars have been for me. Just last night you covered a situation that I had to address today.”
We don’t try to duplicate the robust faculty training program already in place at SNHU. Instead, we expand on some of the topics they cover, adding a social sciences/criminal justice slant. We also create webinars based on common challenges and repetitive questions, and we educate instructors on services available to their students, like our Online Accessibility Center and Writing Center. Sometimes we run a miniseries that spans multiple weeks. For example, one popular series demystified the student dispute process and educated faculty on how to head off common disputes with detailed grading feedback and strong communication skills.
We make attendance easy by holding the sessions every Wednesday night at 8 p.m. ET to accommodate instructors who work during the day and live in various time zones. We also record the webinars for those who cannot attend in person. Instructors are happy with the timeframe, making comments like these in our recent survey:
We present through Adobe Connect and use the same link each week so instructors always know where to find us. Attendance is voluntary, with spikes for the most popular topics, but we have a core group that attends nearly every session. They’ve been known to pop into the online room even when a session is cancelled because they’re so habituated to the weekly training. We’ve worked hard to build that loyalty, and we owe it mainly to these three tenets:
We start on the dot at 8 p.m. and stick to the 15-minute limit for presenting content. Attendees are welcome to stay longer for a more in-depth discussion, but the formal presentation is always done by 8:15 p.m.
As associate deans, we base the topics on common issues or points of confusion that come up in our everyday work. We don’t just rely on our own judgment. We survey our faculty regularly for topic ideas and solicit them in every session.
Our instructors hear from subject matter experts who work with SNHU policies and can answer their questions accurately. We also use guests to help forge connections between faculty and departments like Advising or the Writing Center. This makes them more comfortable reaching out to advisors or tutors later to partner for student support.
Generally, we both present together each week. Having dual presenters allows one person to monitor the chat while the other is speaking. It also ensures coverage if one person must skip a week.
It hasn’t been all smooth sailing for “Three Tips in 15 Minutes.” Attendance is consistent, but things like final grading and holiday weeks impact the numbers. We typically cancel sessions on those weeks, but one session earlier this year had only four attendees and we couldn’t figure out why. One instructor finally mentioned that we were competing with the Winter Olympics that night. As compelling as our advice on giving good feedback might be, it was no match for the ski jumping.
We’ve also been unable to recruit adjuncts to present some of the “3 Tips in 15 Minutes” sessions. Instructors are understandably reluctant to volunteer their time to present when they’re already worn thin. We’re gotten around this by soliciting tips and examples and presenting them ourselves, but that information is more meaningful when it comes directly from the source.
As “3 Tips in 15 Minutes” approaches its one-year anniversary, the next step is to assess its impact on faculty performance. Most attendees are already strong instructors, but we also draw in faculty who might need a little more coaching. They’re receptive during the sessions because a 15-minute presentation among peers is quick and non-threatening. In surveys, they tell us they’ve applied many of the strategies we’ve covered, like providing more robust feedback, adapting their tone for online communication, and engaging students in broader ways.
Does instructor performance bear out the anecdotal evidence of success? We will soon find out, but we see value in the program even if its only achievements are providing some personal contact with our faculty and building connections between them and other departments at SNHU who are working toward the same goal of student support. As one instructor told us, “This connects folks in real time each week and makes you feel more connected to the university. You also gain valuable skills, as it is ongoing training.”
If you think a similar program might benefit your own institute, we recommend the following strategies:
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References
Miller, M. D. (2014). Minds Online. Cambridge, MA: Harvard University Press.
Oyarzon, C.(2007) Risk Aversion and Learning. Texas A&M University, 2-4.
The Science and Fiction of Meetings. Available from: https://www.researchgate.net/publication/265508855_The_Science_and_Fiction_of_Meetings [accessed Jun 02 2018].
How using modern eCommerce principles drives revenue in Continuing Education
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