Students Are Customers Whether We Admit It or Not (Part 1)
Though the concept is debated, the fact of the matter is that students are customers in today’s...
Life on the Edge: A Blessing or a Curse for the Continuing Education Unit?
While many continuing education leaders trumpet the value of operating on the periphery of their...
How Consumer Technology Companies Like Apple Set The Standard for Higher Ed
Consumer technologies and higher education are both dealing with rapid innovation and a vastly...
Five Ways Colleges and the Federal Government Can Reduce Student Loan Default (Part 2)
By being more proactive and working together, higher education institutions and the federal...
Entering a Tech Procurement Process? Here Are 5 Things You Need to Know About RFPs
As more and more services are being outsourced, institutional leaders should re-evaluate the way...
Ed-Tech Advances Poised To Revolutionize Higher Ed From All Angles
Advances in higher education management and educational technologies will allow for the...
How Adaptive Learning Can Make Higher Ed More Customized and Effective (Part 1)
— Co-Written with Karen Vignare | Associate Provost, University of Maryland University College— The...
Five Trends Impacting Competition in Today’s Higher Ed Marketplace
By understanding the trends transforming the higher education industry, leaders can position their...
Relationships = Retention: Embracing Non-Traditional Students on College Campuses (Part 1)
Non-traditional students return to college for a wide variety of reasons, but institutions must pay...
Marketing For The Student, Not The Market
Higher education marketing is not advertising, but providing the right message and the best service...
A Marriage of Convenience: For-Profit Higher Education in Brazil
The American higher education industry could learn some lessons from the way for-profit...
Online Learning Doesn’t Have to Be Isolating: Exploring the Mentoring Model
The mentorship model creates a new layer of accountability for online students and has a...
