Innovation in Higher Education: Time for a Customer-Centric Model
Disruptive innovation to the standard model of higher education is needed in order for...
Understanding and Serving the Lifelong Learner (Part 2)
Interactivity is central to learning; without engagement, students tend to lose interest in a...
Supporting Low-Income Students: Challenges to Retention
There are a number of barriers — both structural and informational — that impact postsecondary...
Understanding and Serving the Lifelong Learner (Part 1)
It’s widely understood that lifelong learning is of critical importance for an adult’s career...
The Differentiated Marketing Roles of Main Campus and CE
While institutions are responsible for the branding and reputation of a given college or...
Marketing CE: Branding on an iPhone, iPad and other iDevices
With the ubiquity of Apple devices, institutions should look beyond software and explore marketing...
Using PLA to Improve Veteran Access, Retention and Completion
Unbiased counseling critical to ensuring veterans and civilians alike gain access to the...
Diverse Student Body Can Put an Institution Ahead
Diversity is critical for an enriching and engaging educational environment, but can also serve as...
Portfolio Marketing in the New Graduate Education Marketplace
As programs become increasingly innovative, institutions must find ways to bring in the best...
HBCUs Are a Strong Alternative in the Graduate Marketplace
The supportive nature of smaller colleges such as HBCUs provides them with a distinct advantage in...
Understanding Student Needs Vital to Succeeding in the Graduate Student Environment
Understanding and appropriately responding to student needs is a massive differentiator that can...
Online Graduate Programs Effective in Attracting Global Audience
With the advent of online education, branch campuses are no longer a necessary mechanism for...
