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Optimizing Academic Content on Your Website

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Many of today’s college-bound high school students find college and university websites difficult to navigate. It’s critical to optimize your content so students can access what they need. 

In the digital age, your institution's website is often the first point of contact for prospective students. However, if your academic content is not easily accessible or organized intuitively, you risk losing potential applicants who are overwhelmed by poor navigation or outdated information. For students searching for the right program or course, an optimized, user-friendly website can make all the difference in their decision-making process. 

It’s important for institutions to explore the best practices for organizing and presenting academic content online. Simplifying the user experience to ensure that critical information is easily accessible is critical for the student experience. To do this, institutions need to leverage the latest tools to enhance their site’s functionality. Keeping content updated and compliant, ensuring it meets both student expectations and institutional standards is the bare minimum for today’s environment.  

Don’t let a cluttered or confusing website be the reason you lose out on the best and brightest students. Learn how to optimize your academic content and create a seamless online experience that supports your enrollment goals. 

Click here to watch the webinar