Metrics
Given the tight budgets of most colleges and universities, “try it and we’ll see what happens” is no longer a viable approach to decision-making. Institutions must be data-driven, with a focus on measuring, monitoring and modifying based on metrics rather than gut feeling.
From FOCUS to Artificial Intelligence: How Data Has Changed in Higher Education
Kristin Kennedy | Director of Business Intelligence, Arizona State UniversityWhen I first started working in higher education in the early 1990s, we used to sort things manually and type up everything, for everyone. People did not use computers then…
Visualization and the Three V’s: Managing and Leveraging Data in Enrollment Management
Christina Trombley | Executive Director for Drake Online, Drake UniversityUniversities, especially public institutions, collect a lot of data. Between applications, enrollments, financial aid, website clicks, social media posts and everything else, data can be collected, analyzed, and reported. Nonetheless,…
Data-Driven Decision-Making: Leveraging Predictive Analytics More Widely
Mike Scheuermann | Associate Vice President of Instructional Technology and Support, Drexel UniversityThe hottest topics on higher ed campuses today are unequivocally student retention and student success. As college and university academics and administrators, we cannot tackle these challenges without getting deeper,…
Splitting Hairs: Exploring Learn-ing vs Learn-er Analytics (and Why We Should Care)
MJ Bishop | Director of the William E. Kirwan Center for Academic Innovation, University System of MarylandWhile it is certainly true that colleges and universities have been compiling numbers and generating reports for decades, the sheer volume of information now being collected as well as increases…
Driving Institutional Change with Data: Identifying Obstacles to Actionable Business Intelligence
Hank Childers | Executive Director of University Analytics and Institutional Research, University of ArizonaWhen building an in-house business intelligence division, creating a campus movement behind leveraging data to support decision making and institutional strategy is arguably the “easy” part. What’s left is actually…
Take the Hint: Shifting from Anecdotes to Analytics
Chad Rowe | Director of Technical Product Management, Destiny SolutionsIt’s no secret that higher education institutions traditionally experience lag when it comes to implementing technologies and management structures that take over the private sector. Whether it’s using CRM systems…
Making Data Actionable: Visualizations, Dashboards and Leveraging Big Data on Campus
Robert Dolan | Market Segment Director for the Public Sector, TableauLeveraging business analytics and Big Data to drive institutional growth, efficiency and effectiveness—all while improving the student experience—is the gold standard for college and university leaders today. However, as has…