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Accepting Risk and Rejecting the Status Quo: Fostering an Innovative Higher Ed Culture

David Collis | Professor of Business Administration, Harvard University

An innovative culture at a higher education institution starts with a leader willing to challenge...

Attracting Students > Customer Service > Business Schools >

Transforming the Institution to Treat Students Like Customers

Mark Farrell | Head of the Graduate School of Business and Law, RMIT University

Students consider themselves both customers and learners, bringing with them high expectations for...

Managing an Institution > Higher Ed as a Business > Business Schools >

Four Ways Business Schools Can Differentiate Themselves

Cheryl Oliver | Associate Dean of Professional Programs at the Carson College of Business, Washington State University

By consciously leveraging curriculum, programming and culture, business schools can stand out as...

Revenue Streams > Corporate Partnerships > Business Schools > Corporate Education >

Five Tips to Stand Out in Today’s Competitive Custom Training Market

Catherine Jones | Associate Vice President of Workforce Development, McHenry County College

By focusing on the needs, expectations and desired outcomes of clients, institutions can properly...

Managing an Institution > Higher Ed as a Business > Business Schools >

Five Factors That Differentiate Business Schools

Phillip Mixon | MBA Director in the Sorrell College of Business, Troy University

As the business education marketplace becomes increasingly crowded, business schools need to start...

Attracting Students > Accessibility > Business Schools >

Democratizing the MBA: Positioning Tuition-Free Business Education

Russell Winer | William Joyce Professor of Marketing at the Stern School of Business, New York University

Lack of access to high-quality postsecondary education often creates a barrier to economic growth...

Managing an Institution > Higher Ed as a Business > Business Schools >

How Effective Is Chivas Regal Pricing In Higher Education?

Noah Askin | Assistant Professor of Organizational Behaviour, INSEAD Business School

Chivas Regal pricing is one more sign of the growing commoditization of higher education, but its...

Managing an Institution > Higher Ed as a Business > Business Schools >

Keys to Competing and Expanding Online (Part 2)

Alex Sevilla | Associate Dean and Director of the Heavener School of Business, University of Florida

Institutions can widen their net to attract broader populations of prospective students with an...

Managing an Institution > Higher Ed as a Business > Business Schools >

Keys to Competing and Expanding Online (Part 1)

Alex Sevilla | Associate Dean and Director of the Heavener School of Business, University of Florida

The online business education marketplace is crowded, competitive and challenging but institutions...

Credentials > Programming > Business Schools >

Differentiation Through Diversification: Dual Degrees in the Business Education Market

Diane Miller | Associate Dean of the Goodman School of Business, Brock University

International dual-degree programs provide business schools the opportunity to really stand out to...

Programming > Business Schools > Program Planning and Design >

Entrepreneurs for Hire: Standing Out In and Changing The Competitive Business School Marketplace

Susan Gilbert | Dean of the School of Business and Economics, Mercer University

Institutions can stand out on programming alone, but it’s better if that unique programming is...

Managing an Institution > Higher Ed as a Business > Business Schools >

Exploring the Impact of the Amazon Effect on Higher Education

David Frayer | Director of Executive Programs at the Eli Broad College of Business, Michigan State University

The Amazon Effect is changing the way customers think and the way businesses serve them, and higher...

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