Customer-Mindedness and the Student Value Question
Complete-institution commitment to the customer experience is a critical trait for any institution...
Higher Ed Must Enhance Administrative Self-Service Options to Meet Student Expectations
For universities to succeed in the modern era, they must update their business processes to match...
Outcomes and Experience Central to Non-Traditional Students’ Value Equation
Non-traditional students have unique academic and consumer expectations of their higher education...
InterviewFail: How Colleges are Making a Market Out of Recent University Graduates
Colleges are seeing a really exciting opportunity in helping recent university graduates gain the...
How to Differentiate in the Competitive Online Learning Environment
Creating a personalized online learning environment has massive implications for student success...
Creating the Experience Students Expect
The customer experience is a true differentiator in the modern higher education marketplace, and...
Measure for Success: Maximizing Retention Across the Student Lifecycle
Maximizing retention is critical to the success of any program, and retention activities should...
From Concept to Reality: Considering Free Community College
Given the societal and financial costs of the free tuition proposal, bolstering existing and...
Creating a Great Student Experience through Analytics and Partnerships
By focusing on effectiveness and efficiency of practices, an institution can ensure all its...
How Schools Can Use Data to Make More Effective Marketing Investments
Thorough market research can help institutions more efficiently allocate marketing funds by...
Look Beyond Donations When Reaching Out to Alumni
By leveraging relationships with alumni, and seeing them as more than donation piñatas,...
Marketing CE: Class Completion Certificates
Class completion certificates that students are proud to hang in their offices keeps your CE unit...
