Understanding the Scale and Scope to Attract Modern Learners
Competition is becoming fierce in higher education and relying on prestige and brand alone to...
Craig Maslowsky | Vice Chancellor for Enrollment Management, Antioch University
Competition is becoming fierce in higher education and relying on prestige and brand alone to...
Craig Maslowsky | Vice Chancellor for Enrollment Management, Antioch University
There are some changes that institutional leaders can make to meet students’ expectations of an...
Craig Maslowsky | Vice Chancellor for Enrollment Management, Antioch University
The process students currently go through to explore their degree options and research...
Craig Maslowsky | Vice Chancellor for Enrollment Management, Antioch University
Expanding institutional reach and responding to the expectations of students is critical in the...
Craig Maslowsky | Vice Chancellor for Enrollment Management, Antioch University
Creating a first-rate experience for students across all their engagements with the college is...
Craig Maslowsky | Vice Chancellor for Enrollment Management, Antioch University
Higher education marketing is not advertising, but providing the right message and the best service...
Craig Maslowsky | Vice Chancellor for Enrollment Management, Antioch University
Institutions must properly communicate the nature of their innovative programs to prospective...
Craig Maslowsky | Vice Chancellor for Enrollment Management, Antioch University
Treating students as customers enhances the learning environment while ensuring students are better...
Craig Maslowsky | Vice Chancellor for Enrollment Management, Antioch University
Vendor partnerships provide institutions the opportunity to offer high-end services while...
Craig Maslowsky | Vice Chancellor for Enrollment Management, Antioch University
It is critical for institutions to recognize higher education is a big-ticket purchase for many...
Craig Maslowsky | Vice Chancellor for Enrollment Management, Antioch University
Implementing more effective marketing practices can provide the base on which institutions can...
Craig Maslowsky | Vice Chancellor for Enrollment Management, Antioch University
Looking ahead, it is critical for higher education institutions’ marketing units to know which...