Increase Revenue with Modern Continuing Education Software
How using modern eCommerce principles drives revenue in Continuing Education
Introduction
The past two decades have marked great strides in neuroscience research. Insights from this research have informed the fields of child development and K-12 education. More recently, research specific to the adult brain has informed the fields of continuing and adult education, including online adult education.
Research & Resulting Learning Principles
Stevens and Goldberg (2001) report that our brains are not equally good at everything; each brain is unique. Brains continue to update and develop throughout life. They are designed to notice differences and crave novelty to drive ongoing learning.
Zull (2011, 2002) adds these findings from brain research: Information is stored and retrieved through complex neural connections. The brain is meaning-driven, attempting to match new information with prior understanding. Neural connections continue to develop and change throughout life, creating networks of understanding. Learning develops with practice and experience. Learning how to learn (metacognition) develops with opportunities to reflect on how new information integrates with our work and/or lives.
Like everything physiological, our brains have limitations. Mayer & Moreno (2003) point out learning limitations based on cognitive overload. Learning requires substantial cognitive processing using all sensory channels available. The brain has limited processing capacity available at any moment, thus it may become overloaded and miss part of the information, leading to incomplete or incorrect learning.
Learning itself involves the whole body, not just the brain. Nutrition, exercise, and sleep all impact learning. Substances such as medication can positively impact learning; whereas, alcohol, and illicit drugs can negatively impact learning. According to Lackey, untreated emotional states such as anxiety and depression can also impair learning. Learning activities need to be challenging but not overwhelming.
Adults have unique needs as learners. Meyer (2003) raises concerns about the brainās adaptation to the fantasy of togetherness created by technology in online education. While the brain can easily process information provided at a distance, special measures are required to create emotional connections. Meyer suggests using language to create and maintain interpersonal relations, and to create the connection and support that come from learning together.
Wlodkowski (2008) identified several adult learner needs that drive motivation to learn. Adults need to feel included and respected. Adult learners come into the learning environment with experiences, values, and knowledge that need to be acknowledged and included in their learning experiences. Also, adult learners need to perceive new learning as contributing value to their real world.
Applying Research & Resulting Principles
How do we apply neuroscience research and derived principles to adult online education? Zull (2011) suggests the following strategies to maximize learning (cognition) as well as learning how to learn (metacognition): (1) create an environment for discovery, (2) include modeling by experts, (3) provide challenges that require creative actions, (4) apply all available senses to learning, (5) promote joy from learning, (6) use practice and experimentation to extend memory for future problem-solving, (7) allow individualized paths to learning, and (8) promote ongoing development of learning skills, or metacognition.
In terms of adult online education, these translate into the following pedagogical strategies:
Clemons (2005) suggests providing adult learners with the following to maximize learning: (1) steady encouragement, (2) engagement as active participants in learning, (3) occasional elements of surprise or novelty to maintain attention, (4) appropriate humor to relieve anxiety, and (5) activities that encourage interactions.
According to McGuckin & Ladhani (2010), online education should reinforce adultsā experiences as well as challenge them to extend learning. Collaborative learning activities providing stimulating discussions and/or complex problem-solving can provide such challenges as well as promote a personal and connected learning environment. In addition, adult learners solidify their knowledge by teaching others; involve learners in group and team projects and allow them to contribute to feedback via peer and self-evaluations.
Weimer (2012) encourages three types of activities to develop metacognition and prepare independent, self-directed learners: (1) time and environment management to prepare for learning; (2) reflection and mental questions to monitor self-learning; and (3) use of mental questions or provided rubrics for self-evaluation of new knowledge and skills.
Summary
James Watson, Director of the National Center for Human Genome Research, is quoted by Clemons (2005) as stating, āThe brain boggles the mind.ā Certainly, the brain is complex and neuroscience research is just beginning to explain how it works. However, we can and should apply the adult learning principles and pedagogies derived from the research explored above. This article provides a recent subset of resources offering recommendations for adult online education. Hopefully, it has piqued your interest enough to apply suggested pedagogies and to pursue further study.
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References
Aguilar, D., Banda, J., & Perez, M. (2012). Justification for Certification Program for Teaching Online. Retrived from: http://sitiosw.com/doctorado/Justification-Rationale.pdf
Clemons, S. A. (2005). Brain-Based Learning: Possible Implications for Online Instruction. International Journal of Instructional Technology and Distance Learning, 2(9). Retrieved from: http://www.itdl.org/journal/sep_05/article03.htm
Lackey, J. A. 12 Design Principles Based on Brain-Based Learning Research. Retrieved from: http://www.designshare.com/Research/BrainBased Learn98.htm
McGuckin, D. & Ladhani, M. (2010). The Brains Behind Brain-Based Research. College Quarterly, 13(3). Retrieved from: http://www.collegequarterly.ca/2010-vol13-num03-summer/mcguckin-ladhani.html
Meyer, K. A. (2003). The Implications of Brain Research for Distance Education. Online Journal of Distance Learning Administration, 6(3). Retrieved from: http://www.westga.edu/~distance/ojdla/fall63/meyer63.html
Van Barneveld, A. (2012). Research for Practitioners: Nine Ways to Reduce Cognitive Load. Learning Solutions Magazine, October 24th. Retrieved from: http://www.learningsolutionsmag.com/articles/1034/research-for-practitioners-nine-ways-to-reduce-cognitive-load
Weimer, M. (2012). Teaching Metacognition to Improve Student Learning. Faculty Focus, October 31st. Retrieved from: http://www.facultyfocus.com/articles/teaching-professor-blog/teaching-metacognition-to-improve-student-learning/
Zull, J. E. (2011). From Brain to Mind: Using Neuroscience to Guide Change in Education. Stylus Publishing. Sterling, VA.
Zull, J. E. (2002). The Art of Changing the Brain: Enriching the Practice of Teaching by Exploring the Biology of Learning. Stylus Publishing. Sterling, VA.
How using modern eCommerce principles drives revenue in Continuing Education
Author Perspective: Administrator
There is almost no insight in this article that couldn’t be gathered anecdotally, or just by a certain amount of adult teaching experience. Even though we have an impulse to explain everything scientifically, and to turn it into a researchable, experimentable topic, I don’t think it’s always right.
In this case, I think the fact that the research presented has very little insight into adult education pedagogy that I haven’t seen expressed elsewhere by education professionals reveals that perhaps neuroscience isn’t needed here in adult education.
Patricia, that is a very dismissive and narrow-minded view of things. Any professional should welcome a new, fresh perspective on their field or topic. Education in particular quite clearly has a lot to do with the brain, and from a neurological standpoint, there are many pedagogical strategies that would improve ease of learning, retention, engagement, et cetera that aren’t necessarily going to simply become clear to an experienced teacher. Personally, for example, I am fascinated by the idea of the brain’s adaptation to the “fantasy of togetherness” created by technology in online education. That simple description of research has already made me think differently about online “togetherness,” and I am curious to expolre further research on the topic.
What’s so cool is that science is now proving what we have known all along to be true about learning! Neuroscience has been advancing exponentially in the last few decades because of the brain-scan technology, which shows exactly how the brain learns. Amazingly wonderful people have applied this neuroscience to education and come up with the term “brain-based learning.” I find the principles of online learning dovetail really well with educational technology, or online learning. The fact that it’s scientific is totally exciting to me because now we have the basis to prove the effectiveness of student-centered pedagogies that support different learning styles, multiple intelligences, inquiry, and child-centered learning! It’s not just earthy-crunchy; it’s science now!