The Landscape Has Shifted: Finding New Ways To Serve Underserved Demographics
With the switch in focus from access to outcomes, two-year colleges need to work even harder to...
Five Reasons To Expand Your Higher Ed Online Marketing Beyond Google Paid Search
Google Ad Words provides universities with a strong base to get in front of prospective students,...
It’s Time to Prioritize Investment and Support for Adult Education, Literacy and ESL
Without investment in basic education providing the baseline skills needed for individuals to find...
Personalization at Scale: Using Analytics for Institutional Improvement
— Co-written with Laura Fingerson | Interim Director of Institutional Research, Capella University—...
Scaling Education To Serve the Rest of Them: A Personal Journey and the “3M” Realizations
Creating international accessibility demands significant investment in technological scaling and...
Scaling Allows Institutions to Grow Enrollment and Improve Experience Simultaneously
Expanding institutional reach and responding to the expectations of students is critical in the...
Scaling Up for Adult Students Requires Focus and Creativity
Scaling to serve greater numbers of adult students requires institutions to focus on serving this...
Effective Service Strategies for a New Generation: Meeting Today’s Customer Service Expectations
A commitment to creating a strong customer experience, and making use of technology to deliver on...
Scaling Up in Higher Ed: Important Scaling Principles and Overcoming Roadblocks to Success
Maintaining quality and buy-in from staff and faculty can be a challenge for leaders during scaling...
Creating a Home for Two-Year Students at Four-Year Colleges
Many four-year institutions are looking at community college students as strong candidates for...
Future-Proofing Your University Website
A university’s website is increasingly the first point of contact between themselves and...
Show Don’t Tell: Marketing in the Modern Community College
Today’s community colleges are working hard to shake off the misconceptions that paint their...
