Marketing and Branding
Marketing in today’s postsecondary marketplace needs to be more thoughtful than a t-shirt giveaway at a local fair. Establishing the institutional brand and ensuring the institution is getting the right message in front of the right individuals is the key to viability.
When Bad Things Happen to Good Universities
Madeleine Rhyneer | Vice President for Enrollment and Marketing, Susquehanna UniversityIt comes as no surprise to most of us that college and university campuses are microcosms of our entire nation. Good and bad behavior and positive and divisive interactions coexist…
Rankings: Should We Care?
Sean-Michael Green | Associate Vice President for Graduate Enrollment and Marketing, University of New HavenWhen I was asked to share my thoughts about the impact ranking systems have on student choice and institutional marketing efforts, I was thrilled. What an easy topic to tackle!…
Savvy Students Use an Array of Resources to Find the Right School
Karen Thomson | Vice President of Marketing, Student Life and Alumni, George Brown CollegeToday’s students are experienced consumers, and they bring that experience from purchasing cars and houses to their college selection process. No longer swayed by rankings alone, prospective students make use…
College Rankings Are an Unfair (But Necessary) Evil
Laura Bristow | Former Center Dean of the Keller School of Business, DeVry UniversityYou have seen them in U.S. News & World Report and other magazines each year: college and graduate school rankings. Without even looking you know that Harvard, Yale, and the…
How College Rankings Apply (Or Don’t) For Adult Learners
Cindy Miller | Kansas City Campus Director, Columbia CollegeThe ranking of colleges and universities is big business, especially with millions of student consumers shopping online for the “right” college. Such ratings are promoted in the popular press as…
The Good and Bad of Rankings: More Emphasis on Qualitative Review is Critical
John DeLalla | Director of Continuing Education, University of Arizona SouthI remember what my friend’s dad said just a few weeks before I went off to college as an 18-year-old. “That’s a third-tier school why would you want to go…
Marketing Online Education Today: A Look At Tactics
Emily McInerney | Associate Director of Marketing for Berklee Online, Berklee College of MusicMarketing in higher education today means a lot more than designing a strong pamphlet or starting a Twitter account. Students today are savvy consumers with immensely high and very…