To better support their adult students, colleges need to begin offering the right resources that will help students balance the multiple responsibilities they have. This article is excerpted from The Death…
Making Your Website Your Best Marketing Tool
Kristen Huyck | Director of Public and Governmental Relations, MiraCosta CollegeAn institution’s website (when done right) is the single most valuable marketing tool. Ensure that you are constantly updating your website, keeping information accessible and targeting visitors based on their…
There may be dull moments in engagement where no fish are biting—be patient and ensure that the right information is available and accessible on your website, so you can navigate…
Creating Content: The Value of SEO and a Great Digital Presence
Eric Turner | Assistant Director of Web and Portal Services, Mt. San Antonio CollegeStudents require a lot more than a simple Google search when choosing a university. Today, students simply type what they’re looking for into a search engine and select the first…
The Lasting Value of the Liberal Arts
Evan Duff | President, North Carolina Wesleyan CollegeThe Campaign to End Community College Stigma: Why Call It A Stigma?
Steve Robinson | President, Owens Community CollegePostsecondary Marketing in the 21st Century: Tips and Common Mistakes
Russell Winer | William Joyce Professor of Marketing at the Stern School of Business, New York UniversityThe Growing Role of Strategic Marketing in Higher Education
Kim Lawrence | Associate Vice President-Marketing, University of CalgaryGetting Social in 2019 and Beyond: Lessons for Postsecondary Marketers
Bhupesh Shah | Social Media Program Coordinator, Seneca CollegeHow Higher Ed Marketers Can Keep Pace With The Changing Social Media Environment
Jaigris Hodson | Program Head in the Office of Interdisciplinary Studies, Royal Roads UniversityTarget Marketing: It’s all About Your Aim
Davia Rose Lassiter | Director of Marketing in the College of Continuing and Professional Education, Kennesaw State UniversityDefining and Executing on a Marketing Strategy That Targets Non-Traditional Students
Susan Kryczka | Principal Consultant, Elevate Higher Ed Jodi AshbrookBuilding a High-Performing Enrollment Marketing Team
Colleen Howes | Associate Dean for Communications and Advancement in the School of Education, University of Wisconsin-Madison
Having worked at a startup, a mid-sized company, a corporation, and now in higher education, I have a unique perspective on how marketers—and management teams more broadly—work across these different…
Standing Out in the Sea of Sameness: The Role of Marketers in Differentiating Their Institutions
Erika Orris | Chief Enrollment and Marketing Officer, University of Maryland University CollegeThe higher education industry is in the midst of a transformation, where increasing numbers of colleges and universities are beginning to shift their focus to serving non-traditional learners with new…
The higher education space is evolving into a mature market, where institutions are competing fiercely for student enrollments and finding new approaches to programming that meets the demands of their…
Outsource or Stay Internal? Developing Videos for Higher Education Marketing
Jesse Borkowski | Senior Director of Brand Strategy for Berklee Online, Berklee College of MusicOne of the biggest challenges with a content marketing strategy is having enough high-quality content. This is especially true with video, where production can be expensive, complex and time consuming.…
When Bad Things Happen to Good Universities
Madeleine Rhyneer | Vice President for Enrollment and Marketing, Susquehanna UniversityRankings: Should We Care?
Sean-Michael Green | Vice President for Client Services, LRAP AssociationSavvy Students Use an Array of Resources to Find the Right School
Karen Thomson | Vice President of Marketing, Student Life and Alumni, George Brown CollegeCollege Rankings Are an Unfair (But Necessary) Evil
Laura Bristow | Former Center Dean of the Keller School of Business, DeVry UniversityHow College Rankings Apply (Or Don’t) For Adult Learners
Cindy Miller | Director of Columbia College Global Civilian Region 2 and Director of Columbia College Kansas City, Columbia CollegeThe Good and Bad of Rankings: More Emphasis on Qualitative Review is Critical
John DeLalla | Director of Continuing Education, University of Arizona SouthMarketing Online Education Today: A Look At Tactics
Emily McInerney | Senior Director of Enrollment Marketing, Berklee College of Music Mike KingMarketing Online Education Today: A Look At Strategy
Mike King | Chief Marketing Officer of Berklee Online, Berklee College of Music Emily McInerneyA Social Media Primer For Higher Ed Leaders
Marie Bountrogianni | Dean of the G. Raymond Chang School of Continuing Education, Ryerson University
As competition and revenue goals in the higher ed market continue to escalate, it becomes increasingly important to find cost-effective ways of getting your programs in front of the right…
Future-Proofing Your University Website
Andy Hoang | Chief Marketing Officer, California State University, Long BeachAs universities develop their strategic plans for the future, one of its top priorities should be re-envisioning their digital and web presence. The homepage is the world’s view to your…
Community colleges have a tough job in the higher education ecosystem. While trying to serve a diverse audience with a wide range of expectations—some students are looking to enter the…