Today’s learners are fully engaged online. By creating an engaging website, learners know that you’re willing to meet them where they are to ensure the best student experience. This article…
Unlock Growth with Data-Driven Methods
Jon Hinderliter | Director of Marketing and Communications at University College, Washington University St. LouisHarnessing and analyzing data is critical for higher ed institutions to ensure that they market themselves to the right student, properly enroll that student and retain them through their education…
Today’s learners are fully engaged online. By creating an engaging website, learners know that you’re willing to meet them where they are to ensure the best student experience. Today’s modern…
Focusing on the Strategic Imperative of Marketing
Melony Martinez | Director of Marketing and Public Relations, National Park CollegeAs the tactics behind engaging the modern learner change, it’s imperative for marketing teams to be included in the institution’s decision-making, since they are the key drivers to getting a…
The Role of Your Institution’s Website in Driving Student Enrollment
Carrie Phillips | Chief Communications and Marketing Officer at University of Arkansas at Little RockMaking Your Website Your Best Marketing Tool
Kristen Huyck | Director of Public and Governmental Relations, MiraCosta CollegeYour Website: The Ultimate Marketing Tool
Joseph Sallustio | Senior Vice President for Lindenwood Global, Lindenwood UniversityLeveraging Your Digital Channels for Prospective Students
Jeff Fanter | Former Vice President Marketing and Communications, Ivy Tech Community CollegeMarketing to Students in Uncertain Times
Claire Foster | Vice President for University Marketing and Public Relations, Regent University Ed Up ExperienceDriving Revenue and Enrollment with Marketing
James Jelak | Senior Director of Marketing and Recruitment at the University of Wisconsin Extended CampusUnderstanding Your Market: Marketing to Adult and Online Learners
Belinda Elliott-Bielecki | Director of Marketing and Communications in the College of Extended Learning, University of New BrunswickLeveraging Personalization to Drive Strategic Marketing Initiatives
Eric Hazen | Web Marketing Manager, Ferris State UniversityAdopting 21st Century Marketing Tactics in Higher Education
Jon Hinderliter | Director of Marketing and Communications at University College, Washington University St. Louis
Marketing to the modern learner requires cutting through the noise to communicate your message. Utilize a broad range of platforms and a strong marketing team that knows how to spend…
Leveraging Your Digital Channels for Prospective Students
Jeff Fanter | Former Vice President Marketing and Communications, Ivy Tech Community CollegeIn today’s digital age, your website is a 24/7 TV commercial that institutions can use to their advantage by creating a digital experience that leaves a lasting impression on prospective…
As the tactics behind engaging the modern learner change, it’s imperative for marketing teams to be included in the institution’s decision-making, since they are the key drivers to getting a…
The Role of Your Website in Driving Student Engagement
Marriel Hardy | Chief Communications Officer, Coahoma Community CollegeToday’s learners are fully engaged online. By creating an engaging website, learners know that you’re willing to meet them where they are to ensure the best student experience. Today’s modern…
Driving Revenue and Enrollment with Marketing
James Jelak | Senior Director of Marketing and Recruitment at the University of Wisconsin Extended CampusThe Role of Your Institution’s Website in Driving Student Enrollment
Carrie Phillips | Chief Communications and Marketing Officer at University of Arkansas at Little RockDigital Marketing in Higher Education
John Farrar | Director of Education, Google Ed Up ExperienceUnderstanding Your Market: Marketing to Adult and Online Learners
Belinda Elliott-Bielecki | Director of Marketing and Communications in the College of Extended Learning, University of New BrunswickUnlock Growth with Data-Driven Methods
Jon Hinderliter | Director of Marketing and Communications at University College, Washington University St. LouisYour Website: The Ultimate Marketing Tool
Joseph Sallustio | Senior Vice President for Lindenwood Global, Lindenwood UniversityThe Death of Content as King: How a Data Democracy Has Revolutionized Marketing
Jon Hinderliter | Director of Marketing and Communications at University College, Washington University St. LouisMaking Your Website Your Best Marketing Tool
Kristen Huyck | Director of Public and Governmental Relations, MiraCosta CollegeMarketing Student-Centric Pathways in the Digital Space
Jeff Fanter | Former Vice President Marketing and Communications, Ivy Tech Community College
Students require a lot more than a simple Google search when choosing a university. Today, students simply type what they’re looking for into a search engine and select the first…
The Lasting Value of the Liberal Arts
Evan Duff | President, North Carolina Wesleyan CollegeWith unemployment rates soaring, it’s time for liberal arts colleges to prove their worth to the doubtful learners who may not initially look to them for job opportunities. Given the…
Advocates of America’s community colleges have been actively managing public perception since our institutions were founded. Prior to the 1947 Truman Commission report “Higher Education for American Democracy,” junior colleges…