Marketing to the modern learner requires cutting through the noise to communicate your message. Utilize a broad range of platforms and a strong marketing team that knows how to spend…
Marketing to Students in Uncertain Times
Claire Foster | Vice President for University Marketing and Public Relations, Regent University Ed Up ExperienceWith the rapidly changing market, institutions need to reinvest in their growth by continuously innovating, from consumer behaviors to market to today’s modern learner. The pandemic had created a frenzy…
In today’s digital age, your website is a 24/7 TV commercial that institutions can use to their advantage by creating a digital experience that leaves a lasting impression on prospective…
Focusing on the Strategic Imperative of Marketing
Melony Martinez | Director of Marketing and Public Relations, National Park CollegeAs the tactics behind engaging the modern learner change, it’s imperative for marketing teams to be included in the institution’s decision-making, since they are the key drivers to getting a…
The Role of Your Website in Driving Student Engagement
Marriel Hardy | Chief Communications Officer, Coahoma Community CollegeDriving Revenue and Enrollment with Marketing
James Jelak | Senior Director of Marketing and Recruitment at the University of Wisconsin Extended CampusThe Role of Your Institution’s Website in Driving Student Enrollment
Carrie Phillips | Director of University Marketing and Communication, Arkansas Tech UniversityDigital Marketing in Higher Education
John Farrar | Director of Education, Google Ed Up ExperienceUnderstanding Your Market: Marketing to Adult and Online Learners
Belinda Elliott-Bielecki | Director of Marketing and Communications in the College of Extended Learning, University of New BrunswickUnlock Growth with Data-Driven Methods
Jon Hinderliter | Director of Marketing and Communications at University College, Washington University St. LouisYour Website: The Ultimate Marketing Tool
Joseph Sallustio | Chief Operating Officer, Claremont Lincoln UniversityThe Death of Content as King: How a Data Democracy Has Revolutionized Marketing
Jon Hinderliter | Director of Marketing and Communications at University College, Washington University St. LouisMaking Your Website Your Best Marketing Tool
Kristen Huyck | Director of Public and Governmental Relations, MiraCosta College
There may be dull moments in engagement where no fish are biting—be patient and ensure that the right information is available and accessible on your website, so you can navigate…
Creating Content: The Value of SEO and a Great Digital Presence
Eric Turner | Assistant Director of Web and Portal Services, Mount San Antonio CollegeStudents require a lot more than a simple Google search when choosing a university. Today, students simply type what they’re looking for into a search engine and select the first…
With unemployment rates soaring, it’s time for liberal arts colleges to prove their worth to the doubtful learners who may not initially look to them for job opportunities. Given the…
The Campaign to End Community College Stigma: Why Call It A Stigma?
Steve Robinson | President, Owens Community CollegeAdvocates of America’s community colleges have been actively managing public perception since our institutions were founded. Prior to the 1947 Truman Commission report “Higher Education for American Democracy,” junior colleges…
Postsecondary Marketing in the 21st Century: Tips and Common Mistakes
Russell Winer | William Joyce Professor of Marketing at the Stern School of Business, New York UniversityThe Growing Role of Strategic Marketing in Higher Education
Kim Lawrence | Associate Vice President-Marketing, University of CalgaryGetting Social in 2019 and Beyond: Lessons for Postsecondary Marketers
Bhupesh Shah | Social Media Program Coordinator, Seneca CollegeHow Higher Ed Marketers Can Keep Pace With The Changing Social Media Environment
Jaigris Hodson | Program Head in the Office of Interdisciplinary Studies, Royal Roads UniversityTarget Marketing: It’s all About Your Aim
Davia Rose Lassiter | Director of Marketing in the College of Continuing and Professional Education, Kennesaw State UniversityDefining and Executing on a Marketing Strategy That Targets Non-Traditional Students
Susan Kryczka | Principal Consultant, Elevate Higher Ed Jodi AshbrookBuilding a High-Performing Enrollment Marketing Team
Colleen Howes | Associate Dean for Communications and Advancement in the School of Education, University of Wisconsin-MadisonHow Higher Ed Marketers Can Learn From the Corporate World… and Where We’re Already Ahead
Emily McInerney | Senior Director of Enrollment Marketing, Berklee College of MusicStanding Out in the Sea of Sameness: The Role of Marketers in Differentiating Their Institutions
Erika Orris | Chief Enrollment and Marketing Officer, University of Maryland University College
The higher education space is evolving into a mature market, where institutions are competing fiercely for student enrollments and finding new approaches to programming that meets the demands of their…
Outsource or Stay Internal? Developing Videos for Higher Education Marketing
Jesse Borkowski | Senior Director of Brand Strategy for Berklee Online, Berklee College of MusicOne of the biggest challenges with a content marketing strategy is having enough high-quality content. This is especially true with video, where production can be expensive, complex and time consuming.…
It comes as no surprise to most of us that college and university campuses are microcosms of our entire nation. Good and bad behavior and positive and divisive interactions coexist…