Marketing and Branding
Marketing in today’s postsecondary marketplace needs to be more thoughtful than a t-shirt giveaway at a local fair. Establishing the institutional brand and ensuring the institution is getting the right message in front of the right individuals is the key to viability.
Marketing Student-Centric Pathways in the Digital Space
Jeff Fanter | Vice President Marketing and Communications, Ivy Tech Community CollegeThere may be dull moments in engagement where no fish are biting—be patient and ensure that the right information is available and accessible on your website, so you can navigate…
Creating Content: The Value of SEO and a Great Digital Presence
Eric Turner | Assistant Director of Web and Portal Services, Mt. San Antonio CollegeStudents require a lot more than a simple Google search when choosing a university. Today, students simply type what they’re looking for into a search engine and select the first…
The Lasting Value of the Liberal Arts
Evan Duff | President, North Carolina Wesleyan CollegeWith unemployment rates soaring, it’s time for liberal arts colleges to prove their worth to the doubtful learners who may not initially look to them for job opportunities. Given the…
The Campaign to End Community College Stigma: Why Call It A Stigma?
Steve Robinson | President, Owens Community CollegeAdvocates of America’s community colleges have been actively managing public perception since our institutions were founded. Prior to the 1947 Truman Commission report “Higher Education for American Democracy,” junior colleges…
Postsecondary Marketing in the 21st Century: Tips and Common Mistakes
Russell Winer | William Joyce Professor of Marketing at the Stern School of Business, New York UniversityThe modern era demands more from marketers—more focus on customer demand, more focus on effective messaging, more creativity in channel use. Higher education marketers aren’t immune from this shift. Given…
The Growing Role of Strategic Marketing in Higher Education
Kim Lawrence | Associate Vice President-Marketing, University of CalgaryThough many universities view themselves purely as centres of knowledge, increasing competition for enrollment dollars means they must start behaving like multi-million dollar businesses. In this interview, Kim Lawrence reflects…
Getting Social in 2019 and Beyond: Lessons for Postsecondary Marketers
Bhupesh Shah | Social Media Program Coordinator, Seneca CollegeSocial media is no longer a nice-to-have—it is an integral part of an overall marketing strategy for any organization. Yet the rate of change for social media presents a challenge…