When looking at adult versus traditional-age students, the difference lies within their needs and wants in pursuing education, so your marketing strategy needs to cater and reflect these needs to…
Unlock Growth with Data-Driven Methods
Jon Hinderliter | Director of Marketing and Communications at University College, Washington University St. LouisHarnessing and analyzing data is critical for higher ed institutions to ensure that they market themselves to the right student, properly enroll that student and retain them through their education…
It’s 2021, but many higher ed institutions still don’t realize the importance of the website in capturing student interest and increasing enrollment. Schools need to consider their website their primary—and…
The Death of Content as King: How a Data Democracy Has Revolutionized Marketing
Jon Hinderliter | Director of Marketing and Communications at University College, Washington University St. LouisTo better support their adult students, colleges need to begin offering the right resources that will help students balance the multiple responsibilities they have. This article is excerpted from The Death…
Making Your Website Your Best Marketing Tool
Kristen Huyck | Director of Public and Governmental Relations, MiraCosta CollegeMarketing Student-Centric Pathways in the Digital Space
Jeff Fanter | Vice President Marketing and Communications, Ivy Tech Community CollegeCreating Content: The Value of SEO and a Great Digital Presence
Eric Turner | Assistant Director of Web and Portal Services, Mt. San Antonio CollegeThe Lasting Value of the Liberal Arts
Evan Duff | President, North Carolina Wesleyan CollegeThe Campaign to End Community College Stigma: Why Call It A Stigma?
Steve Robinson | President, Owens Community CollegePostsecondary Marketing in the 21st Century: Tips and Common Mistakes
Russell Winer | William Joyce Professor of Marketing at the Stern School of Business, New York UniversityThe Growing Role of Strategic Marketing in Higher Education
Kim Lawrence | Associate Vice President-Marketing, University of CalgaryGetting Social in 2019 and Beyond: Lessons for Postsecondary Marketers
Bhupesh Shah | Social Media Program Coordinator, Seneca CollegeHow Higher Ed Marketers Can Keep Pace With The Changing Social Media Environment
Jaigris Hodson | Program Head in the Office of Interdisciplinary Studies, Royal Roads University
If the term “enrollment funnel” is a foreign concept and effectively reaching your target audience is a constant challenge, keep reading. Many marketers take aim, but they don’t always hit…
Defining and Executing on a Marketing Strategy That Targets Non-Traditional Students
Susan Kryczka | Principal Consultant, Elevate Higher Ed Jodi AshbrookMost colleges and university admissions directors are satisfied with their marketing software but dissatisfied with their institution’s social media strategy, according to a recent survey by Inside Higher Ed and…
Marketing in higher education is constantly evolving. We all face changing market conditions, new technologies, and a need to connect our work to impact enrollments (or other strategic priorities). Here…
How Higher Ed Marketers Can Learn From the Corporate World… and Where We’re Already Ahead
Emily McInerney | Senior Director of Enrollment Marketing, Berklee College of MusicHaving worked at a startup, a mid-sized company, a corporation, and now in higher education, I have a unique perspective on how marketers—and management teams more broadly—work across these different…
Standing Out in the Sea of Sameness: The Role of Marketers in Differentiating Their Institutions
Erika Orris | Chief Enrollment and Marketing Officer, University of Maryland University CollegeOvercoming Choice Paralysis: How Colleges Can Stand Out Over the Abundance of Options
Russell Winer | William Joyce Professor of Marketing at the Stern School of Business, New York UniversityOutsource or Stay Internal? Developing Videos for Higher Education Marketing
Jesse Borkowski | Senior Director of Brand Strategy for Berklee Online, Berklee College of MusicWhen Bad Things Happen to Good Universities
Madeleine Rhyneer | Vice President for Enrollment and Marketing, Susquehanna UniversityRankings: Should We Care?
Sean-Michael Green | Vice President for Client Services, LRAP AssociationSavvy Students Use an Array of Resources to Find the Right School
Karen Thomson | Vice President of Marketing, Student Life and Alumni, George Brown CollegeCollege Rankings Are an Unfair (But Necessary) Evil
Laura Bristow | Former Center Dean of the Keller School of Business, DeVry UniversityHow College Rankings Apply (Or Don’t) For Adult Learners
Cindy Miller | Director of Columbia College Global Civilian Region 2 and Director of Columbia College Kansas City, Columbia CollegeThe Good and Bad of Rankings: More Emphasis on Qualitative Review is Critical
John DeLalla | Director of Continuing Education, University of Arizona South
Marketing in higher education today means a lot more than designing a strong pamphlet or starting a Twitter account. Students today are savvy consumers with immensely high and very…
Marketing Online Education Today: A Look At Strategy
Mike King | Chief Marketing Officer of Berklee Online, Berklee College of Music Emily McInerneyMarketing in higher education today means a lot more than designing a strong pamphlet or starting a Twitter account. Students today are savvy consumers with immensely high and very…
It’s no secret that social media is becoming an increasingly important marketing tool for institutions offering continuing education programs. According to one survey, nearly 6 in 10 Canadians (58 per…