Marketing and Branding
Marketing in today’s postsecondary marketplace needs to be more thoughtful than a t-shirt giveaway at a local fair. Establishing the institutional brand and ensuring the institution is getting the right message in front of the right individuals is the key to viability.
How Higher Ed Marketers Can Keep Pace With The Changing Social Media Environment
Jaigris Hodson | Program Head in the Office of Interdisciplinary Studies, Royal Roads UniversityIt has become increasingly difficult for smaller organizations to market using social media over the last five years. Despite the challenges, though, marketers in higher education can still use social…
Target Marketing: It’s all About Your Aim
Davia Rose Lassiter | Director of Marketing in the College of Continuing and Professional Education, Kennesaw State UniversityIf the term “enrollment funnel” is a foreign concept and effectively reaching your target audience is a constant challenge, keep reading. Many marketers take aim, but they don’t always hit…
Defining and Executing on a Marketing Strategy That Targets Non-Traditional Students
Susan Kryczka | Principal Consultant, Elevate Higher EdMost colleges and university admissions directors are satisfied with their marketing software but dissatisfied with their institution’s social media strategy, according to a recent survey by Inside Higher Ed and…
Building a High-Performing Enrollment Marketing Team
Colleen Howes | Associate Dean for Communications and Advancement in the School of Education, University of Wisconsin-MadisonMarketing in higher education is constantly evolving. We all face changing market conditions, new technologies, and a need to connect our work to impact enrollments (or other strategic priorities). Here…
How Higher Ed Marketers Can Learn From the Corporate World... and Where We’re Already Ahead
Emily McInerney | Senior Director of Enrollment Marketing, Berklee College of MusicHaving worked at a startup, a mid-sized company, a corporation, and now in higher education, I have a unique perspective on how marketers—and management teams more broadly—work across these different…
Standing Out in the Sea of Sameness: The Role of Marketers in Differentiating Their Institutions
Erika Orris | Chief Enrollment and Marketing Officer, University of Maryland University CollegeThe higher education industry is in the midst of a transformation, where increasing numbers of colleges and universities are beginning to shift their focus to serving non-traditional learners with new…
Overcoming Choice Paralysis: How Colleges Can Stand Out Over the Abundance of Options
Russell Winer | William Joyce Professor of Marketing at the Stern School of Business, New York UniversityThe higher education space is evolving into a mature market, where institutions are competing fiercely for student enrollments and finding new approaches to programming that meets the demands of their…