Today’s learners are fully engaged online. By creating an engaging website, learners know that you’re willing to meet them where they are to ensure the best student experience. Today’s modern…
Focusing on the Strategic Imperative of Marketing
Melony Martinez | Director of Marketing and Public Relations, National Park CollegeAs the tactics behind engaging the modern learner change, it’s imperative for marketing teams to be included in the institution’s decision-making, since they are the key drivers to getting a…
The student experience starts with the website. By delivering accurate information in an accessible format, students are more likely to stick with an institution that has minimal barriers. As traditional…
Making Your Website Your Best Marketing Tool
Kristen Huyck | Director of Public and Governmental Relations, MiraCosta CollegeAn institution’s website (when done right) is the single most valuable marketing tool. Ensure that you are constantly updating your website, keeping information accessible and targeting visitors based on their…
Your Website: The Ultimate Marketing Tool
Joseph Sallustio | Senior Vice President for Lindenwood Global, Lindenwood UniversityLeveraging Your Digital Channels for Prospective Students
Jeff Fanter | Former Vice President Marketing and Communications, Ivy Tech Community CollegeMarketing to Students in Uncertain Times
Claire Foster | Vice President for University Marketing and Public Relations, Regent University Ed Up ExperienceDriving Revenue and Enrollment with Marketing
James Jelak | Senior Director of Marketing and Recruitment at the University of Wisconsin Extended CampusUnderstanding Your Market: Marketing to Adult and Online Learners
Belinda Elliott-Bielecki | Director of Marketing and Communications in the College of Extended Learning, University of New BrunswickLeveraging Personalization to Drive Strategic Marketing Initiatives
Eric Hazen | Web Marketing Manager, Ferris State UniversityAdopting 21st Century Marketing Tactics in Higher Education
Jon Hinderliter | Director of Marketing and Communications at University College, Washington University St. LouisMarketing to Today’s Modern Learner
Wes Torain | Director of Public Relations and Digital Media, Calhoun Community CollegeLeveraging Your Digital Channels for Prospective Students
Jeff Fanter | Former Vice President Marketing and Communications, Ivy Tech Community College
As the tactics behind engaging the modern learner change, it’s imperative for marketing teams to be included in the institution’s decision-making, since they are the key drivers to getting a…
The Role of Your Website in Driving Student Engagement
Marriel Hardy | Chief Communications Officer, Coahoma Community CollegeToday’s learners are fully engaged online. By creating an engaging website, learners know that you’re willing to meet them where they are to ensure the best student experience. Today’s modern…
With the vast variety of student demographics, it’s important to dig in and understand who your prospective students are and develop a strong marketing strategy that will appeal to them…
The Role of Your Institution’s Website in Driving Student Enrollment
Carrie Phillips | Director of University Marketing and Communication, Arkansas Tech UniversityThe student experience starts with the website. By delivering accurate information in an accessible format, students are more likely to stick with an institution that has minimal barriers. As traditional…
Digital Marketing in Higher Education
John Farrar | Director of Education, Google Ed Up ExperienceUnderstanding Your Market: Marketing to Adult and Online Learners
Belinda Elliott-Bielecki | Director of Marketing and Communications in the College of Extended Learning, University of New BrunswickUnlock Growth with Data-Driven Methods
Jon Hinderliter | Director of Marketing and Communications at University College, Washington University St. LouisYour Website: The Ultimate Marketing Tool
Joseph Sallustio | Senior Vice President for Lindenwood Global, Lindenwood UniversityThe Death of Content as King: How a Data Democracy Has Revolutionized Marketing
Jon Hinderliter | Director of Marketing and Communications at University College, Washington University St. LouisMaking Your Website Your Best Marketing Tool
Kristen Huyck | Director of Public and Governmental Relations, MiraCosta CollegeMarketing Student-Centric Pathways in the Digital Space
Jeff Fanter | Former Vice President Marketing and Communications, Ivy Tech Community CollegeCreating Content: The Value of SEO and a Great Digital Presence
Eric Turner | Assistant Director of Web and Portal Services, Mount San Antonio CollegeThe Lasting Value of the Liberal Arts
Evan Duff | President, North Carolina Wesleyan College
Advocates of America’s community colleges have been actively managing public perception since our institutions were founded. Prior to the 1947 Truman Commission report “Higher Education for American Democracy,” junior colleges…
Postsecondary Marketing in the 21st Century: Tips and Common Mistakes
Russell Winer | William Joyce Professor of Marketing at the Stern School of Business, New York UniversityThe modern era demands more from marketers—more focus on customer demand, more focus on effective messaging, more creativity in channel use. Higher education marketers aren’t immune from this shift. Given…
Though many universities view themselves purely as centres of knowledge, increasing competition for enrollment dollars means they must start behaving like multi-million dollar businesses. In this interview, Kim Lawrence reflects…