Institutions need new and innovative marketing tactics to attract and retain the modern learner, and it starts with delivering a personalized experience. Strong marketing initiatives are the way to catch…
A Vision for Flagship Universities: Engaging Learners Beyond Traditional Scope
Seth Bodnar | President, University of MontanaFlagship universities have kept their core mission of serving learners since their inception, but the context in which they serve them has changed dramatically. Serving the modern learner means serving…
With a shrinking prospective pool, higher ed institutions need to tell their story authentically and specifically to not only attract but retain students throughout their educational and professional lifecycle. …
Understanding the Shift in Higher Ed Marketing to Drive Success
Carrie Phillips | Chief Communications and Marketing Officer, University of Arkansas at Little RockMarketing is used to be a siloed department on campus, but selling prospective students on a university requires telling the full story and therefore campus-wide collaboration that depicts the full…
Why Metropolitan? An Institutional Renaming Through an International Lens
Isaac Garcia-Sitton | Executive Director of International Student Enrollment, Education and Inclusion, Toronto Metropolitan University[From the Archives] The Role of Your Website in Driving Student Engagement
Marriel Hardy | Chief Communications Officer, Coahoma Community CollegeUnlock Growth with Data-Driven Methods
Jon Hinderliter | Director of Marketing and Communications at University College, Washington University St. LouisThe Role of Your Website in Driving Student Engagement
Marriel Hardy | Chief Communications Officer, Coahoma Community CollegeFocusing on the Strategic Imperative of Marketing
Melony Martinez | Director of Marketing and Public Relations, National Park CollegeThe Role of Your Institution’s Website in Driving Student Enrollment
Carrie Phillips | Chief Communications and Marketing Officer, University of Arkansas at Little RockMaking Your Website Your Best Marketing Tool
Kristen Huyck | Director of Public and Governmental Relations, MiraCosta CollegeYour Website: The Ultimate Marketing Tool
Joseph Sallustio | Senior Vice President for Lindenwood Global, Lindenwood UniversityLeveraging Your Digital Channels for Prospective Students
Jeff Fanter | Former Vice President Marketing and Communications, Ivy Tech Community College
With the rapidly changing market, institutions need to reinvest in their growth by continuously innovating, from consumer behaviors to market to today’s modern learner. The pandemic had created a frenzy…
Driving Revenue and Enrollment with Marketing
James Jelak | Senior Director of Marketing and Recruitment at the University of Wisconsin Extended CampusWith the vast variety of student demographics, it’s important to dig in and understand who your prospective students are and develop a strong marketing strategy that will appeal to them…
When looking at adult versus traditional-age students, the difference lies within their needs and wants in pursuing education, so your marketing strategy needs to cater and reflect these needs to…
Leveraging Personalization to Drive Strategic Marketing Initiatives
Eric Hazen | Director of Digital Marketing, Ferris State UniversityWe're living in a consumer's world and the modern learner expects to have a personalized experience in all aspects of their lives. It's time higher education delivers on this. On…
Adopting 21st Century Marketing Tactics in Higher Education
Jon Hinderliter | Director of Marketing and Communications at University College, Washington University St. LouisMarketing to Today’s Modern Learner
Wes Torain | Director of Public Relations and Digital Media, Calhoun Community CollegeLeveraging Your Digital Channels for Prospective Students
Jeff Fanter | Former Vice President Marketing and Communications, Ivy Tech Community CollegeFocusing on the Strategic Imperative of Marketing
Melony Martinez | Director of Marketing and Public Relations, National Park CollegeThe Role of Your Website in Driving Student Engagement
Marriel Hardy | Chief Communications Officer, Coahoma Community CollegeDriving Revenue and Enrollment with Marketing
James Jelak | Senior Director of Marketing and Recruitment at the University of Wisconsin Extended CampusThe Role of Your Institution’s Website in Driving Student Enrollment
Carrie Phillips | Chief Communications and Marketing Officer, University of Arkansas at Little RockDigital Marketing in Higher Education
John Farrar | Director of Education, Google Ed Up ExperienceUnderstanding Your Market: Marketing to Adult and Online Learners
Belinda Elliott-Bielecki | Director of Marketing and Communications in the College of Extended Learning, University of New Brunswick
Harnessing and analyzing data is critical for higher ed institutions to ensure that they market themselves to the right student, properly enroll that student and retain them through their education…
Your Website: The Ultimate Marketing Tool
Joseph Sallustio | Senior Vice President for Lindenwood Global, Lindenwood UniversityIt’s 2021, but many higher ed institutions still don’t realize the importance of the website in capturing student interest and increasing enrollment. Schools need to consider their website their primary—and…
To better support their adult students, colleges need to begin offering the right resources that will help students balance the multiple responsibilities they have. This article is excerpted from The Death…