10-Year Reflection: The State of Higher Ed Marketing
With a shrinking prospective pool, higher ed institutions need to tell their story authentically...
Understanding the Shift in Higher Ed Marketing to Drive Success
Marketing is used to be a siloed department on campus, but selling prospective students on a...
Why Metropolitan? An Institutional Renaming Through an International Lens
A name change for a sizeable institution in one of North America’s largest cities is not a re-write...
[From the Archives] The Role of Your Website in Driving Student Engagement
Today’s learners are fully engaged online. By creating an engaging website, learners know that...
Unlock Growth with Data-Driven Methods
Harnessing and analyzing data is critical for higher ed institutions to ensure that they market...
Focusing on the Strategic Imperative of Marketing
As the tactics behind engaging the modern learner change, it’s imperative for marketing teams to be...
The Role of Your Website in Driving Student Engagement
Today’s learners are fully engaged online. By creating an engaging website, learners know that...
Making Your Website Your Best Marketing Tool
An institution’s website (when done right) is the single most valuable marketing tool. Ensure that...
The Role of Your Institution’s Website in Driving Student Enrollment
The student experience starts with the website. By delivering accurate information in an accessible...
Leveraging Your Digital Channels for Prospective Students
In today’s digital age, your website is a 24/7 TV commercial that institutions can use to their...
Marketing to Students in Uncertain Times
With the rapidly changing market, institutions need to reinvest in their growth by continuously...
Understanding Your Market: Marketing to Adult and Online Learners
When looking at adult versus traditional-age students, the difference lies within their needs and...
