Establish Engaging Experience by Seeing Students as Customers
To avoid being overtaken by industry, as it enters the education market, higher education needs to...
Applying Human-Centered Practices to Drive Retention
As the gap between higher education and industry continues to grow, students are left feeling...
Strategically Moving Toward Student Success
Delivering on the community college’s mission in a post-pandemic world means putting the student’s...
Understanding the Scale and Scope to Attract Modern Learners
Competition is becoming fierce in higher education and relying on prestige and brand alone to...
Student Disengagement in Higher Education
Student disengagement is not a question of apathy or laziness but a lack of connection to others...
Higher Ed Marketing in a Consumer’s World
Today’s learners expect their choices to be easily accessible and catered specifically for their...
[From the Archives] Leading Strong Marketing Initiatives with Personalization
Institutions need new and innovative marketing tactics to attract and retain the modern learner,...
A Vision for Flagship Universities: Engaging Learners Beyond Traditional Scope
Flagship universities have kept their core mission of serving learners since their inception, but...
10-Year Reflection: The State of Higher Ed Marketing
With a shrinking prospective pool, higher ed institutions need to tell their story authentically...
Understanding the Shift in Higher Ed Marketing to Drive Success
Marketing is used to be a siloed department on campus, but selling prospective students on a...
The Future of a Student-Centric Registrar’s Office
It’s becoming increasingly important for higher ed to be more accessible, especially when its...
Transitioning the Registrar’s Office to the New Era
The registrar’s office is undergoing a huge period of transition. With decreasing staff numbers and...
