Improving Retention Rates with Career Pathways
The modern learner is looking for an institution that can provide the right programming that will...
Creating Semester Flexibility for the Modern Learner
The students who most need higher education are often served the most poorly by it. Flexible,...
Making Your Website Your Best Marketing Tool
An institution’s website (when done right) is the single most valuable marketing tool. Ensure that...
The Role of Your Institution’s Website in Driving Student Enrollment
The student experience starts with the website. By delivering accurate information in an accessible...
Leveraging Your Digital Channels for Prospective Students
In today’s digital age, your website is a 24/7 TV commercial that institutions can use to their...
The EdUp Experience Podcast: Year in Review
2021 has been a year full adapting to a new normal–EdUp Experience highlights their top favourite...
Marketing to Students in Uncertain Times
With the rapidly changing market, institutions need to reinvest in their growth by continuously...
Delivering the Experience Modern Learners Expect
The modern learner wants an institution that cares about them. To deliver on this mission,...
Understanding Your Market: Marketing to Adult and Online Learners
When looking at adult versus traditional-age students, the difference lies within their needs and...
Bringing Baccalaureate Degrees into the Community College
Modern learners want a baccalaureate degree, but achieving them isn’t as easy for everyone....
Individualized Emails Revisited: Putting the “Wider Net” Question to the Test
To deliver the best student experience, personalization will be key to meeting a student’s...
Future-Proofing Your Institution
As higher ed continues to navigate the online world, it’s important to address the digital divide...
