New and Innovative Market Opportunities
As higher education’s traditional market of high school graduates shrinks, college and university leaders need to become more creative in finding markets to serve. Identifying new and innovative revenue streams and adapting to serve them well will also ensure institutions are not reliant on the continued strength of a single demographic.
Transforming Higher Education Through Innovation
Zephyr L. Ethier | University Director of Enrollment Operations, Antioch UniversityHigher education, at its best, allows us to pursue our curiosity in service of bettering ourselves and the world around us. In order to best leverage that potential, institutions need…
Delivering the Future: Providing a Digital Experience Your Students Expect
Karen Pedersen | Dean of Global Campus, Kansas State UniversityThroughout my career in higher education, I have had a learner-centric view. Making a difference in learners’ lives is my top priority and has always served as my North Star. …
Offering Non-Credit in Community Colleges
Toni Pendergrass | President, San Juan College Adrienne ForgetteNon-credit training and programs are in higher demand than ever before. Community colleges need to find ways in which they too can get onboard with non-credit education to retain students…
Getting Over Roadblocks: How Community Colleges Can Grow Enrollment
Kristin Gubser | Director of External Affairs, Gateway Community CollegeCommunity colleges can develop high-quality non-credit programming but what’s most important is that they illustrate the value of this pathway to their students and faculty. Community colleges have an opportunity…
Finding Financial Support for Non-credit Programming in Community Colleges
Albert Lewis | Vice President of Economic and Workforce Development, Bellevue CollegeWith non-credit programming typically offered in continuing education units, it’s time for institutions to rethink its value and who should be able to offer it. Non-credit offerings in the community…
Why Student Veterans Need to be a Part of the Conversation
Kay Yoon | Associate Professor, University of Colorado – Colorado Spring Katie SullivanStudent veterans are willing and wanting to be a part of the higher education conversation—leaders need to give them the platform on which to share their experiences. Coming out of…
The Age of Education as a Benefit Package: Marketing Experiential Pathways for Learners to the Workforce
Brandon Busteed | President, Kaplan University Partners Ed Up ExperienceWhen it comes to experiential marketing, adult learners are looking for something affordable that will get them to the workforce quickly. It’s important for institutions to show not only the…