Enrollment Strategies
Higher education institutions can no longer succeed with a “build it and they will come” mentality. The marketplace is too competitive for any institution to assume students will simply flock to their doors. It’s critical that institutions approach enrollment management strategically.
How To Align Enrollment Management with the Expectations of Adult Learners
Monique Snowden | Vice President for Institutional Planning and Effectiveness, Fielding Graduate UniversityEnrollment management practices are constantly changing to accommodate the evolving expectations of non-traditional students. This demographic is generally older than the 18- to 22-year-old learners most colleges and universities—and their…
Recognize, Revise and Reimagine: How CE Drives Higher Education’s Evolution
Lesley Nichols | Executive Director of Professional Studies, Emerson CollegeThere’s a saying you may know: The first step in recovery is admitting you have a problem. The ground has been shifting under our feet in higher education for the…
Microcredentials Forge the Links Between Businesses, the Community and their College
William Ryan | Consultant and Former Executive Director of Learn on Demand, Kentucky Community and Technical College SystemThe traditional degree model isn’t providing people with the just-in-time skills they need, and companies are turning to alternative solutions to fill their talent pipelines. Employers needs people with relevant…
From Dream to LiFE: How the University of Memphis Forged a Learning Partnership with FedEx
Richard Irwin | Executive Dean of UofM Global and Academic Innovation, University of Memphis NBM ZZZThe Origins of Learning Inspired by Fedex (LiFE) FedEx Executive Vice President and Chief Financial Officer, Alan B. Graf, Jr., also happens to be the chairman of the University of…
Collaboration is Key to Supporting the Evolving Role of Continuing Education Divisions
Nancy Rubin | Executive Director of Extended Campus, University of Northern ColoradoWorking across departments and campuses can be critical to the success of continuing education units and, more generally, institutions of higher education. Today’s higher education environment is much more competitive…
How to Unmask Stealth Applicants With Strategic Discipline
Matt Tate | Marketing Coordinator for App State Online, Appalachian State UniversityToday’s shopper is mobile, global and cost-conscious. Consumers want to interact with businesses on their own time and their own terms. Students are no different. Technology has enabled students to…
Strategically Planning for the Future of Higher Education: Attracting New Student Demographics
Kayla Manning | Vice President of Digital Marketing Strategy, Ruffalo Noel Levitz Keith LewandowskiHigher education is changing. With the decline of traditional 18- to 22-year-old students on campus, colleges and universities can no longer rely on the historic assumptions that have driven their…