Enrollment Strategies
Higher education institutions can no longer succeed with a “build it and they will come” mentality. The marketplace is too competitive for any institution to assume students will simply flock to their doors. It’s critical that institutions approach enrollment management strategically.
Relevance: Where CRMs Can Make All The Difference
Kyle Henderson | Web Design and Production Team Lead in the Division of Information Technology, University of Wisconsin-MadisonBoth personally and professionally, I know something about non-traditional students. I earned my bachelor’s degree at the age of 40 from Excelsior College, an institution originally designed for military students…
Rethinking Recruitment: Dual Credit Academies and Developing Robust Enrollment Pipelines
Brian Gerber | Provost and Vice President of Academic Affairs, Valdosta State UniversityThe smoke signals for higher education could not be clearer. Reduced funding and greater competition for fewer traditional-age students are forcing colleges to seek innovative ways to garner students in…
Stop Competing Against Luck: Applying the Jobs to be Done Theory to Higher Education
Karen Dillon | Contributing Editor, Harvard Business ReviewAs the non-traditional student demographic has continued to grow, many institutional leaders have come to realize that there’s no single definition of a postsecondary student. The higher education marketplace is…
Actionable Analytics for Enrollment Managers: How to Stop Worrying About (and Love) the Data
Madeleine Rhyneer | Vice President for Enrollment and Marketing, Susquehanna UniversityEnrollment managers live in a world of negative data points—declining numbers of high school graduates; a skew in the composition of high school graduates towards families with constrained incomes and…
Educational Refugees: Seven Tips for Recruiting Students from Closed Institutions
Micheal Lewis | Assistant Director of Evening Campus Admissions, Columbia CollegeNon-traditional student recruiters are familiar with the news of major players in adult education suspending enrollment of new students or shutting down entirely. While it’s natural to attempt to recruit…
Putting the Mission Back in Admissions
Evan Clarke | Academic Advisor and Faculty Member in the Woods College of Advancing Studies, Boston College—Co-written with David Goodman | Associate Dean of Academic Affairs and Advising in the Woods College of Advancing Studies, Boston College— The task of managing multiple academic programs across a…
Getting Creative to Drive Out-of-State Enrollments
Joel Wincowski | Vice President for Enrollment Management, University of MainePublic and private institutions across the United States tend to covet out-of-state enrollments, especially when the number of in-state high school graduates begin shrinking. The impact of these shrinking numbers…