Enrollment Strategies
Higher education institutions can no longer succeed with a “build it and they will come” mentality. The marketplace is too competitive for any institution to assume students will simply flock to their doors. It’s critical that institutions approach enrollment management strategically.
Mapping the Enrollment Pipeline of Today’s Community College Customers
Vincent Norton | Managing Partner, Norton Norris Inc. Jean NorrisVincent Norton and Jean Norris will be diving deeper into this topic at the 50th Annual NCCET Conference in Orlando, running December 10-13. To register, click here. It’s essential…
Fixing College Admissions: Expanding Progressive Trends To Disrupt the System
Annie Reznik | Executive Director, Coalition for CollegeEarlier this month, the U.S. District Court in Massachusetts ruled that Harvard’s use of race as a factor in their admissions process “passes constitutional muster.” But the court also found…
Maintaining Your Enrollment Pipeline: How to Help Students Choose You
Michael Lopez-Patton | Associate Vice President of Admissions, Pacific Oaks CollegeStudents are consumers, and they choose a postsecondary institution using the same decision-making process they use to make any other major purchase. Given the competitive environment non-credit, online, continuing and…
The Five Secrets for Marketing and Enrollment Growth: Leadership! (The Fifth Secret)
Joseph Sallustio | Chief Operating Officer, Claremont Lincoln University Jay Casper, Clarence BowmanIs it really a secret that identifying, recruiting, retaining, and cultivating the right leadership staff is critical for success? Obviously not, but it’s also not as easy as it sounds.…
How the Jobs-to-Be-Done Framework Can (and Should) Drive Institutional Strategy
Michael Horn | Principal Consultant, Entangled Solutions & Co-Founder, Clayton Christensen Institute for Disruptive InnovationColleges and universities today operate in a complex, ever-changing environment, and chief among those changes is the role, place and behavior of learners. Today’s student doesn’t fit a homogenous mold—they…
The Five Secrets for Marketing and Enrollment Growth: You Can’t Scale Without Appropriate Staffing (The Fourth Secret)
Joseph Sallustio | Chief Operating Officer, Claremont Lincoln University Jay Casper, Clarence BowmanTo set the stage for this secret, we’ll assume that your institution has internal enrollment personnel and hasn’t outsourced this function. We will also assume that your institution, at least…
The Five Secrets for Marketing and Enrollment Growth: Split Test Everything, Then Split Test Your Split Testing (The Third Secret)
Joseph Sallustio | Chief Operating Officer, Claremont Lincoln University Jay Casper, Clarence BowmanGood data is the lifeblood of any successful operation. With websites and online marketing, split and A/B testing are critical and should be ongoing processes. Testing methodology doesn’t just apply…