Every student is a prospective student and it’s important for institutions to understand their market and adapt process to meet these modern learner needs. In today’s emerging new normal, higher…
The Changing Role of the Registrar
Mary Ross | Registrar, University Canada WestThe pandemic has highlighted the need for more effective communication and the Registrar’s Office needs to shift to a more student-centric strategy to meet learner needs. When I first became…
Higher ed institutions were presented an opportunity for a rapid burst in change. It’s time to reconsider current strategies for enrollment management to help drive success. Colleges and universities across…
High Stakes: Marketing to Prospective Online Students
Jana Hayhurst | Director of Marketing, University of ArizonaProspective online students have different needs than traditional higher ed students. Highlight time to completion, return on investment, and self-serve functionalities to better attract these students. In a post-COVID-19 era,…
Marketing Tactics to Turn Online Admits into Enrollments
Christie Harper | Associate Vice President of Enrollment, Marketing and Communications, University of Arizona Jana HayhurstAviation Maintenance During a Pandemic: The Inside Story
Holly Zanville | Research Professor and Co-Director of Program on Skills, Credentials and Workforce Policy in the Institute of Public Policy, George Washington University Larry Good, Ryan GoertzenPreparing for The Great Enrollment Crash
Joseph Sallustio | Senior Vice President for Lindenwood Global, Lindenwood UniversityCommunity College Enrollment and Unemployment
Charlie Collins | Deputy Executive for Workforce Training, Maine Community College SystemMapping the Enrollment Pipeline of Today’s Community College Customers
Vincent Norton | Managing Partner, Norton Norris Inc. Jean NorrisFixing College Admissions: Expanding Progressive Trends To Disrupt the System
Annie Reznik | Executive Director, Coalition for CollegeMaintaining Your Enrollment Pipeline: How to Help Students Choose You
Michael Lopez-Patton | Associate Vice President of Admissions, Pacific Oaks CollegeThe Five Secrets for Marketing and Enrollment Growth: Leadership! (The Fifth Secret)
Joseph Sallustio | Senior Vice President for Lindenwood Global, Lindenwood University Jay Casper, Clarence BowmanHow the Jobs-to-Be-Done Framework Can (and Should) Drive Institutional Strategy
Michael Horn | Senior Strategist, Guild Education & Co-Founder, Clayton Christensen Institute for Disruptive Innovation
To set the stage for this secret, we’ll assume that your institution has internal enrollment personnel and hasn’t outsourced this function. We will also assume that your institution, at least…
The Five Secrets for Marketing and Enrollment Growth: Split Test Everything, Then Split Test Your Split Testing (The Third Secret)
Joseph Sallustio | Senior Vice President for Lindenwood Global, Lindenwood University Jay Casper, Clarence BowmanGood data is the lifeblood of any successful operation. With websites and online marketing, split and A/B testing are critical and should be ongoing processes. Testing methodology doesn’t just apply…
In the first installment of this article series, we discussed the importance of data-driven decision making in higher education marketing. The second secret is about bad websites. Not all websites…
The 5 Secrets for Marketing and Enrollment Growth: Data (The First Secret)
Joseph Sallustio | Senior Vice President for Lindenwood Global, Lindenwood University Jay Casper, Clarence BowmanOnce upon a time, in a reality far in the distant past, higher education was a stable, respected and revered societal institution. Controversy and alterative models have softened the once…
Who’s Your Customer? The Differences Between Recruiting Traditional and Non-Traditional Learners
Sean-Michael Green | Vice President for Client Services, LRAP AssociationHow to Overcome Prospective Students’ Reservations About Your MBA Program
Tyson Schritter | Chief Operating Officer, AboundHow To Align Enrollment Management with the Expectations of Adult Learners
Monique Snowden | Senior Vice Chancellor for Strategic Enrollment and Student Success, University of Colorado DenverRecognize, Revise and Reimagine: How CE Drives Higher Education’s Evolution
Lesley Nichols | Executive Director of Professional Studies, Emerson CollegeMicrocredentials Forge the Links Between Businesses, the Community and their College
William Ryan | Consultant and Former Executive Director of Learn on Demand, Kentucky Community and Technical College SystemFrom Dream to LiFE: How the University of Memphis Forged a Learning Partnership with FedEx
Richard Irwin | Executive Dean of UofM Global and Academic Innovation, University of Memphis NBM ZZZCollaboration is Key to Supporting the Evolving Role of Continuing Education Divisions
Nancy Rubin | Dean of Continuing Education and Distance Education, Northwestern Health Sciences UniversityHow to Unmask Stealth Applicants With Strategic Discipline
Matt Tate | Marketing Coordinator for App State Online, Appalachian State UniversityStrategically Planning for the Future of Higher Education: Attracting New Student Demographics
Kayla Manning | Vice President of Digital Marketing Strategy, Ruffalo Noel Levitz Keith Lewandowski
Higher education is changing. With the decline of traditional 18- to 22-year- old students on campus, colleges and universities can no longer rely on the historic assumptions that have driven…
How the Amazon Experience is Impacting Students’ Expectations Around Registrations
Belinda Elliott-Bielecki | Director of Marketing and Communications in the College of Extended Learning, University of New BrunswickNo matter their age, every student enrolling at a college or university today—be it in a traditional degree program or a non-credit offering—is an experienced consumer. Companies like Amazon, Uber…
Recently, I was asked “What do enrollment managers need to keep in mind to manage their stress and meet their goals?” First, I’d say “Exhale—this can be done!” After almost…