Enrollment Strategies
Higher education institutions can no longer succeed with a “build it and they will come” mentality. The marketplace is too competitive for any institution to assume students will simply flock to their doors. It’s critical that institutions approach enrollment management strategically.
Strategically Planning for the Future of Higher Education: The Importance of Non-Traditional Markets
Kayla Manning | Vice President of Digital Marketing Strategy, Ruffalo Noel LevitzHigher education is changing. With the decline of traditional 18- to 22-year- old students on campus, colleges and universities can no longer rely on the historic assumptions that have driven…
How the Amazon Experience is Impacting Students’ Expectations Around Registrations
Belinda Elliott-Bielecki | Director of Marketing and Communications in the College of Extended Learning, University of New BrunswickNo matter their age, every student enrolling at a college or university today—be it in a traditional degree program or a non-credit offering—is an experienced consumer. Companies like Amazon, Uber…
There Is No Magic Bullet: How to Meet Enrollment Goals
Andrew Roth | President Emeritus, Notre Dame CollegeRecently, I was asked “What do enrollment managers need to keep in mind to manage their stress and meet their goals?” First, I’d say “Exhale—this can be done!” After almost…
Test Driving the Road to Online Success
Susan Aldridge | President of Drexel University Online, Drexel UniversityIn over two decades of work in adult and distance education, I have led more than a few winning initiatives to grow enrollment, retention and completion rates while delivering an…
Four Key Steps to Developing a Truly Comprehensive Enrollment Strategy
Carolyn Stegmann | Student Services Manager, UW-ExtensionAccording to the Digital Learning Compass: 2017 Distance Education Enrollment Report, degree granting higher education institutions experienced a 3.2 percent decrease in enrollments between 2012 and 2015. As pressure continues…
Relevance: Where CRMs Can Make All The Difference
Kyle Henderson | Web Design and Production Team Lead in the Division of Information Technology, University of Wisconsin-MadisonBoth personally and professionally, I know something about non-traditional students. I earned my bachelor’s degree at the age of 40 from Excelsior College, an institution originally designed for military students…
Rethinking Recruitment: Dual Credit Academies and Developing Robust Enrollment Pipelines
Brian Gerber | Faculty Coordinator of STEAM Center for Applied Creativity and Innovation, Valdosta State UniversityThe smoke signals for higher education could not be clearer. Reduced funding and greater competition for fewer traditional-age students are forcing colleges to seek innovative ways to garner students in…