Prospective online students have different needs than traditional higher ed students. Highlight time to completion, return on investment, and self-serve functionalities to better attract these students. In a post-COVID-19 era,…
Marketing Tactics to Turn Online Admits into Enrollments
Christie Harper | Associate Vice President of Enrollment, Marketing and Communications, University of Arizona Jana HayhurstAll too often, non-traditional students are left out of the celebratory loop upon being admitted to post-secondary institutions. Try to create engagement initiatives to help these students feel the same…
Lumina Foundation recently awarded a grant to Corporation for a Skilled Workforce (CSW) to partner with AAR, an independent provider of aviation services to commercial and government customers worldwide, to…
Preparing for The Great Enrollment Crash
Joseph Sallustio | Chief Operating Officer, Claremont Lincoln UniversityYou’ve heard the news, right? Colleges and universities in the United States, particularly private institutions, need to start preparing for the “Great Enrollment Crash” coming in the 2025/2026 school year. …
Community College Enrollment and Unemployment
Charlie Collins | Deputy Executive for Workforce Training, Maine Community College SystemMapping the Enrollment Pipeline of Today’s Community College Customers
Vincent Norton | Managing Partner, Norton Norris Inc. Jean NorrisFixing College Admissions: Expanding Progressive Trends To Disrupt the System
Annie Reznik | Executive Director, Coalition for CollegeMaintaining Your Enrollment Pipeline: How to Help Students Choose You
Michael Lopez-Patton | Associate Vice President of Admissions, Pacific Oaks CollegeThe Five Secrets for Marketing and Enrollment Growth: Leadership! (The Fifth Secret)
Joseph Sallustio | Chief Operating Officer, Claremont Lincoln University Jay Casper, Clarence BowmanHow the Jobs-to-Be-Done Framework Can (and Should) Drive Institutional Strategy
Michael Horn | Senior Strategist, Guild Education & Co-Founder, Clayton Christensen Institute for Disruptive InnovationThe Five Secrets for Marketing and Enrollment Growth: You Can’t Scale Without Appropriate Staffing (The Fourth Secret)
Joseph Sallustio | Chief Operating Officer, Claremont Lincoln University Jay Casper, Clarence BowmanThe Five Secrets for Marketing and Enrollment Growth: Split Test Everything, Then Split Test Your Split Testing (The Third Secret)
Joseph Sallustio | Chief Operating Officer, Claremont Lincoln University Jay Casper, Clarence BowmanThe 5 Secrets for Marketing and Enrollment Growth: Your Website (The Second Secret)
Joseph Sallustio | Chief Operating Officer, Claremont Lincoln University Jay Casper, Clarence Bowman
Once upon a time, in a reality far in the distant past, higher education was a stable, respected and revered societal institution. Controversy and alterative models have softened the once…
Who’s Your Customer? The Differences Between Recruiting Traditional and Non-Traditional Learners
Sean-Michael Green | Vice President for Client Services, LRAP AssociationThe world of enrollment management is divided into two groups: People who think recruiting traditional first-year students is the same as recruiting non-traditional students; and those who know better. Both…
It’s no secret that prospective students have more reservations about the value of an MBA program than they had in the past. This is due in part to overall suspicion…
How To Align Enrollment Management with the Expectations of Adult Learners
Monique Snowden | Senior Vice Chancellor for Strategic Enrollment and Student Success, University of Colorado DenverEnrollment management practices are constantly changing to accommodate the evolving expectations of non-traditional students. This demographic is generally older than the 18- to 22-year-old learners most colleges and universities—and their…
Recognize, Revise and Reimagine: How CE Drives Higher Education’s Evolution
Lesley Nichols | Executive Director of Professional Studies, Emerson CollegeMicrocredentials Forge the Links Between Businesses, the Community and their College
William Ryan | Consultant and Former Executive Director of Learn on Demand, Kentucky Community and Technical College SystemFrom Dream to LiFE: How the University of Memphis Forged a Learning Partnership with FedEx
Richard Irwin | Executive Dean of UofM Global and Academic Innovation, University of Memphis NBM ZZZCollaboration is Key to Supporting the Evolving Role of Continuing Education Divisions
Nancy Rubin | Dean of Continuing Education and Distance Education, Northwestern Health Sciences UniversityHow to Unmask Stealth Applicants With Strategic Discipline
Matt Tate | Marketing Coordinator for App State Online, Appalachian State UniversityStrategically Planning for the Future of Higher Education: Attracting New Student Demographics
Kayla Manning | Vice President of Digital Marketing Strategy, Ruffalo Noel Levitz Keith LewandowskiStrategically Planning for the Future of Higher Education: The Importance of Non-Traditional Markets
Kayla Manning | Vice President of Digital Marketing Strategy, Ruffalo Noel Levitz Keith LewandowskiHow the Amazon Experience is Impacting Students’ Expectations Around Registrations
Belinda Elliott-Bielecki | Director of Marketing and Communications in the College of Extended Learning, University of New BrunswickThere Is No Magic Bullet: How to Meet Enrollment Goals
Andrew Roth | President Emeritus, Notre Dame College
In over two decades of work in adult and distance education, I have led more than a few winning initiatives to grow enrollment, retention and completion rates while delivering an…
Four Key Steps to Developing a Truly Comprehensive Enrollment Strategy
Carolyn Stegmann | Student Services Manager, UW-ExtensionAccording to the Digital Learning Compass: 2017 Distance Education Enrollment Report, degree granting higher education institutions experienced a 3.2 percent decrease in enrollments between 2012 and 2015. As pressure continues…
Both personally and professionally, I know something about non-traditional students. I earned my bachelor’s degree at the age of 40 from Excelsior College, an institution originally designed for military students…