Enrollment Strategies
Higher education institutions can no longer succeed with a “build it and they will come” mentality. The marketplace is too competitive for any institution to assume students will simply flock to their doors. It’s critical that institutions approach enrollment management strategically.
There Is No Magic Bullet: How to Meet Enrollment Goals
Andrew Roth | President Emeritus, Notre Dame CollegeRecently, I was asked “What do enrollment managers need to keep in mind to manage their stress and meet their goals?” First, I’d say “Exhale—this can be done!” After almost…
Test Driving the Road to Online Success
Susan Aldridge | President of Drexel University Online, Drexel UniversityIn over two decades of work in adult and distance education, I have led more than a few winning initiatives to grow enrollment, retention and completion rates while delivering an…
Four Key Steps to Developing a Truly Comprehensive Enrollment Strategy
Carolyn Stegmann | Student Services Manager, UW-ExtensionAccording to the Digital Learning Compass: 2017 Distance Education Enrollment Report, degree granting higher education institutions experienced a 3.2 percent decrease in enrollments between 2012 and 2015. As pressure continues…
Relevance: Where CRMs Can Make All The Difference
Kyle Henderson | Web Design and Production Team Lead in the Division of Information Technology, University of Wisconsin-MadisonBoth personally and professionally, I know something about non-traditional students. I earned my bachelor’s degree at the age of 40 from Excelsior College, an institution originally designed for military students…
Rethinking Recruitment: Dual Credit Academies and Developing Robust Enrollment Pipelines
Brian Gerber | Provost and Vice President of Academic Affairs, Valdosta State UniversityThe smoke signals for higher education could not be clearer. Reduced funding and greater competition for fewer traditional-age students are forcing colleges to seek innovative ways to garner students in…
Stop Competing Against Luck: Applying the Jobs to be Done Theory to Higher Education
Karen Dillon | Contributing Editor, Harvard Business ReviewAs the non-traditional student demographic has continued to grow, many institutional leaders have come to realize that there’s no single definition of a postsecondary student. The higher education marketplace is…
Actionable Analytics for Enrollment Managers: How to Stop Worrying About (and Love) the Data
Madeleine Rhyneer | Vice President for Enrollment and Marketing, Susquehanna UniversityEnrollment managers live in a world of negative data points—declining numbers of high school graduates; a skew in the composition of high school graduates towards families with constrained incomes and…