Enrollment Strategies
Higher education institutions can no longer succeed with a “build it and they will come” mentality. The marketplace is too competitive for any institution to assume students will simply flock to their doors. It’s critical that institutions approach enrollment management strategically.
The Five Secrets for Marketing and Enrollment Growth: Split Test Everything, Then Split Test Your Split Testing (The Third Secret)
Joseph Sallustio | Chief Operating Officer, Claremont Lincoln University Jay Casper, Clarence BowmanGood data is the lifeblood of any successful operation. With websites and online marketing, split and A/B testing are critical and should be ongoing processes. Testing methodology doesn’t just apply…
The 5 Secrets for Marketing and Enrollment Growth: Your Website (The Second Secret)
Joseph Sallustio | Chief Operating Officer, Claremont Lincoln University Jay Casper, Clarence BowmanIn the first installment of this article series, we discussed the importance of data-driven decision making in higher education marketing. The second secret is about bad websites. Not all websites…
The 5 Secrets for Marketing and Enrollment Growth: Data (The First Secret)
Joseph Sallustio | Chief Operating Officer, Claremont Lincoln University Jay Casper, Clarence BowmanOnce upon a time, in a reality far in the distant past, higher education was a stable, respected and revered societal institution. Controversy and alterative models have softened the once…
Who’s Your Customer? The Differences Between Recruiting Traditional and Non-Traditional Learners
Sean-Michael Green | Vice President for Client Services, LRAP AssociationThe world of enrollment management is divided into two groups: People who think recruiting traditional first-year students is the same as recruiting non-traditional students; and those who know better. Both…
Don’t Be Afraid of the Bad Ones: Bringing Customer Reviews to Higher Ed
Andrew Monnich | Managing Director, ExpiricallyThe modern customer is a stealth shopper, conducting as much research as possible on their own before ever engaging with a service provider. In higher education, this phenomenon is leading…
How to Overcome Prospective Students' Reservations About Your MBA Program
Tyson Schritter | Chief Operating Officer, AboundIt’s no secret that prospective students have more reservations about the value of an MBA program than they had in the past. This is due in part to overall suspicion…
How To Align Enrollment Management with the Expectations of Adult Learners
Monique Snowden | Vice President for Institutional Planning and Effectiveness, Fielding Graduate UniversityEnrollment management practices are constantly changing to accommodate the evolving expectations of non-traditional students. This demographic is generally older than the 18- to 22-year-old learners most colleges and universities—and their…