New Audiences, New Concepts, Same Questions
MJ Bishop | Vice President for Integrative Learning Design, University System of Maryland Global CampusAn incremental approach to change may seem like the right call, but some students have immediate needs that need to be met outside the traditional framework. A perfect storm of…
[From the Archives] Four Key Steps to Developing a Truly Comprehensive Enrollment Strategy
Carolyn Stegmann | Director of Success Coaching, University of Wisconsin-Extended CampusA comprehensive enrollment strategy for a postsecondary division requires an array of fundamental information and understanding of the audience that’s backed by the right processes and workflows to make its…
An Opportunity Narrative: The Future of Learning Is Now
Faby Gagne | Strategic Advisor, DXtera InstituteHow Credit for Prior Learning Helps Those Who Served
Chris Graham | President, National University SystemThe State of American Education: How to Get Students Back on Track
Courtney Brown | Vice President of Strategic Impact and Planning, Lumina FoundationHow Colleges Can Be a Stepping Stone to a Better Life
Paul Toupin | Director of Employment and Corporate Training, Collège La CitéLimitations, Visualization and What Employers Are Looking For: How the Job Market Is Fueling Decision-Making
Michael Bettersworth | Vice Chancellor and Chief Innovation Officer, Texas State Technical CollegeBenefits Beyond Campus Borders: How Continuing Ed Can Revitalize Local Communities
Michael Frasciello | Dean of the College of Professional Studies, Syracuse UniversityMake It Yours: How Personalization is Paving the Way for Better Student Engagement
Stephanie Geyer | Director of Digital Strategy and Innovation, University of MontanaShifting Perspectives on Continuing Education to Boost Enrollment and Outcomes
Karen Pedersen | Dean of Global Campus, Kansas State UniversityRedefining Customer Service with Enrollment Management
Kasey Urquidez | Vice President of Enrollment Management and Dean of Undergraduate Admissions, University of Arizona
Every student is a prospective student and it’s important for institutions to understand their market and adapt process to meet these modern learner needs. In today’s emerging new normal, higher…
The Changing Role of the Registrar
Mary Ross | Registrar, University Canada WestThe pandemic has highlighted the need for more effective communication and the Registrar’s Office needs to shift to a more student-centric strategy to meet learner needs. When I first became…
Higher ed institutions were presented an opportunity for a rapid burst in change. It’s time to reconsider current strategies for enrollment management to help drive success. Colleges and universities across…
High Stakes: Marketing to Prospective Online Students
Jana Hayhurst | Director of Marketing, University of ArizonaProspective online students have different needs than traditional higher ed students. Highlight time to completion, return on investment, and self-serve functionalities to better attract these students. In a post-COVID-19 era,…
Marketing Tactics to Turn Online Admits into Enrollments
Christie Harper | Associate Vice President of Enrollment, Marketing and Communications, University of Arizona Jana HayhurstAviation Maintenance During a Pandemic: The Inside Story
Holly Zanville | Research Professor and Co-Director of Program on Skills, Credentials and Workforce Policy in the Institute of Public Policy, George Washington University Larry Good, Ryan GoertzenPreparing for The Great Enrollment Crash
Joseph Sallustio | Senior Vice President for Lindenwood Global, Lindenwood UniversityCommunity College Enrollment and Unemployment
Charlie Collins | Deputy Executive for Workforce Training, Maine Community College SystemMapping the Enrollment Pipeline of Today’s Community College Customers
Vincent Norton | Managing Partner, Norton Norris Inc. Jean NorrisFixing College Admissions: Expanding Progressive Trends To Disrupt the System
Annie Reznik | Executive Director, Coalition for CollegeMaintaining Your Enrollment Pipeline: How to Help Students Choose You
Michael Lopez-Patton | Associate Vice President of Admissions, Pacific Oaks CollegeThe Five Secrets for Marketing and Enrollment Growth: Leadership! (The Fifth Secret)
Joseph Sallustio | Senior Vice President for Lindenwood Global, Lindenwood University Jay Casper, Clarence BowmanHow the Jobs-to-Be-Done Framework Can (and Should) Drive Institutional Strategy
Michael Horn | Senior Strategist, Guild Education & Co-Founder, Clayton Christensen Institute for Disruptive Innovation
To set the stage for this secret, we’ll assume that your institution has internal enrollment personnel and hasn’t outsourced this function. We will also assume that your institution, at least…
The Five Secrets for Marketing and Enrollment Growth: Split Test Everything, Then Split Test Your Split Testing (The Third Secret)
Joseph Sallustio | Senior Vice President for Lindenwood Global, Lindenwood University Jay Casper, Clarence BowmanGood data is the lifeblood of any successful operation. With websites and online marketing, split and A/B testing are critical and should be ongoing processes. Testing methodology doesn’t just apply…
In the first installment of this article series, we discussed the importance of data-driven decision making in higher education marketing. The second secret is about bad websites. Not all websites…