Enrollment Strategies
Higher education institutions can no longer succeed with a “build it and they will come” mentality. The marketplace is too competitive for any institution to assume students will simply flock to their doors. It’s critical that institutions approach enrollment management strategically.
Preparing for The Great Enrollment Crash
Joseph Sallustio | Chief Operating Officer, Claremont Lincoln UniversityYou’ve heard the news, right? Colleges and universities in the United States, particularly private institutions, need to start preparing for the “Great Enrollment Crash” coming in the 2025/2026 school year. …
Community College Enrollment and Unemployment
Charlie Collins | Deputy Executive for Workforce Training, Maine Community College SystemCommunity colleges and the unemployment rate have long held a cyclical relationship. Two-year colleges have traditionally seen enrollments rise as jobs disappear in economic downturns and enrollments fall when jobs…
Mapping the Enrollment Pipeline of Today’s Community College Customers
Vincent Norton | Managing Partner, Norton Norris Inc. Jean NorrisVincent Norton and Jean Norris will be diving deeper into this topic at the 50th Annual NCCET Conference in Orlando, running December 10-13. To register, click here. It’s essential…
Fixing College Admissions: Expanding Progressive Trends To Disrupt the System
Annie Reznik | Executive Director, Coalition for CollegeEarlier this month, the U.S. District Court in Massachusetts ruled that Harvard’s use of race as a factor in their admissions process “passes constitutional muster.” But the court also found…
Maintaining Your Enrollment Pipeline: How to Help Students Choose You
Michael Lopez-Patton | Associate Vice President of Admissions, Pacific Oaks CollegeStudents are consumers, and they choose a postsecondary institution using the same decision-making process they use to make any other major purchase. Given the competitive environment non-credit, online, continuing and…
The Five Secrets for Marketing and Enrollment Growth: Leadership! (The Fifth Secret)
Joseph Sallustio | Chief Operating Officer, Claremont Lincoln University Jay Casper, Clarence BowmanIs it really a secret that identifying, recruiting, retaining, and cultivating the right leadership staff is critical for success? Obviously not, but it’s also not as easy as it sounds.…
How the Jobs-to-Be-Done Framework Can (and Should) Drive Institutional Strategy
Michael Horn | Senior Strategist, Guild Education & Co-Founder, Clayton Christensen Institute for Disruptive InnovationColleges and universities today operate in a complex, ever-changing environment, and chief among those changes is the role, place and behavior of learners. Today’s student doesn’t fit a homogenous mold—they…