Beyond Prestige in Higher Ed Marketing

Rethinking the Higher Ed Marketing Playbook

Vanessa Marquez-Kramme | Associate Director of Marketing and Communications of Global Science and Technology, New York University

Institutions are under growing pressure to demonstrate their relevance, impact and value to...

The Future of International Enrollment Management

David Di Maria | Vice Provost of Global Engagement, University of Maryland Baltimore County

As demographic shifts reshape higher education, institutions are increasingly turning to global...

The Bite-Sized Brand Revolution in Higher Ed

Stephanie Geyer | Associate Vice President for Marketing and Brand Strategy, University of Montana

Editor’s note: This article is adapted from a conversation with Stephanie Geyer on the Illumination...

Building a Bite-Sized Higher Ed Brand That Sticks

Stephanie Geyer | Associate Vice President for Marketing and Brand Strategy, University of Montana

Modern institutions are navigating a fast-evolving landscape where student expectations, digital...

[Year in Review] The Power of a Well-Crafted Higher Ed Website

Rick Bentz | Director of Marketing, Nightingale College

The Power of a Well-Crafted Higher Ed Website

Rick Bentz | Director of Marketing, Nightingale College

Creating a Good Digital First Impression with a Higher Ed Website

Megan Horton | Interim Associate Vice President of Brand Management, Oklahoma State University

Prospective and current students today don’t have time to locate information, especially when it...

A Savvy Marketer’s Guide to Surviving a Website Redesign

Jeff Ebbing | Director of Marketing and Communications, Southeastern Community College

You know the old adage “fast, good, cheap: pick two”?

Building a Strong Digital Foundation to Drive Student Engagement

Mindy Peep | Associate Director of Digital and Content Strategy, University of Wyoming

[From the Archives] Understanding the Shift in Higher Ed Marketing to Drive Success

Carrie Phillips | Chief Communications and Marketing Officer, University of Arkansas at Little Rock

Marketing is used to be a siloed department on campus, but selling prospective students on a...

Enhancing the Impact and Effectiveness of Higher Ed Marketing Through Generative AI

David Miller | Executive Director of Content Strategy and Brand Voice, University of Arizona

Generative artificial intelligence has become a dominant topic of conversation over the past year....