Mapping the Enrollment Pipeline of Today’s Community College Customers
A clearer understanding of the modern learner’s buying cycle—and their comfort with eCommerce best...
Fixing College Admissions: Expanding Progressive Trends To Disrupt the System
Students can’t adequately communicate their talents using an antiquated admissions process that...
Maintaining Your Enrollment Pipeline: How to Help Students Choose You
Understanding and honing your enrollment pipeline is the first step to delivering a culture change...
The Key to Guided Pathways: You Need to Get Started
Perfect can be the enemy of great when it comes to launching innovative approaches to student...
The Five Secrets for Marketing and Enrollment Growth: Leadership! (The Fifth Secret)
Higher education leaders need to run their institutions like as a business… one that can fail at...
How the Jobs-to-Be-Done Framework Can (and Should) Drive Institutional Strategy
By understanding students’ particular Jobs to Be Done—or outcome expectations beyond a particular...
The Five Secrets for Marketing and Enrollment Growth: You Can’t Scale Without Appropriate Staffing (The Fourth Secret)
In order to achieve scale in your enrollment outcomes, you need to ensure your team is staffed to...
Sense of Belonging for International Students: How Can We Foster It and Why Do We Need To?
International students are a promising and important revenue stream for American universities, but...
The Five Secrets for Marketing and Enrollment Growth: Split Test Everything, Then Split Test Your Split Testing (The Third Secret)
Stagnation can be deadly in the hypercompetitive modern higher education marketplace. Marketing and...
The 5 Secrets for Marketing and Enrollment Growth: Your Website (The Second Secret)
Colleges and universities rely on their website as the main entry-point for prospective students....
Can a Machine Imitate an Academic Adviser? The Impact of Artificial Intelligence on Higher Education
Incorporating AI into academic advising is becoming an attractive option for institutions looking...
The 5 Secrets for Marketing and Enrollment Growth: Data (The First Secret)
Scaling marketing and enrollment management efforts start with effective collection and analysis of...
