The Five Secrets for Marketing and Enrollment Growth: Leadership! (The Fifth Secret)
Higher education leaders need to run their institutions like as a business… one that can fail at...
How the Jobs-to-Be-Done Framework Can (and Should) Drive Institutional Strategy
By understanding students’ particular Jobs to Be Done—or outcome expectations beyond a particular...
The Five Secrets for Marketing and Enrollment Growth: You Can’t Scale Without Appropriate Staffing (The Fourth Secret)
In order to achieve scale in your enrollment outcomes, you need to ensure your team is staffed to...
Sense of Belonging for International Students: How Can We Foster It and Why Do We Need To?
International students are a promising and important revenue stream for American universities, but...
The Five Secrets for Marketing and Enrollment Growth: Split Test Everything, Then Split Test Your Split Testing (The Third Secret)
Stagnation can be deadly in the hypercompetitive modern higher education marketplace. Marketing and...
The 5 Secrets for Marketing and Enrollment Growth: Your Website (The Second Secret)
Colleges and universities rely on their website as the main entry-point for prospective students....
Can a Machine Imitate an Academic Adviser? The Impact of Artificial Intelligence on Higher Education
Incorporating AI into academic advising is becoming an attractive option for institutions looking...
The 5 Secrets for Marketing and Enrollment Growth: Data (The First Secret)
Scaling marketing and enrollment management efforts start with effective collection and analysis of...
Who’s Your Customer? The Differences Between Recruiting Traditional and Non-Traditional Learners
The central question for anyone recruiting adults into college is: How do you find a student who...
I Don’t Care What You Know Until I Know You Care: Why Caring Campuses Retain More Students
Student success initiatives need to go beyond academic support alone and find pathways to...
How to Overcome Prospective Students’ Reservations About Your MBA Program
MBA programs have become a tougher sell to prospective students. But business schools are...
How To Align Enrollment Management with the Expectations of Adult Learners
Adult students have extremely high expectations of the colleges and universities that serve them,...
