Staying Human in the Changing College Search
Aligning marketing and enrollment efforts around authentic storytelling and meaningful human...
Making Institutional Websites a Gateway to Student Opportunity
An institution’s digital presence plays a critical role in whether prospective students can find,...
Your Brand Is Only as Strong as the Student Experience Behind It
Editor’s note: The following article draws on a discussion from the webinar titled “From Brand to...
The Learner Journey Has Changed, but Has Higher Education?
Editor's note: The following article draws on a discussion from The EvoLLLution Symposium featuring...
What Universities Must Do When AI Joins the College Search
Every year prospective students search institutional websites, attend college fairs, request...
What If They Never Visit Your Website?
For months, my team worked on a project that we called program page optimization—and when I say...
Personalization Means Making Students Feel Seen
Editor’s note: This article is adapted from a conversation with Tom Morgan on the Illumination...
Why Authenticity Wins in Student Recruitment
Creating meaningful recruitment experiences requires balancing authentic, student-centered...
Beyond Prestige in Higher Ed Marketing
Rethinking the Higher Ed Marketing Playbook
Institutions are under growing pressure to demonstrate their relevance, impact and value to...
The Future of International Enrollment Management
As demographic shifts reshape higher education, institutions are increasingly turning to global...
The Bite-Sized Brand Revolution in Higher Ed
Editor’s note: This article is adapted from a conversation with Stephanie Geyer on the Illumination...
