Seeing Higher Education’s Potential in Serving Lifelong Learners
The degree program has lost relevance and value in the past decade, and higher ed must heed the...
A New Kind of Education for Urban Leaders in America
Preparing the next generation of urban leaders means providing them with a postsecondary education...
Digital Innovations Within Higher Ed in the Wake of the Pandemic
Further personalizing the student experience to meet every learner’s needs is required to push...
Understanding the Scale and Scope to Attract Modern Learners
Competition is becoming fierce in higher education and relying on prestige and brand alone to...
Changing Course: Five Trends in Enrollment Management
Enrollment managers need to meet learner’s specific needs through a personalized approach that...
Student Disengagement in Higher Education
Student disengagement is not a question of apathy or laziness but a lack of connection to others...
Competing in the New Era of Higher Education
Continuing Education was already undergoing a shift, but the COVID-19 pandemic accelerated the...
Beyond the New Normal to the New Possible
Higher education shifted quickly to respond to the immediate concerns the pandemic raised, and...
Higher Ed Marketing in a Consumer’s World
Today’s learners expect their choices to be easily accessible and catered specifically for their...
[From the Archives] Leading Strong Marketing Initiatives with Personalization
Institutions need new and innovative marketing tactics to attract and retain the modern learner,...
A Vision for Flagship Universities: Engaging Learners Beyond Traditional Scope
Flagship universities have kept their core mission of serving learners since their inception, but...
10-Year Reflection: The State of Higher Ed Marketing
With a shrinking prospective pool, higher ed institutions need to tell their story authentically...
