Marketing Strategies to Keep Institutions in Lock-Step with their Customers (Part 2)
By adequately mixing motor with sensory functions, higher education marketing departments can...
As CE Becomes More Central, Focus on Online Retention Will Intensify
As online education begins to dominate the postsecondary landscape, scrutiny over completion and...
Switching Gears: Transitioning to Serving Businesses
It can be new terrain for continuing education leaders to start serving businesses, rather than...
Leave Institutions to their Task: The Value of Remedial Programming to a Strong Society
Without being able to ensure students who need developmental support enroll in remedial...
Shooting for the STARS: How Budget Cuts are Impacting Alabama’s Adult Students (Part 1)
As students become increasingly mobile, state higher education coordinating boards become critical...
Students as Customers: Time for Educators to Get On Board
Treating students as customers enhances the learning environment while ensuring students are better...
Nurturing Online Learning Environments: Atmosphere Created Within Online Courses
There are six strategies educators can put into place to support the development of a Community of...
Healthcare and Higher Education Revisited (Part 2)
While there are many similarities between the healthcare and higher education industries, the...
Marketing Strategies to Keep Institutions in Lockstep with their Customers (Part 1)
Higher education marketing requires institutions to become proactive in understanding and...
How Higher Education Can Better Serve the Airline Industry
The needs of the airline industry have changed, but higher education institutions have not kept up....
Do Performance Metrics Capture Today’s Students?
Traditional metrics used to assess institutional success are becoming less and less relevant to...
How Institutions are Competing and Winning in a Multi-Channel Market
As higher education becomes increasingly competitive, leaders must understand what they need to do...
