Focusing on Competitive Advantage in the IELP Marketplace
There are a number of niches within the IELP marketplace, but some may be best suited for private...
IELP is About Long-Term Investment, Not Short-Term Gain
The international demand for English language programs is very high, but institutions must be...
The Business Case for English Language Programs in Continuing Education
Robust approaches to international marketing, the infrastructure to manage a unique population of...
The Importance of Reputation and Name Recognition
Institutions in the United States are sought after by international students due to their...
Putting the E into MOOC: Open Courses and English Language Education
English language MOOCs are not intended to replace IELPs, but rather work with them to create...
Learning Without Pressure: English Writing MOOCs for an International Audience
English writing MOOCs offer students from across the world the opportunity to write and think in...
The Next Billion Learners: Disrupting English-Language Education Programs
IELPs at American universities and domestic English-language learning centers currently dominate...
Succeeding in the IELP Marketplace Requires Understanding, Investment and Focus
Institutions must be mindful of the unique and specific needs of international students when they...
Challenges to Competition: Changing to Compete for International Enrollments
The international student marketplace is highly lucrative but, for the most part, American...
Four Internal Challenges and Considerations for International English Program Administrators
International English language programs cannot be made successful overnight; they require dedicated...
English Language Programs and International Student Recruitment
International English language programs can provide institutions with new pathways to enroll the...
Carrots or the Stick: Performance Budgeting for Colleges and Universities
Performance-based funding can be a strong motivator for institutions to improve their student...
