The Rise of the For-Profits: Assessing their True Impact (Part 1)
Despite the waves of criticism for-profit higher education institutions have come up against, these...
The Differentiated Marketing Roles of Main Campus and CE
While institutions are responsible for the branding and reputation of a given college or...
Competing Priorities: Efficacy of Teaching and Learning Assessment in the Ever-Changing Higher Education Space
Higher education institutions are under pressure to improve student outcomes, but financial...
Five Ways to Build a Meaningful International Experience for Online Learners
Designing international learning opportunities for non-traditional students can be a challenging...
Lessons Higher Education Could Learn from the Real Estate Industry
Customer service and support is at the core of a strong real estate agency, and must be at the core...
Defining Terms: Understanding What Makes an Institution Military- and Veteran-Friendly
More institutions are branding themselves as “military-friendly” or “veteran-friendly” to gain...
The Case for Proficiency-Based Programs: Access and Economic Growth
Proficiency-based programs can be a challenge to create, but they give universities a new way to...
A Consumer-Friendly Tuition Model: 21st-Century Higher Ed
An effective tuition cost model is critical for institutions to increase access to the programs and...
The New ‘Hire’ Education
Alternative educational pathways are a response to the lack of clear connection between higher...
Workforce Partnerships Central to College Value Proposition
Workforce development programming and employer partnerships are central to a college’s benefit to...
What about Employer Engagement? Higher Education’s New Frontier
Employer partnerships are a long-term investment for institutions, but can be hugely beneficial for...
Marketing CE: Branding on an iPhone, iPad and other iDevices
With the ubiquity of Apple devices, institutions should look beyond software and explore marketing...
