The Growing Role of Strategic Marketing in Higher Education
By drawing on industry expertise from marketers across all sectors, university marketers can bring...
Kim Lawrence | Associate Vice President-Marketing, University of Calgary
By drawing on industry expertise from marketers across all sectors, university marketers can bring...
Sally McRorie | Provost and Executive Vice President for Academic Affairs, Florida State University
While incoming provosts will be experienced in higher education, there are aspects of the job that...
Robert A. Scott | President Emeritus and University Professor Emeritus, Adelphi University
For institutions facing financial challenges, selling off assets to support the operating budget...
Eric M. Friedman | President, Bergen Community College
By truly partnering with local businesses and forging a joint interest in student success,...
Supporting student success inside and outside the classroom, and more clearly defining what success...
Dual-credit programming can’t operate with a one-size-fits-all mentality. It needs to take all...
Like a great band, online learning teams must be in sync, supportive of one-another and focused on...
Heather McRae | Vice Provost and Dean of the School of Continuing Education, MacEwan University
Continuing education units cannot succeed in isolation. By drawing on the examples, best practices...
Kristin Kennedy | Director of Business Intelligence, Arizona State University
Driving organizational change takes persistence, support and commitment and can sometimes cost...
Larenda Mielke | Vice President of Higher Education, Kaufman Hall
Leaders in business and higher education share a number of similarities. By contextualizing...
Service to online students must be a consideration for leaders and staff at every level of the...
Christine Blakney | Managing Director of Student Business Services, Texas Tech University
While technology is enabling business offices to do more with less, it’s important for both staff...