Customer Service
Today’s students are non-traditional: adults who are working part time and experienced consumers. They expect more from their institutions than classrooms and books. They expect a level of customer engagement that matches the experiences they’ve had elsewhere.
One Magical Reason Why NCCET 2019 Is A Can’t-Miss Event
EvoLLLution NewsWireFor a modern community college to be successful—especially in the non-credit and continuing education space—the customer experience is incredibly important. It’s what makes the college stand out to prospective learners…
New Year’s Resolutions: How to Show Students You’re Listening
Shawntel Landry | President, American College of Education Stephanie HinshawThere is a great deal of controversy in higher education today on how to characterize our students. Are they customers? Should institutions be student-centric or faculty-driven? Does student-centricity imply giving…
Closing the Backdoor and Nailing Shut the Sidedoor: An Admissions Cautionary Tale
Jay Halfond | Professor of the Practice, Boston UniversityRick Singer’s brazen business channeling bribes from wealthy parents to coaches and test proctors has unleashed a wave of self reflection across the academic landscape. The backdoor has long existed—donations…
Power to the People: The Wide Impact of Administrative Self-Service in Higher Education
Christine Blakney | Managing Director of Student Business Services, Texas Tech UniversityTechnology is fundamentally changing the way people conduct business, and higher education is not immune to its influence. Students aren’t standing in line to pay for courses anymore—it now happens…
The Four Abilities: Characteristics Worth Attention in a Tightening Education Marketplace
Matthew Meyer | Associate Vice President for STEM Innovation and Strategic Planning, North Carolina Community College System Anne BaconScanning the higher education marketplace of today, one will notice a conglomeration of institutions vying for a decreasing number of potential college applicants. Community colleges in particular are feeling the…
How eCommerce Best Practices Impact Student Expectations and Enrollment
Jeff Fanter | Vice President for Enrollment, Communications and Marketing Management, Ivy Tech Community CollegeOnline retailing is changing how we shop, work and interact as consumers—and higher education is not immune to its influence. In this interview, Jeff Fanter discusses how eCommerce is changing…
How To Get Students to Engage With Your College Like They Engage With Amazon
Craig Maslowsky | Vice Chancellor for Enrollment Management, Antioch UniversityeCommerce giants have mastered and remastered the science of leveraging shopper behavior data to engage website visitors and drive sales. Every search entry, page view, click and scroll provides a…