Customer Service
Today’s students are non-traditional: adults who are working part time and experienced consumers. They expect more from their institutions than classrooms and books. They expect a level of customer engagement that matches the experiences they’ve had elsewhere.
Overcoming Obstacles to Establishing Brand Recognition in the Competitive CPE Market
Lesley Nichols | Executive Director of Professional Studies, Emerson CollegeThe continuing and professional education (CPE) marketplace is incredibly competitive. Students are faced with a massive array of choices and have more opportunities available to them than ever before. From…
Tips & Techniques for Increasing Student Engagement: The Road to Improved Academic Advising (Part 5)
Gates Bryant | Partner, Tyton Partners“If you build it, (they) will come.” So says the voice to Kevin Costner’s character in the 1989 movie Field of Dreams. Unfortunately for academic advising at institutions nationwide, this…
Student-Centricity and the Amazon Experience: Evolving IT to Meet Students’ Expectations
Jack Chen | Chief Information Officer, Adelphi UniversityConvenience today is more important than ever. Customers in every industry expect near-immediate responsiveness, self-service abilities and on-demand access to information. Though this is certainly not a new trend, colleges…
Boosting Student Engagement through Mobile Technology
Matt Keowen | Vice President of Marketing, GuidebookThe mobile-first generation is here. According to Pew Research, 85 percent of students own smartphones and they’re spending eight to 10 hours on those devices every day. Incoming traditional-age students…
Achieving the Student-Centered Experience: Bridging Mission, Technology and Consumerism
Judd Nicholson | Vice President and Chief Information Officer, Georgetown UniversityIn today’s competitive higher education landscape, universities are adopting new ways to attract prospective applicants and meet the expectations of savvy students, consumers bringing expectations for a modern and personalized…
Leveraging Big Data to Drive Student Success
Edward Venit | Senior Director of the Student Success Collaborative, EABThough it’s a high priority for every administrator at every college and university across the country, student success is a somewhat nebulous concept. It’s hard to define and that has…
Improving the Student Experience with Personalization and Integration
Michael Hites | Senior Associate Vice President and CIO, University of Illinois SystemI was watching a student presentation the other day, and they pointed out how difficult it was to schedule a study room. While many colleges and libraries have study rooms…