[From the Archives] Understanding the Shift in Higher Ed Marketing to Drive Success
Carrie Phillips | Chief Communications and Marketing Officer, University of Arkansas at Little Rock
Marketing is used to be a siloed department on campus, but selling prospective students on a...
Enhancing the Impact and Effectiveness of Higher Ed Marketing Through Generative AI
David Miller | Executive Director of Content Strategy and Brand Voice, University of Arizona
Generative artificial intelligence has become a dominant topic of conversation over the past year....
Embracing Digital Marketing Principles to Stand Out in a Competitive Market
Gregory Crawford | President, Miami University
Personalized digital marketing is a necessary tool to attract potential students and their parents...
Essential Elements of a Student-Centric Website to Meet Learners Where They Are
Kristen Huyck | Director of Public and Governmental Relations, MiraCosta College
An institution’s website was once overlooked when it came to marketing to prospective learners. Not...
The Personal Touch: Customizing Web Experiences for Modern Learners
Mary-Eleanor Power | Director of Marketing Communications, Dalhousie University
An institution’s website is where the student experience begins. It must therefore reflect and...
The Art of Personalization: Communicating Effectively in Higher Education
Joshua Charles | Director of Web Strategy and Technology, Rutgers Business School
Communicating an institution’s offerings and personalizing engagement to attract students and...
Beyond Traditional Boundaries: Expanding Student Outreach through Digital Marketing in Higher Education
Samantha Lehmond | Marketing Manager in the Centre for Continuing Education, University of Regina
Marketing today requires utilizing the proper digital tools and resources to communicate to a broad...
The Strategy and Direction of a Modern Higher Ed Institution Website
Melony Martinez | Director of Marketing and Public Relations, National Park College
Grasping the potential that a website holds is crucial for achieving a thriving online presence and...
Unleashing the Power of Personalized Web Experiences for Today’s College Students
Cara Cea | Assistant Vice President of Communications and Marketing, Manhattanville College
A complete and personalized web experience is essential to attract and retain the right students,...
How to Deliver Personalized Communications Modern Learner Expect
Allison Turcio | Assistant Vice President of Enrollment and Marketing, Siena College
With students having more options and being smarter consumers than ever, it’s up to individual...
Tailored Web: Empowering Modern Learners through Personalized Experiences
Stephanie Geyer | Director of Digital Strategy and Innovation, University of Montana
The experience an institution provides starts with the website. Making it easy to navigate,...