Educator
Postsecondary Marketing in the 21st Century: Tips and Common Mistakes
Russell Winer | William Joyce Professor of Marketing at the Stern School of Business, New York UniversityThe modern era demands more from marketers—more focus on customer demand, more focus on effective messaging, more creativity in channel use. Higher education marketers aren’t immune from this shift. Given…
Closing the Backdoor and Nailing Shut the Sidedoor: An Admissions Cautionary Tale
Jay Halfond | Professor of the Practice, Boston UniversityRick Singer’s brazen business channeling bribes from wealthy parents to coaches and test proctors has unleashed a wave of self reflection across the academic landscape. The backdoor has long existed—donations…
Low-Tech Teaching in a High-Tech World
Zoë Cohen | Assistant Professor in the College of Medicine Tucson, University of ArizonaOnline teaching isn’t new. In the 1960s, people took correspondence courses, where teachers would mail assignments to students to complete and return. In the computer age, these courses were moved…
Supporting Mental Health and Wellness for Adult Learners
Kristen LeeAcademic achievement is tied, inextricably, to mental health. But in a world of deadlines and course readings, mental health can be severely overlooked.In this interview, Kristen Lee talks about the…
Reality Education: Virtually the Future of Online and Distance Education
Andrew Afton Lawrence | Online Instructor, University of the PeopleWe are on the verge of crossing into the next wave of technological advancement where fantasy meets reality. My favorite memories from childhood are moments when I was engulfed in…
Set Your Guideposts: Defining and Pursuing Success in Competency-Based Education
Cori Gordon | Assistant Clinical Professor of Liberal Arts in the Personalized Learning Program, Northern Arizona University“Ski the slope, not the mountain,” a wise professor once told me—meaning don’t worry about everything you will encounter down the mountain, only focus on what is right in front…
Getting Social in 2019 and Beyond: Lessons for Postsecondary Marketers
Bhupesh Shah | Social Media Program Coordinator, Seneca CollegeSocial media is no longer a nice-to-have—it is an integral part of an overall marketing strategy for any organization. Yet the rate of change for social media presents a challenge…