The key constituencies or stakeholders for the workforce development practitioner are employer organizations. The practitioners have been somewhat successful in creating and delivering training services with mixed results. I can…
Corporate Education
Changing Pace to Serve Employers: Changing the Face of Professional Development
Shelley Osborne | Vice President of Learning, UdemyThe labor market is evolving so rapidly that employees can’t keep pace. As technology advances, the half-life of skills shrinks. This isn’t just a problem for the working professionals, but…
An increasingly competitive labor market and concomitant talent shortages have led to innovative partnerships between higher education and industry. Employers are finding greater value in upskilling their current workforce than…
Inside College-Employer Partnerships: The Importance of Trust
Linda Head | Senior Associate Vice Chancellor of External and Employer Relations, Lone Star College Brooke PolkHigher education administrators, especially those at two-year institutions, understand the importance of partnering with employers to create innovative and market-responsive programming to support community development and enrich the college. Lone…
The corporate training and education marketplace is incredibly lucrative, and demand will only continue to grow over time. But higher education is not alone in trying to serve this space.…
Positioning The Academy To Serve The Corporate Education Market
Robbin Page | Vice President of Human Resources, FedEx ExpressAnnual expenditures on employee education are significant—the Georgetown Center on Education and the Workforce pegged annual employer spending on formal training at $177 billion—and the costs of not investing in…
Conversations are taking place in boardrooms across the country about the difficulty in finding and retaining good employees. Now, more than ever, higher education institutions must partner with companies to…
Seven Key Ingredients of Successful Contract Training
Alex Read | Program Development Strategist in the College of Continuing Education, Sacramento State University Hei FokYour continuing education institution needs to recognize the difference between B2B and B2C sales and service delivery. Marketing and delivering contract training to local companies requires different strategies than degree…
The corporate training marketplace is incredibly lucrative. With an estimated $161 billion to $177 billion spent on corporate education each year in the United States alone, serving this market well…
Injecting Creativity and Breaking Down Siloes: How Universities Can Grow their Share of the Corporate Learning Market
Catherine Jones | Associate Vice President of Workforce Development, McHenry County CollegeThe corporate training market is incredibly lucrative, with some estimates valuing the space between $161 billion and $177 billion per year. For colleges and universities to increase their market share…
The corporate training market is large, competitive and immensely promising for education providers who can stand out and serve the needs of the space. Colleges and universities have been competing…
Replacing the Third Leg: Corporate Partnerships and Long-Term Community College Success
Ian Roark | Vice President of Workforce Development and Strategic Partnerships, Pima Community CollegeCommunity colleges across the United States are facing challenging times and market conditions. With ever-greater expectations placed on them from external observers, many colleges have seen their three-leg funding model…
Many postsecondary institutions now include some form of corporate and customized training division. And most of them provide numerous benefits to these divisions, including access to academic faculty and programming.…
Identifying and Overcoming the Biggest Challenges to Getting New Offerings to Market
Amy Wartham | Director of Corporate and Custom Training, UNC CharlotteLaunching a new program is a great time for any Continuing Education department. There is a sense of excitement and enthusiasm at the possibility of what this program will mean…
The old adage says “Men are from Mars, women are from Venus.” In this case I propose Corporate America (or do we say global corporations?) are from Mars and Institutions…
Four Key Trends Driving the Corporate Learning and Development Market
Amy Wartham | Director of Corporate and Custom Training, UNC CharlotteThe Learning and Development function is just like any other business process; it must evolve as employees and organizations mature, change and grow. To stay current in today’s constantly shifting…
The corporate and executive education marketplaces are incredibly lucrative, but also immensely competitive. Employers have high expectations of their learning partners—both in the manner of the partnership and in its…
Five Biggest Challenges to Developing and Delivering Customized Corporate Training
Carol Howard | Director of the School of Extended Education, Brandman UniversityThere are over 3000 four-year universities in the U.S., many providing some type of professional development or corporate training. That’s a good thing. But in today’s world of customized shopping…
Corporate spending on executive development is highly sensitive to economic conditions. The Great Recession of 2007-2009 reduced the executive education revenues of many schools by 30 percent or more over the…
Tailored To Perfection: How to Ensure a Successful Customized Training Engagement
Melinda Stallings | Adjunct Faculty in Continuing Education, Louisiana State UniversityIn each tailored corporate training interaction we are seeking one outcome: success. The challenge arises when we are fully cognizant that there is another party that is also seeking that…
In today’s crowded custom training marketplace, employers are demanding more from outsourced providers than merely a quick, easy and affordable training solution. Companies are looking to colleges and universities with…
Supporting Employee Learning Strengthens the Corporation from Within
Karen Kocher | Chief Learning Officer, CignaOngoing learning presents a number of advantages for professionals in today’s labor market, but some employers tend to be concerned that investing in ongoing education will lead employees to gain…
When universities think about the benefits of non-credit programs the first thing that comes to mind is revenue generation. But really that is only a piece of what these programs…
Best Practices to Differentiate Your University in the Corporate Training Space
Amy Wartham | Director of Corporate and Custom Training, UNC CharlotteThere’s a lot of “noise” in the corporate education space and competition can be fierce. One critical area that we are always looking at is how to differentiate our continuing…
The professional education and corporate training marketplaces are exploding in value, which makes them lucrative for universities but also more competitive. Standing out in this space requires institutions to go…
Tuition and Education Support Improves Employee Retention and Business Growth
Florida Starks | Education Leader, Grason Consulting GlobalDeveloping talent within organizations is essential to maintain a competitive knowledge supply-chain advantage. For some organizations, the validation standard for professional development programs involves whether or not alignment to organizational…
Employee education is a critical investment for employers in today’s knowledge economy. Beyond contributing to an employee’s capacity to grow within an organization, many employers feel that regular ongoing education…
Three Factors That Help A University Stand Out in the Employee Education Space
Paulina Nozka | Career Education and Coaching Manager, Smith School of Business, Queen's UniversityAs a working professional, how would you go about choosing an educational provider when the time came to upgrade your skills? I was recently asked about the main factors that…
Expanding demand by globalized market forces for a highly skilled and educated workforce, coupled with flat or declining budgets at many higher education institutions, is probably the greatest systemic challenge…
Corporations and Colleges Must Evolve to Allow Badges to Transform Professional Education
Sarah Frick | Lead Instructional Designer at Kenai Peninsula College, University of Alaska AnchorageEmployers across the labor market—regardless of industry—recognize professional development as critical to the success of employees and organizations. In fact, research by The EvoLLLution and Destiny Solutions found that 70…