While lucrative, coming to market with a range of new non-credit program offerings can be risky for colleges and universities. But there are a few key steps leaders can take…
Business
What Companies Look for from Higher Ed Partners
Nicole Lembo | Manager of Talent Management and Academic Programs, JetBlue AirwaysIn times of economic uncertainty for higher education, corporate partnerships provide not just a great new source of revenue but an opportunity to directly engage with the workforce. If you’re…
As tuition costs rise to historical levels and students struggle to keep up, consider the wealth of education freely available online to upskill, reskill and maintain workforce relevance. A significant…
The Importance of Incremental Credentialing: An Employer’s View
David Leaser | Senior Program Executive of Innovation and Growth Initiatives, IBM Holly ZanvilleA four-year degree is losing relevance among potential employers. A higher education must not just provide the skills students need, but in a format that offers flexibility and quick access…
In times of economic uncertainty for higher education, corporate partnerships provide not just a great new source of revenue but an opportunity to directly engage with the workforce. If you’re…
Digital Marketing in Higher Education
John Farrar | Director of Education, Google Ed Up ExperienceAs the marketing landscapes adapts to a more digital approach, it’s critical for institutions to develop their own strategies to reach the endless potential of prospective students that are waiting…
The new traditional student is the lifelong learner. Institutions need to begin adapting their infrastructure to deliver the highly personalized and engaging experience modern learners are looking for. Modern learners…
Fixing Higher Education’s False Binaries
Adam Wray | Founder and CEO, AstrumUWe have long experienced a false choice in academia: deciding between “career-ready” majors or those in the arts, humanities and social sciences. The presentation of this choice, however, fails to…
Stackable credentialing models provide the flexibility, responsiveness and student-centricity needed to support consistent engagement and employment outcomes, benefiting learners, employers and institutions alike. The traditional methods of higher education delivery…
Partnerships in the Cyberworld: Meeting the Need for Cybersecurity Education
Dan Vigdor | Founder and Executive Chairman, ThriveDX Ayal SternWorking and learning in a remote environment only emphasizes the importance of cybersecurity in today’s world. Institutions, particularly in the U.S. have many job vacancies with very few people eligible…
As a global pandemic forces university campuses to shut down, faculty around the world are doing their best to create academic continuity for students by moving their classes online. Many…
Mapping the Enrollment Pipeline of Today’s Community College Customers
Vincent Norton | Managing Partner, Norton Norris Inc. Jean NorrisVincent Norton and Jean Norris will be diving deeper into this topic at the 50th Annual NCCET Conference in Orlando, running December 10-13. To register, click here. It’s essential…
Today’s postsecondary environment is undoubtedly competitive, and community and technical colleges are feeling the pinch. From growing numbers of private providers to expanding focuses of universities, it's becoming increasingly challenging…
Considering an OPM? Lessons to be Learned from Sourcing Best Practices
Stuart Harris | President, Stuart Harris ConsultingI have come to Higher Education Online Program Management (OPM) after many years in sourcing consultancy, where I helped large companies with large IT services outsourcing contracts. In that mature…
Community and technical colleges play an essential role in their neighborhoods. Tasked with supporting pathways to stable employment, these institutions are a critical piece of reducing local unemployment and supporting…
Can Small Data Unlock a Step Change in Learner Experience Design?
Whitney Kilgore | Co-Founder and Chief Academic Officer, iDesignUnder pressure to earn customer loyalty by making shopping easier, retailers are intently focused on transforming the shopper experience. Last year, grocery giants like Kroger, Walmart and Sam’s Club rolled out…
The world of enrollment management is divided into two groups: People who think recruiting traditional first-year students is the same as recruiting non-traditional students; and those who know better. Both…
How to Overcome Prospective Students’ Reservations About Your MBA Program
Tyson Schritter | Chief Operating Officer, AboundIt’s no secret that prospective students have more reservations about the value of an MBA program than they had in the past. This is due in part to overall suspicion…
One particular aspect of competency-based education, workforce development and corporate learning (and its related technology) has really intrigued me for some time: finding the effective mechanisms to drive better learning…
Ed Tech Buyers: Don’t Ask These Four Questions
Katie Nielson | Chief Education Officer, VoxyPostsecondary institutions aren’t procuring instructional technology properly. The decisions that drive institutional purchasing are often built on faulty premises. In my experience as a former professor turned ed-tech executive, administrators…
The number of students attending American colleges and universities is projected to rise from 19.9 million in 2018 to 20.5 million by 2027, according to the National Center for Education…
Personalization and Context Must Be Central to Any Effective College Rating
Nick Ducoff | Founder and CEO, EdmitAnnual college rankings provide students with a list of “best” (and “worst”) postsecondary institutions, rewarding institutions for decision-making and achievements. Unfortunately, for the most part, rankings are not based on…
Most colleges and university admissions directors are satisfied with their marketing software but dissatisfied with their institution’s social media strategy, according to a recent survey by Inside Higher Ed and…
How To Get Students to Engage With Your College Like They Engage With Amazon
Craig Maslowsky | Vice Chancellor for Enrollment Management, Antioch UniversityeCommerce giants have mastered and remastered the science of leveraging shopper behavior data to engage website visitors and drive sales. Every search entry, page view, click and scroll provides a…
Remediation has been one of the biggest hindrances to success for many California community college students. Until recently, the results from one placement test essentially determined a student’s destiny: Either…
The Shared Value Of Lifelong Learning for Professionals and Employers
Mohamed Markar | Founder and President, Center for Professional Education IncorporatedIn some industries, experience is enough to take a person up the corporate ladder. In other instances, a combination of experience and a college degree may be all someone needs…
You may remember these odd little tapes from the early 1980’s. There were always one or two houses where you might come across them. In my case, it was the…
Strategically Planning for the Future of Higher Education: The Importance of Non-Traditional Markets
Kayla Manning | Vice President of Digital Marketing Strategy, Ruffalo Noel Levitz Keith LewandowskiHigher education is changing. With the decline of traditional 18- to 22-year- old students on campus, colleges and universities can no longer rely on the historic assumptions that have driven…
The entrepreneurial spirit is more important to higher education today than ever before. While it has always been critical for leaders of non-traditional divisions to bring creativity and innovation to…
Four Steps to Success in a Crowded Online MBA Market
Susan Kryczka | Principal Consultant, Elevate Higher Ed John VeilleuxIn my higher education consulting business, I help schools as they plan to launch their first programs online. I have cautioned schools against offering their MBA online unless they have…