Increase Revenue with Modern Continuing Education Software
How using modern eCommerce principles drives revenue in Continuing Education
In the spring of 2020, the world was reeling from the pandemic and the Association of Continuing Higher Education (ACHE) regional conferences were cancelled to protect the health and safety of members. I remember saying to ACHE President, Dr. Amy Johnson, âNow is the time for me to develop the webinar series Iâve been talking about for years. We need to bring our professional community together.â
As we were continuing to writhe through the personal and professional effects of the pandemic, I knew it was time to stand up and be there for our professional community. Professional development budgets at most institutions of higher education were eliminated due to pandemic impacts on institutional budgets. Creating a no cost professional development opportunity, while also cultivating a space for our colleagues to present their expertise virtually was a win-win for all. Most importantly, during those challenging times, it filled a gap for our membership and professional community by providing engagement, networking, and connection.
I am excited to share that the ACHE webinar series is now streaming its third series each Wednesday through October 6, 2021, at Noon EST. Individuals can register to join each webinar virtually. Even more exciting, there is no cost to join the ACHE 2021 summer webinar series, thanks to the sponsorship of ACHE business partner, CampusCE. The upcoming webinars represent dynamic and engaging topics for all. Specifically, a list of the remaining upcoming sessions are listed below:
To provide a bit of history about the ACHE webinar series, it may be helpful to start by describing the first webinar series, which was facilitated in the summer of 2020 and consisted of ten live webinars in July 2020. The webinars were facilitated by seasoned professionals sharing their content expertise in an engaged and experiential format. The webinars were scheduled consistently on Wednesday at Noon so attendees can easily remember and attend future sessions. The topics ranged from âBest Practices for Planning Virtual Eventsâ (Patti Spaniola, West Florida University), âDonât Let Zoom Slow You Down: Being Productive When Working Remoteâ (Dr. Tina Marie Coolidge, Drexel University and Andrea Guy, Drexel University), âGrit: When it Matters Mostâ (Nick Emerita, University of Maryland Global Campus), âManaging Teams from a Distanceâ (Dr. Susan Elkins, Palmetto College at the University of South Carolina), âLeading Sustainable Change in Higher Educationâ (Dr. Valerie Delleville), âOnline Advising: The Art of Advising From a Distanceâ (Amanda Colburn, Drexel University and Alyson Demas, Drexel University), âThe Art of Integrating Mindfulness as a Form of Self-Careâ (Kyra Dukes, Drexel University), âLearning at the Intersection of Industry and Continuing Educationâ (Dr. Bill Boozang, Emmanuel College and Dr. Leah Ben-Ami), âRemote Leadership: The Necessity of Agility in a Volatile Worldâ (Dr. Michael Edmondson, New Jersey City University), and âFeedback and Coaching: In person and Onlineâ (Dr. Amy Johnson, East Tennessee State University).
At the culmination of the webinar series, my email exploded with queries from attendees of the webinar series inquiring if ACHE would continue to facilitate webinars. ACHE President, Dr. Amy Johnson, and I immediately knew that I would continue to spearhead this important initiative for ACHE members and our professional community. We established the official webinar series schedule to continue each winter and summer. This schedule was strategic to ensure consistent professional development opportunities throughout the year. ACHE regional leadership, during non-pandemic times, offers regional conferences in the spring and ACHE national runs the national conference each year in the fall. By facilitating the ACHE webinar series in the winter and summer, ACHE would be offering professional development opportunity throughout the year in diverse formats, which was very exciting. In addition, a critical concern for me was equity and access. Developing a schedule for the webinar series and making it a priority for the Association aligned with the Associationâs commitment to equity and access to professional development for all.
Many have inquired how the topics and presenters are selected for each series. Dr. Amy Johnson and I, who are close colleagues and personal friends, met and carefully discuss the current state of continuing education, the world and then utilize the great breadth of our professional network to outreach experts to present. âOne of the most important components of the webinar series is that we have diversity represented. Diversity is critical in the topics that are selected; however, it is even more important to ensure we are reflecting with our presenters, the diversity that is embodied in our membership and with our professional colleaguesâ, Dr. Tina Marie Coolidge.
The webinar series continued in the winter of 2021 with great anticipation from ACHE members and faithful non-member attendees, as well. The winter 2021 webinar series consisted of six webinars that were facilitated from early February through mid-March. Drs. Johnson and Coolidgeâs excitement continued to mount with the opportunity of being able to provide no cost professional development to their professional community. The sessions offered in the winter 2021 webinar series were âPandemic, Perils, and Possibilities: The Best of Both Worlds in Higher Educationâ (Dr. Brian VanHorn, President, Mayville State University), âContinuing Education and the Role of Diversity, Equity, Inclusion and Belongingâ (Elizabeth Leiba), âThe Perfectly Imperfect Leaderâ (Nicolette Aduama, Northeastern University), âAccessibility in Remote Instruction: Accommodation, Engagement & Connection for Student Successâ (Dr. Amy Johnson, East Tennessee State University), âTransitioning an Organization for 2021 and Beyondâ (Dr. Meni Saris), and âBuilding Your Leadership Brand and Leadership Presence!â (Sheila Boysen-Rotelli, Lewis University).
Summer 2021 webinar streaming is an exciting time for ACHE leadership; however, they are also very excited about the upcoming 2021 virtual national conference, Liberty & Graduation for All: Redesigning Higher Education for Social Justice (October 11-13, 2021, Click here for registration information). Thereâs still time to register for upcoming ACHE Summer 2021 webinar sessions streaming live each Wednesday at Noon EST by clicking here!
How using modern eCommerce principles drives revenue in Continuing Education
Author Perspective: Association