With the rapidly changing market, institutions need to reinvest in their growth by continuously innovating, from consumer behaviors to market to today’s modern learner. The pandemic had created a frenzy…
Leveraging Your Digital Channels for Prospective Students
Jeff Fanter | Vice President Marketing and Communications, Ivy Tech Community CollegeIn today’s digital age, your website is a 24/7 TV commercial that institutions can use to their advantage by creating a digital experience that leaves a lasting impression on prospective…
As the tactics behind engaging the modern learner change, it’s imperative for marketing teams to be included in the institution’s decision-making, since they are the key drivers to getting a…
The Role of Your Website in Driving Student Engagement
Marriel Hardy | Chief Communications Officer, Coahoma Community CollegeToday’s learners are fully engaged online. By creating an engaging website, learners know that you’re willing to meet them where they are to ensure the best student experience. Today’s modern…
Driving Revenue and Enrollment with Marketing
James Jelak | Senior Director of Marketing and Recruitment at the University of Wisconsin Extended CampusThe Role of Your Institution’s Website in Driving Student Enrollment
Carrie Phillips | Director of University Marketing and Communication, Arkansas Tech UniversityImproving Retention Rates with Career Pathways
Chris Young | Assistant Director for Web and Digital Marketing, University of Central MissouriFour Ways Institutions Can Increase Student Veterans’ Sense of Belonging on Campus
Kellie Macdonald | Research Associate, American Institutes for Research Jennie JiangThe Crises Facing Today’s Colleges and Universities
Robert Hill | Professor Emeritus, Nova Southeastern UniversityCareer Services for Lifelong Learners
Peter Cohen | President, University of Phoenix Ed Up ExperienceAnticipating Learner Needs Through Innovation: A Partnership in Mental Health Support
Brooks Doherty | Assistant Vice President of Academic Innovation, Rasmussen CollegeThe Future of Higher Education: Where We Are and Where We’re Going
Matthew Hubbs | Dean of Academic Operations, Westcliff UniversityEliminating the Stigma of Community Colleges
Christina Royal | President, Holyoke Community College Ed Up Experience
Food insecurity has always had massive impact on community college students but even moreso during the pandemic. Institutions must adequately research and identify this issue on their campuses to provide…
Enrollment Management: A Coordinated and Integrated Effort of the Highest Order
Monique Snowden | Provost and Senior Vice President, Fielding Graduate UniversityHigher ed institutions were presented an opportunity for a rapid burst in change. It’s time to reconsider current strategies for enrollment management to help drive success. Colleges and universities across…
As higher ed continues to navigate the online world, it’s important to address the digital divide and fill the gaps to give all learners access to the best student experience.…
Engaging with Students in Uncertain Times
Hal Higdon | Chancellor, Ozarks Technical Community College System Ed Up ExperienceAs higher ed shifts into this new normal, local colleges are beginning to see an increase in enrollment. They must be able to serve and retain a diverse student demographic…
Don’t Look Back: Moving Institutions into the New Normal
Paul Marca | Principal, Parallax Global Advisors, LLCLearning From the CX Giants: Journey Toward a More Customer-Centric University
Helena Wahlstrom | Assistant Director of Learner Experience Design, Southern New Hampshire UniversityWhy We Do What We Do: Creating the Best Student Experience
Neil Trotta | Assistant Dean of the School of Graduate Studies, Fisher CollegeAccessibility in a COVID-19 World
Kam Williams | Director of Disability Services, Augustana CollegeDigital Marketing in Higher Education
John Farrar | Director of Education, Google Ed Up ExperienceThe Unicorn: Merging Liberal Arts and Career and Technical Education for the Future of Work
Stephen Dunnivant | Central Campus President and Vice Provost of Teaching Excellence and Learning, Broward CollegeUnderstanding Your Market: Marketing to Adult and Online Learners
Belinda Elliott-Bielecki | Director of Marketing and Communications in the College of Extended Learning, University of New BrunswickUnlock Growth with Data-Driven Methods
Jon Hinderliter | Director of Marketing and Communications at University College, Washington University St. LouisAddressing Equity Challenges in the Digital Environment
Charla Long | Executive Director, Competency-Based Education Network
It’s 2021, but many higher ed institutions still don’t realize the importance of the website in capturing student interest and increasing enrollment. Schools need to consider their website their primary—and…
The Death of Content as King: How a Data Democracy Has Revolutionized Marketing
Jon Hinderliter | Director of Marketing and Communications at University College, Washington University St. LouisTo better support their adult students, colleges need to begin offering the right resources that will help students balance the multiple responsibilities they have. This article is excerpted from The Death…
To better support their adult students, colleges need to begin offering the right resources that will help students balance the multiple responsibilities they have. The American Institutes for Research, in…