Quick and easy question: What email address is posted on your program website or brochure as the general public-facing address? The most common ones, in my experience, follow the following…
Three Priorities for Growing Student Enrollment Through Better Communication
Christina Fleming | Senior Director of Marketing and Enrollment Services, BlackboardToday’s higher education marketplace is characterized by unprecedented choice for students—and new levels of competition for institutions. From four-year public and private universities to community colleges and online education providers,…
As a consumer, when you think of an exceptional business, you typically think of a company that excels at one of three value propositions: operational excellence, product leadership or customer…
Contextualizing ROI as a Means of Market Differentiation: Going Beyond the Numbers
Monica Wesley | Marketing Manager for the Outreach School, University of WyomingWith tuition costs continuing to rise, both cumulative and individual student loan debt becoming unsupportable, and an employment landscape that is rapidly evolving in challenging ways, it is no wonder…
Learn to Earn: Communicating the ROI of Continuing Education
John DeLalla | Director of Continuing Education, University of Arizona SouthPrioritize Personalization in Marketing to Kick Off Great Student Experience
Mike King | Chief Marketing Officer of Berklee Online, Berklee College of MusicInterviewFail: How Colleges are Making a Market Out of Recent University Graduates
Karen Thomson | Vice President of Marketing, Student Life and Alumni, George Brown CollegeFive Reasons You’re Not Getting Great ROI on Your Marketing and Recruiting
Nicole Foerschler Horn | President, JMH ConsultingHow Schools Can Use Data to Make More Effective Marketing Investments
Christina Fleming | Senior Director of Marketing and Enrollment Services, BlackboardMarketing CE: Class Completion Certificates
John DeLalla | Director of Continuing Education, University of Arizona SouthFive Tips to Succeed with Social Media in Continuing Education
Cara Chatellier | Associate Director of Corporate Relations, Brandeis UniversityMarketing CE: Making Office Calendars Stick
John DeLalla | Director of Continuing Education, University of Arizona SouthExploring the Advantages of the MOOC Model
Debbie Cavalier | Senior Vice President of Online Learning and Continuing Education and CEO of Berklee Online, Berklee College of Music
In this series we’re exploring the lessons that successful for-profit institutions and traditional institutions can share with each other. Let’s start where we left off. In the last article, I…
The Ice Bucket Challenge and Other Phenomena: Four Ways Higher Ed Marketers Can Leverage Different Disciplines (Part 2)
Ramendra Singh | Chief Marketing Officer, Brandman UniversityThis is the conclusion of a two-part series by Ram Singh discussing some of the lessons higher education can learn from other disciplines, and how they combine to make marketing…
Just over a month ago, as you checked your Facebook account to see what your friends and family had been doing over the course of the previous hour/day/weekend/week — depending…
Marketing For The Student, Not The Market
Craig Maslowsky | Vice Chancellor for Enrollment Management, Antioch UniversityHigher education institutions across the country are facing enrollment challenges in the face of escalating competition and increased differentiation across institutions, especially in the distance education space. While an investment…
Identifying Gaps in Higher Ed Marketing Strategies
Wayne Parkins | Graduate Education Consultant and Former Executive Director of New Business Development Global Business Education, Pearson Learning SolutionsThe Differentiated Marketing Roles of Main Campus and CE
Lesley Nichols | Executive Director of Professional Studies, Emerson CollegeMarketing CE: Branding on an iPhone, iPad and other iDevices
John DeLalla | Director of Continuing Education, University of Arizona SouthBrand Is Not Enough: Innovation Critical for Elite Institutions
Hunt Lambert | Dean of Continuing Education and Extension, Harvard UniversityInnovative Graduate Programs Require Targeted Marketing
Craig Maslowsky | Vice Chancellor for Enrollment Management, Antioch UniversityPortfolio Marketing in the New Graduate Education Marketplace
Julie Corwin | Executive Director of College Marketing and Communications, Northeastern UniversityDropping “Community” from the College
Jill Wakefield | Chancellor, Seattle Colleges DistrictDemystifying Data-Driven Approaches: Three Myths
Ramendra Singh | Chief Marketing Officer, Brandman UniversityDemystifying Data-Driven Approaches: Three Facts
Ramendra Singh | Chief Marketing Officer, Brandman University
There are more than 3,000 colleges and universities in the United States, each one a potential competitor for your institution. With decreasing enrollments on the horizon, postsecondary institutions are finding…
The Importance of Reputation and Name Recognition
Rajeeth Dev Anand | President of the International Students Association, Michigan State UniversityThe following interview is with Rajeeth Dev Anand, president of the International Student Association at Michigan State University. The higher education marketplace in the United States alone is extremely saturated…
In the field of economics, the term “competitive advantage” means you have the lowest opportunity cost of providing a good or service. Opportunity cost is simply defined as what you…