Today’s students are experienced consumers, and they bring that experience from purchasing cars and houses to their college selection process. No longer swayed by rankings alone, prospective students make use…
College Rankings Are an Unfair (But Necessary) Evil
Laura Bristow | Former Center Dean of the Keller School of Business, DeVry UniversityYou have seen them in U.S. News & World Report and other magazines each year: college and graduate school rankings. Without even looking you know that Harvard, Yale, and the…
The ranking of colleges and universities is big business, especially with millions of student consumers shopping online for the “right” college. Such ratings are promoted in the popular press as…
The Good and Bad of Rankings: More Emphasis on Qualitative Review is Critical
John DeLalla | Director of Continuing Education, University of Arizona SouthI remember what my friend’s dad said just a few weeks before I went off to college as an 18-year-old. “That’s a third-tier school why would you want to go…
Marketing Online Education Today: A Look At Tactics
Emily McInerney | Senior Director of Enrollment Marketing, Berklee College of Music Mike KingMarketing Online Education Today: A Look At Strategy
Mike King | Chief Marketing Officer of Berklee Online, Berklee College of Music Emily McInerneyA Social Media Primer For Higher Ed Leaders
Marie Bountrogianni | Dean of the G. Raymond Chang School of Continuing Education, Ryerson UniversityFive Reasons To Expand Your Higher Ed Online Marketing Beyond Google Paid Search
Johnna Weary | Marketing Manager, JMH ConsultingFuture-Proofing Your University Website
Andy Hoang | Chief Marketing Officer, California State University, Long BeachShow Don’t Tell: Marketing in the Modern Community College
Jeff Fanter | Vice President Marketing and Communications, Ivy Tech Community CollegeCreating a Strong Student-Customer Experience: How Measurement Underpins Success
Christopher Hofmann | Director of Marketing for the Division of Continuing Education, Outreach and E-Learning, University of Wisconsin-ExtensionEffective Social Media Marketing on a Budget
Jonathan Shores | Vice President of Marketing and Client Service, LRAP Association Evan DuffFour Steps Every School Should Take to Optimize Outreach
Christina Fleming | Senior Director of Marketing and Enrollment Services, Blackboard
Quick and easy question: What email address is posted on your program website or brochure as the general public-facing address? The most common ones, in my experience, follow the following…
Three Priorities for Growing Student Enrollment Through Better Communication
Christina Fleming | Senior Director of Marketing and Enrollment Services, BlackboardToday’s higher education marketplace is characterized by unprecedented choice for students—and new levels of competition for institutions. From four-year public and private universities to community colleges and online education providers,…
As a consumer, when you think of an exceptional business, you typically think of a company that excels at one of three value propositions: operational excellence, product leadership or customer…
Contextualizing ROI as a Means of Market Differentiation: Going Beyond the Numbers
Monica Wesley | Marketing Manager for the Outreach School, University of WyomingWith tuition costs continuing to rise, both cumulative and individual student loan debt becoming unsupportable, and an employment landscape that is rapidly evolving in challenging ways, it is no wonder…
Learn to Earn: Communicating the ROI of Continuing Education
John DeLalla | Director of Continuing Education, University of Arizona SouthPrioritize Personalization in Marketing to Kick Off Great Student Experience
Mike King | Chief Marketing Officer of Berklee Online, Berklee College of MusicInterviewFail: How Colleges are Making a Market Out of Recent University Graduates
Karen Thomson | Vice President of Marketing, Student Life and Alumni, George Brown CollegeFive Reasons You’re Not Getting Great ROI on Your Marketing and Recruiting
Nicole Foerschler Horn | President, JMH ConsultingHow Schools Can Use Data to Make More Effective Marketing Investments
Christina Fleming | Senior Director of Marketing and Enrollment Services, BlackboardMarketing CE: Class Completion Certificates
John DeLalla | Director of Continuing Education, University of Arizona SouthFive Tips to Succeed with Social Media in Continuing Education
Cara Chatellier | Associate Director of Corporate Relations, Brandeis UniversityMarketing CE: Making Office Calendars Stick
John DeLalla | Director of Continuing Education, University of Arizona SouthExploring the Advantages of the MOOC Model
Debbie Cavalier | Senior Vice President of Online Learning and Continuing Education and CEO of Berklee Online, Berklee College of Music
In this series we’re exploring the lessons that successful for-profit institutions and traditional institutions can share with each other. Let’s start where we left off. In the last article, I…
The Ice Bucket Challenge and Other Phenomena: Four Ways Higher Ed Marketers Can Leverage Different Disciplines (Part 2)
Ramendra Singh | Chief Marketing Officer, Brandman UniversityThis is the conclusion of a two-part series by Ram Singh discussing some of the lessons higher education can learn from other disciplines, and how they combine to make marketing…
Just over a month ago, as you checked your Facebook account to see what your friends and family had been doing over the course of the previous hour/day/weekend/week — depending…