In today’s digital age, your website is a 24/7 TV commercial that institutions can use to their advantage by creating a digital experience that leaves a lasting impression on prospective…
Focusing on the Strategic Imperative of Marketing
Melony Martinez | Director of Marketing and Public Relations, National Park CollegeAs the tactics behind engaging the modern learner change, it’s imperative for marketing teams to be included in the institution’s decision-making, since they are the key drivers to getting a…
Today’s learners are fully engaged online. By creating an engaging website, learners know that you’re willing to meet them where they are to ensure the best student experience. Today’s modern…
Driving Revenue and Enrollment with Marketing
James Jelak | Senior Director of Marketing and Recruitment at the University of Wisconsin Extended CampusWith the vast variety of student demographics, it’s important to dig in and understand who your prospective students are and develop a strong marketing strategy that will appeal to them…
The Role of Your Institution’s Website in Driving Student Enrollment
Carrie Phillips | Director of University Marketing and Communication, Arkansas Tech UniversityDigital Marketing in Higher Education
John Farrar | Director of Education, Google Ed Up ExperienceUnderstanding Your Market: Marketing to Adult and Online Learners
Belinda Elliott-Bielecki | Director of Marketing and Communications in the College of Extended Learning, University of New BrunswickUnlock Growth with Data-Driven Methods
Jon Hinderliter | Director of Marketing and Communications at University College, Washington University St. LouisYour Website: The Ultimate Marketing Tool
Joseph Sallustio | Chief Operating Officer, Claremont Lincoln UniversityThe Death of Content as King: How a Data Democracy Has Revolutionized Marketing
Jon Hinderliter | Director of Marketing and Communications at University College, Washington University St. LouisMaking Your Website Your Best Marketing Tool
Kristen Huyck | Director of Public and Governmental Relations, MiraCosta CollegeMarketing Student-Centric Pathways in the Digital Space
Jeff Fanter | Vice President Marketing and Communications, Ivy Tech Community CollegeCreating Content: The Value of SEO and a Great Digital Presence
Eric Turner | Assistant Director of Web and Portal Services, Mount San Antonio College
With unemployment rates soaring, it’s time for liberal arts colleges to prove their worth to the doubtful learners who may not initially look to them for job opportunities. Given the…
The Campaign to End Community College Stigma: Why Call It A Stigma?
Steve Robinson | President, Owens Community CollegeAdvocates of America’s community colleges have been actively managing public perception since our institutions were founded. Prior to the 1947 Truman Commission report “Higher Education for American Democracy,” junior colleges…
The modern era demands more from marketers—more focus on customer demand, more focus on effective messaging, more creativity in channel use. Higher education marketers aren’t immune from this shift. Given…
The Growing Role of Strategic Marketing in Higher Education
Kim Lawrence | Associate Vice President-Marketing, University of CalgaryThough many universities view themselves purely as centres of knowledge, increasing competition for enrollment dollars means they must start behaving like multi-million dollar businesses. In this interview, Kim Lawrence reflects…
Getting Social in 2019 and Beyond: Lessons for Postsecondary Marketers
Bhupesh Shah | Social Media Program Coordinator, Seneca CollegeHow Higher Ed Marketers Can Keep Pace With The Changing Social Media Environment
Jaigris Hodson | Program Head in the Office of Interdisciplinary Studies, Royal Roads UniversityTarget Marketing: It’s all About Your Aim
Davia Rose Lassiter | Director of Marketing in the College of Continuing and Professional Education, Kennesaw State UniversityDefining and Executing on a Marketing Strategy That Targets Non-Traditional Students
Susan Kryczka | Principal Consultant, Elevate Higher Ed Jodi AshbrookBuilding a High-Performing Enrollment Marketing Team
Colleen Howes | Associate Dean for Communications and Advancement in the School of Education, University of Wisconsin-MadisonHow Higher Ed Marketers Can Learn From the Corporate World… and Where We’re Already Ahead
Emily McInerney | Senior Director of Enrollment Marketing, Berklee College of MusicStanding Out in the Sea of Sameness: The Role of Marketers in Differentiating Their Institutions
Erika Orris | Chief Enrollment and Marketing Officer, University of Maryland University CollegeOvercoming Choice Paralysis: How Colleges Can Stand Out Over the Abundance of Options
Russell Winer | William Joyce Professor of Marketing at the Stern School of Business, New York UniversityOutsource or Stay Internal? Developing Videos for Higher Education Marketing
Jesse Borkowski | Senior Director of Brand Strategy for Berklee Online, Berklee College of Music
It comes as no surprise to most of us that college and university campuses are microcosms of our entire nation. Good and bad behavior and positive and divisive interactions coexist…
Rankings: Should We Care?
Sean-Michael Green | Vice President for Client Services, LRAP AssociationWhen I was asked to share my thoughts about the impact ranking systems have on student choice and institutional marketing efforts, I was thrilled. What an easy topic to tackle!…
Today’s students are experienced consumers, and they bring that experience from purchasing cars and houses to their college selection process. No longer swayed by rankings alone, prospective students make use…