It has become increasingly difficult for smaller organizations to market using social media over the last five years. Despite the challenges, though, marketers in higher education can still use social…
Target Marketing: It’s all About Your Aim
Davia Rose Lassiter | Director of Marketing in the College of Continuing and Professional Education, Kennesaw State UniversityIf the term “enrollment funnel” is a foreign concept and effectively reaching your target audience is a constant challenge, keep reading. Many marketers take aim, but they don’t always hit…
Most colleges and university admissions directors are satisfied with their marketing software but dissatisfied with their institution’s social media strategy, according to a recent survey by Inside Higher Ed and…
Building a High-Performing Enrollment Marketing Team
Colleen Howes | Associate Dean for Communications and Advancement in the School of Education, University of Wisconsin-MadisonMarketing in higher education is constantly evolving. We all face changing market conditions, new technologies, and a need to connect our work to impact enrollments (or other strategic priorities). Here…
How Higher Ed Marketers Can Learn From the Corporate World… and Where We’re Already Ahead
Emily McInerney | Senior Director of Enrollment Marketing, Berklee College of MusicStanding Out in the Sea of Sameness: The Role of Marketers in Differentiating Their Institutions
Erika Orris | Chief Enrollment and Marketing Officer, University of Maryland University CollegeOvercoming Choice Paralysis: How Colleges Can Stand Out Over the Abundance of Options
Russell Winer | William Joyce Professor of Marketing at the Stern School of Business, New York UniversityOutsource or Stay Internal? Developing Videos for Higher Education Marketing
Jesse Borkowski | Senior Director of Brand Strategy for Berklee Online, Berklee College of MusicWhen Bad Things Happen to Good Universities
Madeleine Rhyneer | Vice President for Enrollment and Marketing, Susquehanna UniversityRankings: Should We Care?
Sean-Michael Green | Vice President for Client Services, LRAP AssociationSavvy Students Use an Array of Resources to Find the Right School
Karen Thomson | Vice President of Marketing, Student Life and Alumni, George Brown CollegeCollege Rankings Are an Unfair (But Necessary) Evil
Laura Bristow | Former Center Dean of the Keller School of Business, DeVry UniversityHow College Rankings Apply (Or Don’t) For Adult Learners
Cindy Miller | Director of Columbia College Global Civilian Region 2 and Director of Columbia College Kansas City, Columbia College
I remember what my friend’s dad said just a few weeks before I went off to college as an 18-year-old. “That’s a third-tier school why would you want to go…
Marketing Online Education Today: A Look At Tactics
Emily McInerney | Senior Director of Enrollment Marketing, Berklee College of Music Mike KingMarketing in higher education today means a lot more than designing a strong pamphlet or starting a Twitter account. Students today are savvy consumers with immensely high and very…
Marketing in higher education today means a lot more than designing a strong pamphlet or starting a Twitter account. Students today are savvy consumers with immensely high and very…
A Social Media Primer For Higher Ed Leaders
Marie Bountrogianni | Dean of the G. Raymond Chang School of Continuing Education, Ryerson UniversityIt’s no secret that social media is becoming an increasingly important marketing tool for institutions offering continuing education programs. According to one survey, nearly 6 in 10 Canadians (58 per…
Five Reasons To Expand Your Higher Ed Online Marketing Beyond Google Paid Search
Johnna Weary | Marketing Manager, JMH ConsultingFuture-Proofing Your University Website
Andy Hoang | Chief Marketing Officer, California State University, Long BeachShow Don’t Tell: Marketing in the Modern Community College
Jeff Fanter | Former Vice President Marketing and Communications, Ivy Tech Community CollegeCreating a Strong Student-Customer Experience: How Measurement Underpins Success
Christopher Hofmann | Director of Marketing for the Division of Continuing Education, Outreach and E-Learning, University of Wisconsin-ExtensionEffective Social Media Marketing on a Budget
Jonathan Shores | Vice President of Marketing and Client Service, LRAP Association Evan DuffFour Steps Every School Should Take to Optimize Outreach
Christina Fleming | Senior Director of Marketing and Enrollment Services, BlackboardMarketing CE: What’s In An Email Address?
John DeLalla | Director of Continuing Education, University of Arizona SouthThree Priorities for Growing Student Enrollment Through Better Communication
Christina Fleming | Senior Director of Marketing and Enrollment Services, BlackboardBuilding Value from the Start: Four Key Actions
Nicole Foerschler Horn | President, JMH Consulting
With tuition costs continuing to rise, both cumulative and individual student loan debt becoming unsupportable, and an employment landscape that is rapidly evolving in challenging ways, it is no wonder…
Learn to Earn: Communicating the ROI of Continuing Education
John DeLalla | Director of Continuing Education, University of Arizona SouthYou've heard the cliché statement many times. Roughly, "the more you learn the more you'll earn." Yet how do we as continuing education leaders quantify return on investment to students…
Today’s students are looking for more than just a financial return on investment from their tuition dollars; they’re looking for a great customer experience that will add value. But even…