Though many universities view themselves purely as centres of knowledge, increasing competition for enrollment dollars means they must start behaving like multi-million dollar businesses. In this interview, Kim Lawrence reflects…
Getting Social in 2019 and Beyond: Lessons for Postsecondary Marketers
Bhupesh Shah | Social Media Program Coordinator, Seneca CollegeSocial media is no longer a nice-to-have—it is an integral part of an overall marketing strategy for any organization. Yet the rate of change for social media presents a challenge…
It has become increasingly difficult for smaller organizations to market using social media over the last five years. Despite the challenges, though, marketers in higher education can still use social…
Target Marketing: It’s all About Your Aim
Davia Rose Lassiter | Director of Marketing in the College of Continuing and Professional Education, Kennesaw State UniversityIf the term “enrollment funnel” is a foreign concept and effectively reaching your target audience is a constant challenge, keep reading. Many marketers take aim, but they don’t always hit…
Defining and Executing on a Marketing Strategy That Targets Non-Traditional Students
Susan Kryczka | Principal Consultant, Elevate Higher Ed Jodi AshbrookBuilding a High-Performing Enrollment Marketing Team
Colleen Howes | Associate Dean for Communications and Advancement in the School of Education, University of Wisconsin-MadisonHow Higher Ed Marketers Can Learn From the Corporate World… and Where We’re Already Ahead
Emily McInerney | Senior Director of Enrollment Marketing, Berklee College of MusicStanding Out in the Sea of Sameness: The Role of Marketers in Differentiating Their Institutions
Erika Orris | Chief Enrollment and Marketing Officer, University of Maryland University CollegeOvercoming Choice Paralysis: How Colleges Can Stand Out Over the Abundance of Options
Russell Winer | William Joyce Professor of Marketing at the Stern School of Business, New York UniversityOutsource or Stay Internal? Developing Videos for Higher Education Marketing
Jesse Borkowski | Senior Director of Brand Strategy for Berklee Online, Berklee College of MusicWhen Bad Things Happen to Good Universities
Madeleine Rhyneer | Vice President for Enrollment and Marketing, Susquehanna UniversityRankings: Should We Care?
Sean-Michael Green | Vice President for Client Services, LRAP AssociationSavvy Students Use an Array of Resources to Find the Right School
Karen Thomson | Vice President of Marketing, Student Life and Alumni, George Brown College
You have seen them in U.S. News & World Report and other magazines each year: college and graduate school rankings. Without even looking you know that Harvard, Yale, and the…
How College Rankings Apply (Or Don’t) For Adult Learners
Cindy Miller | Director of Columbia College Global Civilian Region 2 and Director of Columbia College Kansas City, Columbia CollegeThe ranking of colleges and universities is big business, especially with millions of student consumers shopping online for the “right” college. Such ratings are promoted in the popular press as…
I remember what my friend’s dad said just a few weeks before I went off to college as an 18-year-old. “That’s a third-tier school why would you want to go…
Marketing Online Education Today: A Look At Tactics
Emily McInerney | Senior Director of Enrollment Marketing, Berklee College of Music Mike KingMarketing in higher education today means a lot more than designing a strong pamphlet or starting a Twitter account. Students today are savvy consumers with immensely high and very…
Marketing Online Education Today: A Look At Strategy
Mike King | Chief Marketing Officer of Berklee Online, Berklee College of Music Emily McInerneyA Social Media Primer For Higher Ed Leaders
Marie Bountrogianni | Former Dean of the G. Raymond Chang School of Continuing Education, Toronto Metropolitan UniversityFive Reasons To Expand Your Higher Ed Online Marketing Beyond Google Paid Search
Johnna Weary | Marketing Manager, JMH ConsultingFuture-Proofing Your University Website
Andy Hoang | Chief Marketing Officer, California State University, Long BeachShow Don’t Tell: Marketing in the Modern Community College
Jeff Fanter | Former Vice President Marketing and Communications, Ivy Tech Community CollegeCreating a Strong Student-Customer Experience: How Measurement Underpins Success
Christopher Hofmann | Director of Marketing for the Division of Continuing Education, Outreach and E-Learning, University of Wisconsin-ExtensionEffective Social Media Marketing on a Budget
Jonathan Shores | Vice President of Marketing and Client Service, LRAP Association Evan DuffFour Steps Every School Should Take to Optimize Outreach
Christina Fleming | Senior Director of Marketing and Enrollment Services, BlackboardMarketing CE: What’s In An Email Address?
John DeLalla | Director of Continuing Education, University of Arizona South
Today’s higher education marketplace is characterized by unprecedented choice for students—and new levels of competition for institutions. From four-year public and private universities to community colleges and online education providers,…
Building Value from the Start: Four Key Actions
Nicole Foerschler Horn | President, JMH ConsultingAs a consumer, when you think of an exceptional business, you typically think of a company that excels at one of three value propositions: operational excellence, product leadership or customer…
With tuition costs continuing to rise, both cumulative and individual student loan debt becoming unsupportable, and an employment landscape that is rapidly evolving in challenging ways, it is no wonder…