There may be dull moments in engagement where no fish are biting—be patient and ensure that the right information is available and accessible on your website, so you can navigate…
Creating Content: The Value of SEO and a Great Digital Presence
Eric Turner | Assistant Director of Web and Portal Services, Mount San Antonio CollegeStudents require a lot more than a simple Google search when choosing a university. Today, students simply type what they’re looking for into a search engine and select the first…
With unemployment rates soaring, it’s time for liberal arts colleges to prove their worth to the doubtful learners who may not initially look to them for job opportunities. Given the…
The Campaign to End Community College Stigma: Why Call It A Stigma?
Steve Robinson | President, Owens Community CollegeAdvocates of America’s community colleges have been actively managing public perception since our institutions were founded. Prior to the 1947 Truman Commission report “Higher Education for American Democracy,” junior colleges…
Postsecondary Marketing in the 21st Century: Tips and Common Mistakes
Russell Winer | William Joyce Professor of Marketing at the Stern School of Business, New York UniversityThe Growing Role of Strategic Marketing in Higher Education
Kim Lawrence | Associate Vice President-Marketing, University of CalgaryGetting Social in 2019 and Beyond: Lessons for Postsecondary Marketers
Bhupesh Shah | Social Media Program Coordinator, Seneca CollegeHow Higher Ed Marketers Can Keep Pace With The Changing Social Media Environment
Jaigris Hodson | Program Head in the Office of Interdisciplinary Studies, Royal Roads UniversityTarget Marketing: It’s all About Your Aim
Davia Rose Lassiter | Director of Marketing in the College of Continuing and Professional Education, Kennesaw State UniversityDefining and Executing on a Marketing Strategy That Targets Non-Traditional Students
Susan Kryczka | Principal Consultant, Elevate Higher Ed Jodi AshbrookBuilding a High-Performing Enrollment Marketing Team
Colleen Howes | Associate Dean for Communications and Advancement in the School of Education, University of Wisconsin-MadisonHow Higher Ed Marketers Can Learn From the Corporate World… and Where We’re Already Ahead
Emily McInerney | Senior Director of Enrollment Marketing, Berklee College of MusicStanding Out in the Sea of Sameness: The Role of Marketers in Differentiating Their Institutions
Erika Orris | Chief Enrollment and Marketing Officer, University of Maryland University College
The higher education space is evolving into a mature market, where institutions are competing fiercely for student enrollments and finding new approaches to programming that meets the demands of their…
Outsource or Stay Internal? Developing Videos for Higher Education Marketing
Jesse Borkowski | Senior Director of Brand Strategy for Berklee Online, Berklee College of MusicOne of the biggest challenges with a content marketing strategy is having enough high-quality content. This is especially true with video, where production can be expensive, complex and time consuming.…
It comes as no surprise to most of us that college and university campuses are microcosms of our entire nation. Good and bad behavior and positive and divisive interactions coexist…
Rankings: Should We Care?
Sean-Michael Green | Vice President for Client Services, LRAP AssociationWhen I was asked to share my thoughts about the impact ranking systems have on student choice and institutional marketing efforts, I was thrilled. What an easy topic to tackle!…
Savvy Students Use an Array of Resources to Find the Right School
Karen Thomson | Vice President of Marketing, Student Life and Alumni, George Brown CollegeCollege Rankings Are an Unfair (But Necessary) Evil
Laura Bristow | Former Center Dean of the Keller School of Business, DeVry UniversityHow College Rankings Apply (Or Don’t) For Adult Learners
Cindy Miller | Director of Columbia College Global Civilian Region 2 and Director of Columbia College Kansas City, Columbia CollegeThe Good and Bad of Rankings: More Emphasis on Qualitative Review is Critical
John DeLalla | Director of Continuing Education, University of Arizona SouthMarketing Online Education Today: A Look At Tactics
Emily McInerney | Senior Director of Enrollment Marketing, Berklee College of Music Mike KingMarketing Online Education Today: A Look At Strategy
Mike King | Chief Marketing Officer of Berklee Online, Berklee College of Music Emily McInerneyA Social Media Primer For Higher Ed Leaders
Marie Bountrogianni | Former Dean of the G. Raymond Chang School of Continuing Education, Toronto Metropolitan UniversityFive Reasons To Expand Your Higher Ed Online Marketing Beyond Google Paid Search
Johnna Weary | Marketing Manager, JMH ConsultingFuture-Proofing Your University Website
Andy Hoang | Chief Marketing Officer, California State University, Long Beach
Community colleges have a tough job in the higher education ecosystem. While trying to serve a diverse audience with a wide range of expectations—some students are looking to enter the…
Creating a Strong Student-Customer Experience: How Measurement Underpins Success
Christopher Hofmann | Director of Marketing for the Division of Continuing Education, Outreach and E-Learning, University of Wisconsin-ExtensionHigher education institutions today face pressure from a number of different directions. One the one hand, the expectation for a personalized, high-quality student experience is very high as today’s learners…
In many cases, new programs launched for colleges and universities are developed for two years, to meet a specific demand and also to create a new revenue stream by…