The world of enrollment management is divided into two groups: People who think recruiting traditional first-year students is the same as recruiting non-traditional students; and those who know better. Both…
How to Overcome Prospective Students’ Reservations About Your MBA Program
Tyson Schritter | Chief Operating Officer, AboundIt’s no secret that prospective students have more reservations about the value of an MBA program than they had in the past. This is due in part to overall suspicion…
Enrollment management practices are constantly changing to accommodate the evolving expectations of non-traditional students. This demographic is generally older than the 18- to 22-year-old learners most colleges and universities—and their…
Recognize, Revise and Reimagine: How CE Drives Higher Education’s Evolution
Lesley Nichols | Executive Director of Professional Studies, Emerson CollegeThere’s a saying you may know: The first step in recovery is admitting you have a problem. The ground has been shifting under our feet in higher education for the…
Microcredentials Forge the Links Between Businesses, the Community and their College
William Ryan | Consultant and Former Executive Director of Learn on Demand, Kentucky Community and Technical College SystemFrom Dream to LiFE: How the University of Memphis Forged a Learning Partnership with FedEx
Richard Irwin | Executive Dean of UofM Global and Academic Innovation, University of Memphis NBM ZZZCollaboration is Key to Supporting the Evolving Role of Continuing Education Divisions
Nancy Rubin | Dean of Continuing Education and Distance Education, Northwestern Health Sciences UniversityHow to Unmask Stealth Applicants With Strategic Discipline
Matt Tate | Marketing Coordinator for App State Online, Appalachian State UniversityStrategically Planning for the Future of Higher Education: Attracting New Student Demographics
Kayla Manning | Vice President of Digital Marketing Strategy, Ruffalo Noel Levitz Keith LewandowskiStrategically Planning for the Future of Higher Education: The Importance of Non-Traditional Markets
Kayla Manning | Vice President of Digital Marketing Strategy, Ruffalo Noel Levitz Keith LewandowskiHow the Amazon Experience is Impacting Students’ Expectations Around Registrations
Belinda Elliott-Bielecki | Director of Marketing and Communications in the College of Extended Learning, University of New BrunswickThere Is No Magic Bullet: How to Meet Enrollment Goals
Andrew Roth | President Emeritus, Notre Dame CollegeTest Driving the Road to Online Success
Susan Aldridge | President of Drexel University Online, Drexel University
According to the Digital Learning Compass: 2017 Distance Education Enrollment Report, degree granting higher education institutions experienced a 3.2 percent decrease in enrollments between 2012 and 2015. As pressure continues…
Relevance: Where CRMs Can Make All The Difference
Kyle Henderson | Web Design and Production Team Lead in the Division of Information Technology, University of Wisconsin-MadisonBoth personally and professionally, I know something about non-traditional students. I earned my bachelor’s degree at the age of 40 from Excelsior College, an institution originally designed for military students…
The smoke signals for higher education could not be clearer. Reduced funding and greater competition for fewer traditional-age students are forcing colleges to seek innovative ways to garner students in…
Stop Competing Against Luck: Applying the Jobs to be Done Theory to Higher Education
Karen Dillon | Contributing Editor, Harvard Business Review Paul LeBlancAs the non-traditional student demographic has continued to grow, many institutional leaders have come to realize that there’s no single definition of a postsecondary student. The higher education marketplace is…
Actionable Analytics for Enrollment Managers: How to Stop Worrying About (and Love) the Data
Madeleine Rhyneer | Vice President for Enrollment and Marketing, Susquehanna UniversityEducational Refugees: Seven Tips for Recruiting Students from Closed Institutions
Micheal Lewis | Assistant Director of Evening Campus Admissions, Columbia CollegePutting the Mission Back in Admissions
Evan Clarke | Academic Advisor and Faculty Member in the Woods College of Advancing Studies, Boston CollegeGetting Creative to Drive Out-of-State Enrollments
Joel Wincowski | Vice President for Enrollment Management, University of MaineThe Need to Deliver Personalized Experiences in the Enrollment System
Richard Hudnett | Assistant Director of Program Development and Recruitment, Nova Southeastern UniversityFive Practices to Recapture Market Share at Community Colleges
Lisa Qing | Research Consultant for the Community College Executive Forum, Education Advisory BoardWhy More Applications Are Resulting in Less Enrollment
Terry Babbitt | Associate Vice President of Enrollment Management, University of New MexicoMind the Gap: The Importance of Understanding Why Students Don’t Enroll
Richard Hudnett | Assistant Director of Program Development and Recruitment, Nova Southeastern UniversityEffective Communication Central to Enrollment Conversions
Richard Hudnett | Assistant Director of Program Development and Recruitment, Nova Southeastern University
Let me start with my conclusion: College and university rankings and ratings are incomplete and oft-times inadequate measures of which higher education institutions will enable first-generation, minority students to progress…
Experience as Credit: The Significance of Student Stories in Post-Traditional Enrollment
Vyacheslav Khrapak | Operations Manager, Holberton School TulsaStories are meaningful; they have the potential to encourage and inspire. The stories we tell shape our character and expose our histories. And in the world of higher education enrollment,…
As colleges and universities push to become more student-centered, in an age where students have wide-ranging choice when it comes to choosing their postsecondary institution, technology is playing a growing…