As the non-traditional student demographic has continued to grow, many institutional leaders have come to realize that there’s no single definition of a postsecondary student. The higher education marketplace is…
Actionable Analytics for Enrollment Managers: How to Stop Worrying About (and Love) the Data
Madeleine Rhyneer | Vice President for Enrollment and Marketing, Susquehanna UniversityEnrollment managers live in a world of negative data points—declining numbers of high school graduates; a skew in the composition of high school graduates towards families with constrained incomes and…
Non-traditional student recruiters are familiar with the news of major players in adult education suspending enrollment of new students or shutting down entirely. While it’s natural to attempt to recruit…
Putting the Mission Back in Admissions
Evan Clarke | Academic Advisor and Faculty Member in the Woods College of Advancing Studies, Boston College—Co-written with David Goodman | Associate Dean of Academic Affairs and Advising in the Woods College of Advancing Studies, Boston College— The task of managing multiple academic programs across a…
Getting Creative to Drive Out-of-State Enrollments
Joel Wincowski | Vice President for Enrollment Management, University of MaineThe Need to Deliver Personalized Experiences in the Enrollment System
Richard Hudnett | Assistant Director of Program Development and Recruitment, Nova Southeastern UniversityFive Practices to Recapture Market Share at Community Colleges
Lisa Qing | Research Consultant for the Community College Executive Forum, Education Advisory BoardWhy More Applications Are Resulting in Less Enrollment
Terry Babbitt | Associate Vice President of Enrollment Management, University of New MexicoMind the Gap: The Importance of Understanding Why Students Don’t Enroll
Richard Hudnett | Assistant Director of Program Development and Recruitment, Nova Southeastern UniversityEffective Communication Central to Enrollment Conversions
Richard Hudnett | Assistant Director of Program Development and Recruitment, Nova Southeastern UniversityWhat Are the Best Ways to Determine Which College to Attend?
Karen Gross | Senior Counsel, Finn PartnersExperience as Credit: The Significance of Student Stories in Post-Traditional Enrollment
Vyacheslav Khrapak | Operations Manager, Holberton School TulsaRetaining A Diverse Student Population with Creative Technology Use
Jennifer Spielvogel | Vice President of Evidence and Inquiry, Cuyahoga Community College
Every year, higher education institutions across the United States spend huge amounts of their limited resources on marketing and communications efforts. This outreach is seen as critical to driving enrollment…
Adapting Processes to Meet Students’ Expectations
Jeremiah Quinlan | Dean of Undergraduate Admissions, Yale UniversityToday’s students have very different expectations of their institutions than they did ten years ago. Students expect their universities to offer similar technologies and levels of engagement that they have…
Enrollment management is a large and complex system comprised of interconnected parts. These parts include recruitment, admissions, academic advising, student services, alumni relations and so on. When all pieces are…
From Free to Degree: How MOOCs Open the Door for Future Online Students
Michael Moyes | Associate Dean of Admissions Strategy and Operations, Berklee College of Music Pat RaymondWhen Massive Open Online Courses burst onto the scene in 2012, there was a great deal of excitement around the capacity for these offerings to transform the higher education…
Making Enrollment and Student Success Everyone’s Job
Timothy Fournier | Managing Director, Huron Consulting GroupFive Ways to Succeed in the Growing Adult Student Market
Carolyn Callaghan | Executive Director of Educational Outreach, Western Carolina UniversityLook Beyond Donations When Reaching Out to Alumni
Anthony Campisi | President and CEO, AnnodyneHow Removing Silos Supports Institutional Growth and Diversity
Dave King | Associate Provost (Retired) and Professor Emeritus, Oregon State UniversityWhat It Takes to Bring Adults Back
Dustin Worsley | Assistant Director of the Academic Center for Excellence, Columbus State UniversityGetting Their Money’s Worth in Education: Traditional Students Thinking Like Consumers
Daniel Scherotter | Culinary Arts and Restaurant Management Teacher, John O’Connell High SchoolEnglish Language Programs and International Student Recruitment
Geraldine de Berly | Vice Provost of Continuing and Professional Education, University of Massachusetts AmherstDifferentiating your Institution: Critical to Competing in Today’s Postsecondary Marketplace
John MacDonald | Adjunct Instructor, Fox Valley Technical CollegeFive Ways to Optimize Email Marketing for Increased Enrollment
Dan Sommer | President of Global Education, Zeta Interactive
The following interview is with Dave Jarrat, vice-president of marketing at InsideTrack. Jarrat recently spearheaded a research report that provided insight into the reasons non-traditional students applied to, enrolled in,…
If You Build It, What Will Happen? The Importance of Market Research
Jane Terpstra | Emerita Director of Distance Education and Professional Development, University of Wisconsin-MadisonHigher education institutions and administrators are facing mounting pressure to develop and deliver innovative online programs, but there is little knowledge of whether these programs will actually be worth the…
Words matter. And words chosen haphazardly or used carelessly can cause harm, even if the harm is inadvertent. Such is the case with the vocabulary currently employed to differentiate the…