Working across departments and campuses can be critical to the success of continuing education units and, more generally, institutions of higher education. Today’s higher education environment is much more competitive…
How to Unmask Stealth Applicants With Strategic Discipline
Matt Tate | Marketing Coordinator for App State Online, Appalachian State UniversityToday’s shopper is mobile, global and cost-conscious. Consumers want to interact with businesses on their own time and their own terms. Students are no different. Technology has enabled students to…
Higher education is changing. With the decline of traditional 18- to 22-year-old students on campus, colleges and universities can no longer rely on the historic assumptions that have driven their…
Strategically Planning for the Future of Higher Education: The Importance of Non-Traditional Markets
Kayla Manning | Vice President of Digital Marketing Strategy, Ruffalo Noel Levitz Keith LewandowskiHigher education is changing. With the decline of traditional 18- to 22-year- old students on campus, colleges and universities can no longer rely on the historic assumptions that have driven…
How the Amazon Experience is Impacting Students’ Expectations Around Registrations
Belinda Elliott-Bielecki | Director of Marketing and Communications in the College of Extended Learning, University of New BrunswickThere Is No Magic Bullet: How to Meet Enrollment Goals
Andrew Roth | President Emeritus, Notre Dame CollegeTest Driving the Road to Online Success
Susan Aldridge | President of Drexel University Online, Drexel UniversityFour Key Steps to Developing a Truly Comprehensive Enrollment Strategy
Carolyn Stegmann | Student Services Manager, UW-ExtensionRelevance: Where CRMs Can Make All The Difference
Kyle Henderson | Web Design and Production Team Lead in the Division of Information Technology, University of Wisconsin-MadisonRethinking Recruitment: Dual Credit Academies and Developing Robust Enrollment Pipelines
Brian Gerber | Faculty Coordinator of STEAM Center for Applied Creativity and Innovation, Valdosta State UniversityStop Competing Against Luck: Applying the Jobs to be Done Theory to Higher Education
Karen Dillon | Contributing Editor, Harvard Business Review Paul LeBlancActionable Analytics for Enrollment Managers: How to Stop Worrying About (and Love) the Data
Madeleine Rhyneer | Vice President for Enrollment and Marketing, Susquehanna UniversityEducational Refugees: Seven Tips for Recruiting Students from Closed Institutions
Micheal Lewis | Assistant Director of Evening Campus Admissions, Columbia College
—Co-written with David Goodman | Associate Dean of Academic Affairs and Advising in the Woods College of Advancing Studies, Boston College— The task of managing multiple academic programs across a…
Getting Creative to Drive Out-of-State Enrollments
Joel Wincowski | Vice President for Enrollment Management, University of MainePublic and private institutions across the United States tend to covet out-of-state enrollments, especially when the number of in-state high school graduates begin shrinking. The impact of these shrinking numbers…
There can be countless reasons why an admitted student fails to enroll. A recent study I conducted revealed that one of the most common themes among this population of prospective…
Five Practices to Recapture Market Share at Community Colleges
Lisa Qing | Research Consultant for the Community College Executive Forum, Education Advisory BoardHistorically, community colleges had little need to invest in student recruitment. As open access institutions, they could simply open their doors and allow students to come to them. Today, however,…
Why More Applications Are Resulting in Less Enrollment
Terry Babbitt | Associate Vice President of Enrollment Management, University of New MexicoMind the Gap: The Importance of Understanding Why Students Don’t Enroll
Richard Hudnett | Assistant Director of Program Development and Recruitment, Nova Southeastern UniversityEffective Communication Central to Enrollment Conversions
Richard Hudnett | Assistant Director of Program Development and Recruitment, Nova Southeastern UniversityWhat Are the Best Ways to Determine Which College to Attend?
Karen Gross | Senior Counsel, Finn PartnersExperience as Credit: The Significance of Student Stories in Post-Traditional Enrollment
Vyacheslav Khrapak | Operations Manager, Holberton School TulsaRetaining A Diverse Student Population with Creative Technology Use
Jennifer Spielvogel | Vice President of Evidence and Inquiry, Cuyahoga Community CollegeInstitutions Must Focus on Process Efficiency to Drive Enrollments and Retention
Eric Weldy | Vice Chancellor for Student Affairs, Indiana University-Purdue University IndianapolisAdapting Processes to Meet Students’ Expectations
Jeremiah Quinlan | Dean of Undergraduate Admissions, Yale UniversityA Systems Approach to International Enrollment: Identifying and Overcoming Six Prevalent Myths
David L. Di Maria | Associate Vice Provost of International Education, University of Maryland Baltimore County
When Massive Open Online Courses burst onto the scene in 2012, there was a great deal of excitement around the capacity for these offerings to transform the higher education…
Making Enrollment and Student Success Everyone’s Job
Timothy Fournier | Managing Director, Huron Consulting GroupChanging demographics, increasing price competition, rising student debt, shrinking state funding and questions related both to graduates’ job prospects and the market relevance of certain degree programs are fundamentally changing…
Spend an evening watching television or surfing the net and count the number of commercials and ads targeted to adults returning to college with a promise of personalized education, offering…