The Impact of Online Shopping on Higher Education
Learn to implement eCommerce best practices and create a positive learning experience.
The higher ed market is evolving from the traditional continuing education model and that means the continuing ed student is changing too. What are these new and niche needs that these learners have and how can institutions adapt to serve this new demographic in the market? Amrit Ahluwalia and Sheila LeBlanc discuss the changing higher ed environment, consumer tendencies and trends and thinking about strategy when it comes to serving the new continuing ed student.
By 2030, about 65% of the workforce will be made up of GenZ and Millennials. This is critical information when it comes to continuing education division as their mission is to serve the adult learner population. We need to know who these adults are and what they need. In todayâs society, weâre seeing levels of unemployment that we havenât seen before. With high unemployment rates, people are looking to higher education as the answer.
Students are customers and if weâre delivering on that student expectation, itâs critical to know what it takes to serve customers. If you think of âthe customer is always rightâ itâs really about treating the customer with empathy and respect. Thatâs the foundation of student centricity. As we shift to a customer service mentality, we need to rethink how education is being delivered and for whom.
So who is the learner coming in the door? Itâs a new generationânot based on age, but rather the generation that in their lifelong learning journey, they have similar needs. And institutions need to find out what those niche needs are. As the lifelong learning model reshaped the way we think about the institutionâs role, weâre shifting from a single point of entry to looking at how the institution can become an active part of the learnerâs life.
Watch the full webinar below to find out how you can adjust to meet the needs of the new CE student.
Learn to implement eCommerce best practices and create a positive learning experience.
Author Perspective: Administrator