We're living in a consumer's world and the modern learner expects to have a personalized experience in all aspects of their lives. It's time higher education delivers on this. On…
Personalization Special Feature
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Marketing Best Practices
Looking Beyond Traditional Learner Demographics
Brad Mahon | Dean of Continuing Education and Extension, Mount Royal UniversityStudents aren’t waiting until mid-career to get the continuing education they need. Institutions need to meet the modern learner where they are and provide the relevant programming at every stage…
Veterans have long felt left behind by higher education. To improve accessibility, institutions need to offer veterans individualized support, recognition for prior learning and create maps for their education. Student…
Driving Lifelong Professional Development with Industry
Sanjeev Gill | Associate Vice President of Innovation and Executive Director of WatSPEED, University of WaterlooHigher education and industry have never been fully aligned with each other, but as the pandemic highlights the gap between the two, there’s a greater drive to bridge this gap…
Sharing Alumni Stories to Attract and Convert Prospective Learners
Karen Hamilton | Assistant Director of Marketing and Enrollment, McMaster UniversityAdopting 21st Century Marketing Tactics in Higher Education
Jon Hinderliter | Director of Marketing and Communications at University College, Washington University St. LouisHow Alumni Can Help Drive Student Enrollment and Retention
Jodie Sperico | Executive Director of Alumni Engagement and Adelphi Fund, Adelphi UniversityMarketing to Today’s Modern Learner
Wes Torain | Director of Public Relations and Digital Media, Calhoun Community CollegeMemo from the US Economy to the Community College: We Need People…Now
Jeffrey Forrest | Vice President of Economic and Workforce Development, College of the CanyonsHow We Built an Experiential Learning Program at an Online University
Michelle Love | Academic Program Chair, Western Govenors University Jonathan HuckServing Tribal Communities Through Online Educations
Marleigh Perez | Director of Student Success, Oregon State University ECampusGetting Adult Learners Back into the Workforce through Continuing Education
Jessica Moran | Dean of Instruction for Los Banos Campus, Merced CollegeCreating a More Adaptable and Responsive Approach to Meet Learner Needs
Ryan Specht-Boardman | Program Manager of the UW Flexible Option, University of Wisconsin Extended Campus Kim Kostka McKay, Laura Kite, Aaron Brower
