Continuing Education was already undergoing a shift, but the COVID-19 pandemic accelerated the development of specialized, just-in-time learning and the need to serve non-traditional learners through a variety of modalities.…
Reflections in Higher Education
Beyond the New Normal to the New Possible
Deb Adair | Executive Director and CEO, Quality MattersHigher education shifted quickly to respond to the immediate concerns the pandemic raised, and institutions shouldn’t lose that momentum. Moving forward, higher ed needs to take the lessons learned beyond…
Today’s learners expect their choices to be easily accessible and catered specifically for their needs. This requires institutions to shift their marketing strategies to be more student-oriented. Today’s learners expect…
[From the Archives] Leading Strong Marketing Initiatives with Personalization
Eric Hazen | Director of Digital Marketing, Ferris State UniversityInstitutions need new and innovative marketing tactics to attract and retain the modern learner, and it starts with delivering a personalized experience. Strong marketing initiatives are the way to catch…