As summer approaches, communication with admitted students can easily drop off. Communication is key to maximizing yield and reducing summer melt. Student melt has become a phenomenon that tends to…
Navigating Summer Melt in Higher Education
Under the Microscope: Evaluating the Changes in Higher Ed
Richard Novak | Vice President for Continuing Studies and Distance Learning, Rutgers UniversityEvaluating the changes in higher education is crucial for institutions to adapt and improve in order to meet the needs and demands of students and the job market. Continuing educationās…
With more options available, institutions face the risk of losing studentsāespecially to summer melt. Retainment through targeted and frequent communication will be critical. As student enrollment becomes increasingly competitive, itās…
Creating a Plan for Summer Melt
Shelly Gehrke | Vice President of Enrollment Management and Student Success, Emporia State UniversityWith a looming demographic cliff, institutions need to focus on collaboration across the institution and intentional communication with students to avoid summer melt. As the temperature rises and summer approaches,…