When looking at adult versus traditional-age students, the difference lies within their needs and wants in pursuing education, so your marketing strategy needs to cater and reflect these needs to…
Unlock Growth with Data-Driven Methods
Jon Hinderliter | Director of Marketing and Communications at University College, Washington University St. LouisHarnessing and analyzing data is critical for higher ed institutions to ensure that they market themselves to the right student, properly enroll that student and retain them through their education…
Project management techniques and best practices could significantly benefit higher ed instructional designers, who have tended to eschew corporate approaches in the past. Higher education has been slow to acknowledge…
Digital Capability Framework and Sustainable Online Models of Higher Education
Andrea Carroll-Glover | Vice Provost of Online Strategy and Programs, Saint Mary's University of MinnesottaIn developing online learning, it would benefit higher ed institutions to use a digital capability framework to ensure they are maximizing the digital tools at their disposal and creating a…